Why Rural Tourism
•

Sustainable Livelihood

•

Poverty Alleviation

•

Uplift of Rural Artists

•

Uplift of Rural Artisa...
Significant multiplier effect on the economy
 Every dollar spent by a tourist changes hands 13 times
 Every hotel room g...
FAMINE-PROOFING
 Reducing absolute dependence on agriculture:
 Revival of traditional arts & crafts, building art, etc.
...
TOURISM creates:
a.

Jobs in situ-wild life sanctuaries, historical places, beaches,
mountains etc. Does not result in mig...
EMPLOYMENT

Every Rs.1 million ($25,000) invested creates…
 Tourism (directly)

47.5 Jobs

 Tourism (indirectly)

89 Job...
TOURISM THIRD-LARGEST NET FOREX EARNER (2001-02)
 Gem & Jewelry
US$ 7.40 Bn.


Readymade Garments

US$ 5.50 Bn.



Tour...
 Image/Visibility
 Infrastructure
 Tourism enabled services
 Heritage conservation and management
 Tourism friendly e...
 Integrated
 Tourist, the focal point
 Circuit development involves creating a circular route to be taken by

tourists
...
Foreign Direct Investment (FDI):
 Augments investible resources
 Improves technological standards
 Improves efficiency ...
 Could result in cutting into the market of local firms (reduce productivity)
 Could result in ‘financial leakages’
 Re...
 Policy/Regulatory Framework

 Facilitating Institutions
 Decision-support structure
 Facilitating organizations

 HR...
Mission for Tourism
Development












Efforts to raise tourist arrivals
Aggressive domestic and internation...
OBJECTIVES

PROVISIONS

To make the country/region “Tourist
Friendly”:



Definitions



Regulatory



Anti-begging


...
Single Window Clearance System
 A. Investment Proposals
 B. Visa applications

 C. Concessions to commercially use stat...
 Tourism Advisory Council

 Top political and bureaucratic executives
 Membership to include tourism trade and industry...


Institute of Crafts for the handicrafts sector



Professional degree/diploma in craft & design-techno-design manager...
 Institutes of Hotel Management
 HRD in hospitality industry
 Managerial level courses
 Language skills

 Food Crafts...
INVESTMENT

Public

Highways,
Airports, Urban
Infrastructure,
Power

Private

Hotels, Travel
Agencies, Tour
Operators, Dea...


Several key sectors like water supply, sewerage, roads, capacity building and

public awareness, and heritage conservat...
OUTPUT
I

Detailed Feasibility
Report

II

Risk Management
Plan

CONTENT
To assess the feasibility and to recommend a suit...


Rural Tourism is the main driver of economic growth/employment generation in
more than 80 countries



It has the pote...
Baramati

A
n
d
r
a
Village in Kochi

Ganjam, Srirangapattna

Janapada Loka

Ganjam, Srirangapattna
Rural Sports Panjab

Mysore Dasara

Turuvekere

Belur , Hassan
Sravanabelagula, Hassan
Rural tourism in INDIA a way forward
Rural tourism in INDIA a way forward
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Rural tourism in INDIA a way forward

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Sustainable Livelihood
Poverty Alleviation
Uplift of Rural Artists
Uplift of Rural Artisans
Empowerment of Women
Improvement in Urban and Rural Infrastructure
Better Image, Quality of Life and Attitude of People
Revival of Traditional Crafts
Heritage Conservation
Conservation of Natural Resources

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Rural tourism in INDIA a way forward

  1. 1. Why Rural Tourism • Sustainable Livelihood • Poverty Alleviation • Uplift of Rural Artists • Uplift of Rural Artisans • Empowerment of Women • Improvement in Urban and Rural Infrastructure • Better Image, Quality of Life and Attitude of People • Revival of Traditional Crafts • Heritage Conservation • Conservation of Natural Resources
  2. 2. Significant multiplier effect on the economy  Every dollar spent by a tourist changes hands 13 times  Every hotel room generates direct employment to 3 and indirect employment to 8 persons
  3. 3. FAMINE-PROOFING  Reducing absolute dependence on agriculture:  Revival of traditional arts & crafts, building art, etc.  Providing ready marketing opportunities for rural artisans  Employment generation during entire year  About half a million of artisans employed in Handicraft sector in only one State of Rajasthan  Handicraft Exports from one of the States, Rajasthan:  1991-92 Rs. 2800 mn.  2000-01 Rs.43,000 mn.  2004-03 Rs. 100,000 mn.
  4. 4. TOURISM creates: a. Jobs in situ-wild life sanctuaries, historical places, beaches, mountains etc. Does not result in migration b. Creates a large number of semi-skilled jobs for local population c. Contributes to overall economic development of areas that would otherwise be deprived
  5. 5. EMPLOYMENT Every Rs.1 million ($25,000) invested creates…  Tourism (directly) 47.5 Jobs  Tourism (indirectly) 89 Jobs (sub-sector of hotels and restaurants, transportation etc.)  Agriculture 44.6 Jobs  Manufacturing 12.6 Jobs
  6. 6. TOURISM THIRD-LARGEST NET FOREX EARNER (2001-02)  Gem & Jewelry US$ 7.40 Bn.  Readymade Garments US$ 5.50 Bn.  Tourism US$ 3.30 Bn. COMPARATIVE FOREX INFLOW (2000-01)  FDI $ 2.4 bn  Tourism $ 2.9 bn *2001-02 & 2003-03 figures are not used due to the effect of Sept 11 2001
  7. 7.  Image/Visibility  Infrastructure  Tourism enabled services  Heritage conservation and management  Tourism friendly environment (non-intrusive, facilitating, safe and secure…)  Tourism products  Deepening tourist experience (repeat visits/longer stay)
  8. 8.  Integrated  Tourist, the focal point  Circuit development involves creating a circular route to be taken by tourists  Based on features of tourist interest throughout the circuit route  Driven by infrastructure development  FDI can play a major role in inducting capital, technology, managerial skills and marketing
  9. 9. Foreign Direct Investment (FDI):  Augments investible resources  Improves technological standards  Improves efficiency of the domestic industry  Increases competitiveness  Introduces ‘latest’ technology  Improves allocative efficiency  Introduces higher level of technical or ‘X’ efficiency  Results in diffusion of technology and knowledge to local firms  Leads to labor turnover or ‘reverse engineering’  Results in income ‘multiplying’ effect
  10. 10.  Could result in cutting into the market of local firms (reduce productivity)  Could result in ‘financial leakages’  Repatriation of profits  Direct channeling of tourists’ expenditure to the home country  Remittances by expatriate workers  Imports on account of weak host country supply chain  In international tourism, cross-border anti-competitive practices may adversely affect smaller tourism service suppliers from developing and least developed countries particularly vulnerable to anti-competitive policies  Employment opportunities may not increase for local population because of absence of skilled manpower
  11. 11.  Policy/Regulatory Framework  Facilitating Institutions  Decision-support structure  Facilitating organizations  HRD institutions  Infrastructure:  Physical  Social  Investment Products (Opportunities)  Public Private Partnership mode
  12. 12. Mission for Tourism Development          Efforts to raise tourist arrivals Aggressive domestic and international marketing Organizing international tourism events Awareness about and professional management of heritage and raising resources for it Ensuring hassle-free and pleasant stay of tourists Tourism promotion through Internet Encourage Public Private Partnerships Rural tourism for generating employment in rural areas Eco-tourism             Tourism Policy Comprehensive Tourism Master Plan Promoting Private sector investment Enhancing quality and diversifying tourism products Development of tourism infrastructure Aggressive marketing & publicity Tourism as ‘Industry’ Tourism Trade Regulation Act – to prevent possible exploitation of tourists HRD for Tourism Sector Upgrading Tourism Support Services Improved Connectivity Preservation of historical and cultural heritage and promoting Heritage Tourism Promoting Adventure, Wildlife, EcoTourism (as applicable)
  13. 13. OBJECTIVES PROVISIONS To make the country/region “Tourist Friendly”:  Definitions  Regulatory  Anti-begging  Special attention to tourists by Police  Voluntary Adoption of law  Bench-marking  Certification  Security for tourist, i.e.  Not to be mobbed by beggars, touts, taxi drivers etc.  Not to be cheated-cost / quality  Accessible/reliable Information  Third Party Inspections  Good amenities & reliable services  Penalties  Cleanliness & hygiene  Exit Clause   Heritage conservation Heritage  Declaring building/area/township protected heritage  Construction to be strictly regulated
  14. 14. Single Window Clearance System  A. Investment Proposals  B. Visa applications  C. Concessions to commercially use state assets  D. Licenses to (recurring) operate tourism related activities
  15. 15.  Tourism Advisory Council  Top political and bureaucratic executives  Membership to include tourism trade and industry representatives, experts…  To deliberates upon policy initiatives, demands of the industry, problems with the government institutions, development plans  Tourism Regulatory Authority  Accreditation  Benchmarking services  Grievance redress  Adjudication
  16. 16.  Institute of Crafts for the handicrafts sector   Professional degree/diploma in craft & design-techno-design managers  Facilitating marketing and marketing linkage intervention  Technology intervention and product and process standardization  Capacity building at artisan level  Documentation and resource centre   Design input IPR issues related to the handicrafts sector Entrepreneurship Management Institutes  Entrepreneurship development for SMEs  Tourism specific entrepreneurship programmers for tourism enabled services
  17. 17.  Institutes of Hotel Management  HRD in hospitality industry  Managerial level courses  Language skills  Food Crafts Institutes  Shop floor level skill development courses  Language skills  Centre for Heritage Management  Capacity building amongst officials in the local governments, town planners, urban and civic bodies, government functionaries about heritage conservation and management issues
  18. 18. INVESTMENT Public Highways, Airports, Urban Infrastructure, Power Private Hotels, Travel Agencies, Tour Operators, Dealers, Handicraft Stores P-P Partnership BOT Roads, Airports, Resorts, Heritage Properties, Circuit development, Webportals
  19. 19.  Several key sectors like water supply, sewerage, roads, capacity building and public awareness, and heritage conservation can be covered - assistance from multilateral and bilateral funding agencies  Separate budgetary provisions for tourism related activities in Forest, PWD and other related departments  Public finance and assistance from organizations such as the UNESCO and the World Monument Watch for restoration of heritage monuments TOURISM Infrastructure (Illustrative)  Civil Aviation (Airports)  Roads Up-gradation Project  Urban Infrastructure  Public facilities  Information Kiosks
  20. 20. OUTPUT I Detailed Feasibility Report II Risk Management Plan CONTENT To assess the feasibility and to recommend a suitable institutional and financial plan for the project To assess the major areas of vulnerability underlying the assumptions, forecast cash flows and profitability of the project To assist in the development of suitable strategies to limiting such effects To ensure the equitable sharing and allocation of project risk To reflect the differing perspectives of the consortium, contractors, Government, lender, etc, on the project and to assess the balancing of interests achieved III Environment and Social Assessment Report To assess the environment and social impact of the project and to incorporate appropriate mitigation measures IV Contractual framework Documentation To develop the contractual framework of the project and to provide the draft agreements to be entered into by the principal stakeholders to the project, such as Government, Operators, Lenders, etc. V Procurement To provide a blue print to achieving technical close for the project, including selection and award of the contract to successful bidders.
  21. 21.  Rural Tourism is the main driver of economic growth/employment generation in more than 80 countries  It has the potential of addressing issues such as rural poverty, empowerment of women, strengthening the economic status of the rural artisans, earning forex etc.  It is necessary to create the right environment to attract FDI by establishing progressive legal-institutional framework and facilitating organizations  Circuit development approach yields fastest results  HR is the key  Presenting bankable projects to the investors not only increases the possibility of attracting forex but also establishes benchmarks for the future
  22. 22. Baramati A n d r a
  23. 23. Village in Kochi Ganjam, Srirangapattna Janapada Loka Ganjam, Srirangapattna
  24. 24. Rural Sports Panjab Mysore Dasara Turuvekere Belur , Hassan Sravanabelagula, Hassan

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