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Comparison between organisational cultures of Indain And American Companies
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Comparison between organisational cultures of Indain And American Companies


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  • 1. Organizational Culture By Maria Ahmed Butt
  • 2. Introduction Basic Features Of Corporate Culture  A belief system shared by an organization's members.  Strong widely-shared core values.  The way we do things around here.  The collective programming of the mind. By Maria Ahmedunderstanding.  Collective Butt
  • 3. Introduction Basic Features Of Organisational Culture Organizational culture is the set of values that keeps the organizations employees understand which actions are considered acceptable and which unacceptable. Often these values are communicated through stories and other symbolic By Maria Ahmed Butt means.
  • 4. Introduction Organisational Culture as a Guide Organizational culture is a frame work that guides day to day behavior and decision making for employees and directs their actions towards completion of organizationa goals. Culture is what gives birth to and defines the organizational goals. By Maria Ahmed Butt
  • 5. Introduction Visibility of Culture Organizational culture is implicit rather than explicit. Some organizational culture are readily apparent while many others are less visible By Maria Ahmed Butt
  • 6. Introduction What you can see Organizational culture can be compared to an iceberg. On the surface are the overt or open aspects- the formally expressed Organizational Goals,Technology, Structure, Policies and Procedures By Maria Ahmed Butt
  • 7. Introduction What you cannot see Beneath the surface lies, the covert or hidden aspectsthe informal aspects of organizational life. These include shared perceptions, attitudes and feelings as well as share set of values about human nature, the nature of human relationships and what the organization can and will By Maria Ahmed Butt remember
  • 8. Aim To discuss with my collegues culture of India and USA in brief and organisational culture of the organisation pertaining to these countries in detail By Maria Ahmed Butt
  • 9. USA’s Culture  The culture of the United States is primarily Western  American culture includes both conservative and liberal elements, scientific and religious competitiveness, political structures, risk taking and free expression, materialist and moral elements  The flexibility of U.S. culture and its highly symbolic nature lead some researchers to categorize American culture as a mythic identity; others see it as American exceptionalism By Maria Ahmed Butt
  • 10. Indian Culture The culture of India refers to the way of life of the people of India. India's languages, religions, dance, music, architecture, food, and customs differ from place to place within the country. The Indian culture, often labelled as an amalgamation of several cultures, spans across the Indian subcontinent and has been influenced by a history that is several millennia old traditional Indian culture is defined by a relatively strict social hierarchy
  • 11. Top Five American Organisation  Wal-mart  Berkshire Hathaway  Apple  Accentuare  Ford By Maria Ahmed Butt
  • 12. FORD MOTORS Ford motors began with a young man Henry Ford in year 1903. Ford motors is a symbol of success for other motor companies in the world. Ford owns a small stake in Mazda in Japan and Aston Martin in UK and its former subsidiaries Jaguar and Land rover were sold to Tata motors.
  • 13. FORD MOTORS(contd..) • Vision To become a leader in motor vehicles for products and related services. • Mission To provide products for superior quality that improve the living standard of customers not harmful for environment.
  • 14. Culture – (broader perspective) • Ford’s employees of today enjoy a workplace with a more open communication policy than their predecessors that might affect them . • Employee opinion is valued and is heard through surveys the company sends out .
  • 15. • CEO of ford is working hard to change work habits of employees. • Wants managers to think more about customers than their own careers. • Top priority is to encourage leadership team to admit mistakes, share more information and cooperate across divisions.
  • 16. FORD’S PERSPECTIVE • Customer satisfaction is their primary objective. • Keep innovating and serve the customer with best quality in least price. • Aims at making “Life easy” for their customers by providing them what they need. “BUILT FORD TOUGH” “BUILT FOR THE ROAD AHEAD”
  • 17. Ford’s system of appraisal Annual system of appraisal. Employees are given ratings on the basis of there performance as A ,B,C. One year at the C level meant no bonus and two years could lead to dismissal or demotion. Forced system is followed.5%of managers should must get poor grades.
  • 18. The Company Accenture is a global management consulting, technology services and outsourcing company. Core Values: • Stewardship • Best People • Client Value Creation • One Global Network • Respect for the Individual • Integrity
  • 19. Visible Elements Star Performer Pin up: It is an informal recognition given to Team members who have distinguished themselves in matters of Work, CSR, Team Building, Value Creation or Innovation. Lesson Learnt: A tracker that maintains the history of events in the team, critical initiatives, projects or issues faced it the team and how it was resolved or worked on. This is very important as they are recorded by the people that have worked on it, It is a footprint left by those who had worked in the project or team and have set standards to follow. ACE Awards (Accenture Celebrates Excellence) : This is an award that celebrates individual excellence in various fields of business such as, Value Creation, Business Operation and People Development. The winners are awarded in an Oscar type ceremony.
  • 20. Visible Elements Contd. Flexible work hours: Employees are allowed to work at flexible hours, They can come in even at 11:00 am, guaranteed that there are no deviations in quality of work or slack. Empowerment of Employees: In the Technology Division, Even Jr. Software Developers are empowered to take decisions with out consent of their supervisors so long as it is a calculated decision.
  • 21. Invisible Elements Empowerment of Employees: In contradiction to empowerment of employees at the bottom of the pyramid, Employees decisions taken without supervisor approval are in most cases frowned upon. Cut-Throat Competition: Although a cordial environment is boasted off in Accenture, As appraisals approach, employees begin a Cut-Throat - Trumpet Blowing Attitude within the organization. Time in Office: It is a common belief among employees that the more hours spent in front of their PCs guarantees a promotion, whether or not those hours were spent productively.
  • 22. Top Five Indian Organisation  Tata  Reliance industries  ITC Limited  HDFC Bank  Infosys By Maria Ahmed Butt
  • 23. Organisational Culture of TATA By Maria Ahmed Butt Jamsetji Nusserwanji Tata
  • 24. Organisational Culture of TATA Jamsetji Nusserwanji tata started a private trading firm laying foundation to the tata group in 1868. Tata motors was established in 1945 as a locomotive manufacturing unit. It tied up with Dailmer-Benz and entered commercial vehicle segment in 1954 By Maria Ahmed Butt
  • 25. Organisational Culture of TATA • Leadership with trust • To be a competitive value provider in international business for group companies and all our partners. • Become a globally networked enterprise seizing opportunities worldwide to generate USD 25 million annual profits by 2008. By Maria Ahmed Butt
  • 26. Organisational Culture of TATA  Integrity  Excellence  Responsibility  Unity  Understanding By Maria Ahmed Butt
  • 27. Organisational Culture of TATA  Tata’s follow a very strong culture giving much importance to ethics and moral values.  Tata companies also extend social welfare activities to communities around their industrial units.  Very strong employee relationships. By Maria Ahmed Butt
  • 28. Organisational Culture of TATA  Tata’s follow a very strong culture giving much importance to ethics and moral values.  Tata companies also extend social welfare activities to communities around their industrial units.  Very strong employee relationships. By Maria Ahmed Butt
  • 29. The role of CEOs is unique in that they stand at the top of the pyramid and all the other members of the organization take cues from them. Building a strong and committed top team. Role-modeling desired mind-sets and behavior. Relentlessly pursuing goals.
  • 30.  Tata Motors created several breakthrough products in the past which changed the market dynamics and helped in providing a new customer experience.  INNOVATIONS  407 platform in 1980s:  Indica in late 1990’s
  • 31. Every employee of Tata motors shall exhibit culturally appropriate behaviour in the countries they operate in,and deal on behalf of the company with professionalism, honesty and integrity, while conforming to high moral and ethical standards.
  • 32. • Every employee of a Tata company shall preserve the human rights of every individual and the community, and shall strive to honour commitments. • Every employee shall be responsible for the implementation of and compliance with the Code in his / her environment. Failure to adhere to the Code could attract severe consequences, including termination of employment.
  • 33. Tata’s system of appraisal • Annual with semiannual updates. • Appraisal is done by immediate supervisors. Goal Sheet, Target Achievement, Quality of work, Ethics used in target achievement, Ethics used in target achievement.
  • 35. ITC Limited ENDURING VALUES 38
  • 36. ITC One of India’s Most Valuable Corporations One of India’s premier private limited groups with over 97 years of experience Large and established Distribution Network Having market capitalization of US $ 15 billion Annually turnover of the company is US $ 4.75 billion It is one of the 8 Indian Companies to feature in ‘Forbes A-list’ for 2004 It has more then 21,000 employees at more then 60 location across India with 4,86,000 share holders. Rated as:  The Forbes Global 2000 rankings for 2006 at position 1171.  Third in pre-tax profit among India's private sector corporations.  No. 1 in FMCG Sector by IMRB-Business world Survey 2006. 39
  • 37. INTRODUCTION  Type Public CEO, Yogesh Chander Deveshwar  Traded as BSE-ITC.NS  Industry Conglomerate  Founded August 24,1910  Headquarters Kolkata,  Key people Yogesh Chandra Deveshwar  Revenue US$7 billion  Employees 29000(2012)
  • 38. ITC CULTURE An ever changing, highly competitive global landscape necessitates the development of a strong, customer responsive world-class company empowered by its vision, values and vitality. ITC has consistently fostered a culture that rewards continuous learning, collaboration and development across the organisation to be futureready and to meet the challenges posed by everchanging market realities
  • 39. List of products of ITC limited  Cigarettes: Gold flake, Navy cut, Indian kings  Foods: Minto, Sunfeast, Bingo, Yippee etc..  Apparel: Wills Lifestyle and John players  Personal care: Vivel, Hair care and skincare  Stationery: Classmate and Paperkraft  Safety matches and Agarbattis: Mangaldeep