0
10 Social Media Practices Your
   Nonprofit Should Know + Do

                    NTEN webinar
                   February...
What is social
media?
It’s about reaching and connecting people
1.  Take a deep breath, and let go.
    You're not in control anymore.




                                  ©   x [A]DIa...
Claim your name




        http://www.usernamecheck.com
Claim your name




Facebook Vanity URLs: http://www.facebook.com/username/
If you lose it… ask for it back.
2. Stop, look and listen.
  Tie your goals to what people need,
and meet your audiences where they are.




              ...
Listening Online
•  Set up Google alerts, Technorati search, Twitter search, etc.
  http://socialmedia-listening.wikispace...
3. Build your strategy around reality.
 Select the tools based on their purpose,
your audience, and what you can manage
  ...
 ©   groundswellbook
 Source:   Beth's Blog: How Nonprofits Can Use Social Media http://
      beth.typepad.com/beths_blog/2008/10/how-much-ti...
4. Remember what you learned in kindergarten.
       Be nice, share, and say thank you.




                              ...
5. Emphasize the social in social media.
   Use pictures + videos to share stories.
   Schedule calls, meetups, and events...
6. Get personal.
     Pick the right staff
and let them be themselves.




                               ©   candleshoe
7. Be flexible.
Your community will move around;
  the tools are going to change.




                               ©   ...
8. Don't forget your website/integration.
   Bring all your online communications
     together and repurpose content.



...
9. Expand your definition of success.
    It's about content over numbers.
  Building relationships v. “marketing”.




  ...
Defining Success
 •    Increased awareness of your cause
 •    Shift in your org’s reputation
 •    New and repeat program...
10. Pause and evaluate.
Keep listening and give yourself time to build
     community, trust & conversation.




         ...
In sum…

•  Social media ≈ conversation
•  Social media usage is growing, and
   nonprofits are using it to promote and gr...
- Resources -
Resources
• NTEN: We Are Media
     http://www.wearemedia.org
•   Case Foundation: Gear Up for Giving
     http://www.case...
Stay in touch

     bigducknyc.com/blog

     facebook.com/bigduck
     facebook.com/farratrompeter
     twitter.com/bigdu...
Thanks!




© Jeremy Crow
10 Social Media Practices Your Nonprofit Should Know + Do
10 Social Media Practices Your Nonprofit Should Know + Do
10 Social Media Practices Your Nonprofit Should Know + Do
10 Social Media Practices Your Nonprofit Should Know + Do
10 Social Media Practices Your Nonprofit Should Know + Do
10 Social Media Practices Your Nonprofit Should Know + Do
10 Social Media Practices Your Nonprofit Should Know + Do
10 Social Media Practices Your Nonprofit Should Know + Do
10 Social Media Practices Your Nonprofit Should Know + Do
10 Social Media Practices Your Nonprofit Should Know + Do
10 Social Media Practices Your Nonprofit Should Know + Do
10 Social Media Practices Your Nonprofit Should Know + Do
10 Social Media Practices Your Nonprofit Should Know + Do
10 Social Media Practices Your Nonprofit Should Know + Do
10 Social Media Practices Your Nonprofit Should Know + Do
10 Social Media Practices Your Nonprofit Should Know + Do
10 Social Media Practices Your Nonprofit Should Know + Do
10 Social Media Practices Your Nonprofit Should Know + Do
10 Social Media Practices Your Nonprofit Should Know + Do
10 Social Media Practices Your Nonprofit Should Know + Do
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10 Social Media Practices Your Nonprofit Should Know + Do

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You've got your Facebook page up, your Executive Director is blogging and your tweeting up a storm. This is a webinar that goes a bit beyond the basics of social media, and offers ten practical tips, tricks, and tactics to keep in mind as you navigate your way through the social media universe.

Takeaways:

1. A new framework to approach online communications opportunities
2. Why it's important to emphasize strategy over tools
3. Ways to connect social media with your website and other communications

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Transcript of "10 Social Media Practices Your Nonprofit Should Know + Do"

  1. 1. 10 Social Media Practices Your Nonprofit Should Know + Do NTEN webinar February 19, 2010 Farra Trompeter farra@bigducknyc.com
  2. 2. What is social media?
  3. 3. It’s about reaching and connecting people
  4. 4. 1.  Take a deep breath, and let go. You're not in control anymore.  © x [A]DIamond x
  5. 5. Claim your name  http://www.usernamecheck.com
  6. 6. Claim your name Facebook Vanity URLs: http://www.facebook.com/username/
  7. 7. If you lose it… ask for it back.
  8. 8. 2. Stop, look and listen. Tie your goals to what people need, and meet your audiences where they are.  © robertcarlsen
  9. 9. Listening Online •  Set up Google alerts, Technorati search, Twitter search, etc. http://socialmedia-listening.wikispaces.com/Tools •  Your organization’s name •  Program or event names •  Peer/competitor names and program/event names •  Individuals connected to your organization •  Your tagline or other key phrases •  URL for any web properties (main website, blog) •  Related issues/topics •  Common misspellings Source: Beth’s Blog, Beth Kanter
  10. 10. 3. Build your strategy around reality. Select the tools based on their purpose, your audience, and what you can manage re: staff time/$.  © BoomeraATV
  11. 11.  © groundswellbook
  12. 12.  Source: Beth's Blog: How Nonprofits Can Use Social Media http:// beth.typepad.com/beths_blog/2008/10/how-much-time-d.html
  13. 13. 4. Remember what you learned in kindergarten. Be nice, share, and say thank you.  © OMP Production
  14. 14. 5. Emphasize the social in social media. Use pictures + videos to share stories. Schedule calls, meetups, and events to connect online communities.  © NeighborWorks America
  15. 15. 6. Get personal. Pick the right staff and let them be themselves.  © candleshoe
  16. 16. 7. Be flexible. Your community will move around; the tools are going to change.  © coolfunblog
  17. 17. 8. Don't forget your website/integration. Bring all your online communications together and repurpose content.  © fhoke.com
  18. 18. 9. Expand your definition of success. It's about content over numbers. Building relationships v. “marketing”.  © canuuwomenhistory.ca
  19. 19. Defining Success •  Increased awareness of your cause •  Shift in your org’s reputation •  New and repeat program participants, activists, donors •  Increased requests for your programs •  Pageviews/clicks/comments/fans/etc. •  New email addresses/contact info •  Signatures/actions taken •  Dollars raised •  Mentions online
  20. 20. 10. Pause and evaluate. Keep listening and give yourself time to build community, trust & conversation.  © Atelier Teee
  21. 21. In sum… •  Social media ≈ conversation •  Social media usage is growing, and nonprofits are using it to promote and grow their causes •  Look before you tweet! Listen and plan before diving in. •  Choose the tools that are right for you, and be ready to be flexible and open
  22. 22. - Resources -
  23. 23. Resources • NTEN: We Are Media http://www.wearemedia.org • Case Foundation: Gear Up for Giving http://www.casefoundation.org/social-media-tutorials • Social Technographics http://blogs.forrester.com/groundswell/ • Beth’s Blog: How Nonprofits Can Use Social Media http://beth.typepad.com • Frog Loop: Build Your Own Dashboard… http://bit.ly/3JIwZ • Duck Call blog http://www.bigducknyc.com/blog
  24. 24. Stay in touch bigducknyc.com/blog facebook.com/bigduck facebook.com/farratrompeter twitter.com/bigduck twitter.com/farra farra@bigducknyc.com
  25. 25. Thanks! © Jeremy Crow
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