10 Social Media Practices Your Nonprofit Should Know + Do

10 Social Media Practices Your Nonprofit Should Know + Do NTEN webinar February 19, 2010 Farra Trompeter farra@bigducknyc.com

What is social media?

It’s about reaching and connecting people

1.  Take a deep breath, and let go. You're not in control anymore.  © x [A]DIamond x

Claim your name  http://www.usernamecheck.com

Claim your name Facebook Vanity URLs: http://www.facebook.com/username/

If you lose it… ask for it back.

2. Stop, look and listen. Tie your goals to what people need, and meet your audiences where they are.  © robertcarlsen

Listening Online •  Set up Google alerts, Technorati search, Twitter search, etc. http://socialmedia-listening.wikispaces.com/Tools •  Your organization’s name •  Program or event names •  Peer/competitor names and program/event names •  Individuals connected to your organization •  Your tagline or other key phrases •  URL for any web properties (main website, blog) •  Related issues/topics •  Common misspellings Source: Beth’s Blog, Beth Kanter

3. Build your strategy around reality. Select the tools based on their purpose, your audience, and what you can manage re: staff time/$.  © BoomeraATV

 © groundswellbook

 Source: Beth's Blog: How Nonprofits Can Use Social Media http:// beth.typepad.com/beths_blog/2008/10/how-much-time-d.html

4. Remember what you learned in kindergarten. Be nice, share, and say thank you.  © OMP Production

5. Emphasize the social in social media. Use pictures + videos to share stories. Schedule calls, meetups, and events to connect online communities.  © NeighborWorks America

6. Get personal. Pick the right staff and let them be themselves.  © candleshoe

7. Be flexible. Your community will move around; the tools are going to change.  © coolfunblog

8. Don't forget your website/integration. Bring all your online communications together and repurpose content.  © fhoke.com

9. Expand your definition of success. It's about content over numbers. Building relationships v. “marketing”.  © canuuwomenhistory.ca

Defining Success •  Increased awareness of your cause •  Shift in your org’s reputation •  New and repeat program participants, activists, donors •  Increased requests for your programs •  Pageviews/clicks/comments/fans/etc. •  New email addresses/contact info •  Signatures/actions taken •  Dollars raised •  Mentions online

In sum… •  Social media ≈ conversation •  Social media usage is growing, and nonprofits are using it to promote and grow their causes •  Look before you tweet! Listen and plan before diving in. •  Choose the tools that are right for you, and be ready to be flexible and open

- Resources -

Resources • NTEN: We Are Media http://www.wearemedia.org • Case Foundation: Gear Up for Giving http://www.casefoundation.org/social-media-tutorials • Social Technographics http://blogs.forrester.com/groundswell/ • Beth’s Blog: How Nonprofits Can Use Social Media http://beth.typepad.com • Frog Loop: Build Your Own Dashboard… http://bit.ly/3JIwZ • Duck Call blog http://www.bigducknyc.com/blog

Stay in touch bigducknyc.com/blog facebook.com/bigduck facebook.com/farratrompeter twitter.com/bigduck twitter.com/farra farra@bigducknyc.com

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10 Social Media Practices Your Nonprofit Should Know + Do

by Farra Trompeter, Big Duck on Feb 19, 2010

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10 Social Media Practices Your Nonprofit Should Know + Do — Presentation Transcript