In 2014 stond de vierde editie van het Groot Onderhoud, het jaarlijke ontmoetingsmoment van de cultureel-erfgoedsector, in het teken van 'beeldvorming over cultureel erfgoed in de media’. Op 14 oktober kwamen honderden erfgoedwerkers samen in Flagey, Brussel. Een volledig verslag vindt u op www.hetgrootonderhoud.be

1. Adrian Van Klaveren
Controller, BBC WW1 Centenary

2. THE OVERALL SEASON
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140 new commissions
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2500 hours of programming

3. THE AIM
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To tell the story of WW1‘s impact on the UK
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To get to the heart of why people care about WW1
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Ground up – sharing not lecturing;
surprising not familiar

4. THE IDEA
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1400 stories linked to place, told through people
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Original stories, creative and diverse treatments
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Partnership with Imperial War Museums and UK university academics
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Across the BBC: led by BBC English Regions and BBC Learning
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25-date UK-wide live event tour, with BBC Learning.

5. HOW WE DID IT
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Organised by regions – each with its own co- ordinator.
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Specialist historians/researchers working alongside broadcast producers
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Radio and web versions of all stories; a selection made into video reports

6. THE STORIES

7. WHERE THE STORIES WERE USED
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Every local radio station
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Regional TV news programmes
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Network news and radio
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Dedicated web pages
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“Best of” compilations
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Legacy created for schools and future generations

8. HOW STORIES WERE USED:LOCATION SEARCH

10. THE EVENTS
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228, 068 people visited in diverse locations with ‘hard to reach’ audiences.
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Wide range of ages and strong appeal to C2DEs

11. DCMS / 1418 Now: ‘Letter to an Unknown Soldier’
FORGING STRONG PARTNERSHIPS
AHRC Academics Local Partners Imperial War Museums
STRONG PARTNERSHIPS

12. LESSONS LEARNED
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Start early and pilot
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Expertise is vital
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Release in waves
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Think laterally
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Don’t be frightened of doing too much – still a strong appetite to know more

13. THE STORIES CONTINUE
THE STORIES CONTINUE