Your SlideShare is downloading. ×
0
Reflections Of A Child
Reflections Of A Child
Reflections Of A Child
Reflections Of A Child
Reflections Of A Child
Reflections Of A Child
Reflections Of A Child
Reflections Of A Child
Reflections Of A Child
Reflections Of A Child
Reflections Of A Child
Reflections Of A Child
Reflections Of A Child
Reflections Of A Child
Reflections Of A Child
Reflections Of A Child
Reflections Of A Child
Reflections Of A Child
Reflections Of A Child
Reflections Of A Child
Reflections Of A Child
Reflections Of A Child
Reflections Of A Child
Reflections Of A Child
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Reflections Of A Child

190

Published on

Published in: Health & Medicine, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
190
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Transcript

    • 1. Reflections of a child Nele Van den Cruyce
    • 2. Phd concept
      • sociology of childhood
      • image and perception of healthy child/childhood
          • in society
          • children themselves
      • historical evolution last century
      • current situation
    • 3. Sociology of childhood
      • agency
      • broader socio economical and cultural context
      • « One of the most intriguing aspects of childhood is the manner in which it is located within particular socio-historical context. Each culture invents, or constructs, the child as a social object in its own terms » (D’Alessio, 1990)
    • 4. Research goal
      • reconstucting the historical discourse of healthy children and childhood
      • uncover « Wie es eigentlich gewesen ist »
      • evolution
      • idea: different discourses throughout different time periods
      • +
      • images of healthy child/childhood as visual sediment
    • 5. Research material
      • child discourse => female bias
      • Libelle
      • = first Flemisch female magazine published in Belgium (1945)
      • = approved by clergy
      • = was and still is popular magazine
      • advertisements :
      • « what a good mother should buy »
      • « what a healthy child looks like, needs and deserves »
    • 6. Call for advertisements in 1947
    • 7. 1940 vs 1960
      • opposites
          • post War recovering
          • golden years
      • review literature historical discourse
      • representative sample advertisements Libelle
    • 8. Historical discourse
      • welfare state : children sacralized/object of affection
      • schooling instead of labor
      • class
      • poor seen as inferior/rich charity
      • !19th and 20th century: schooling + healthy nutrition and health
      • WO I and II reinforce sacral status
    • 9. Historical discourse
      • beginning 20th:
      • holiday camps and campaigns for poor children with emphasis on
      • gaining weight and strength
      • away from bad moral influence poor parents
      • !More than charity: WO in need of menpower
    • 10. Historical discourse
      • WO period onwards
      • further development welfare state
          • public services and professions (school doctor, community nurse, social worker,...)
      • children need physical recovering and adult aid
      • medialization and professionalization (tuberculoses)
      • !Healthy nutrition and weight gain central now medical arguments
    • 11. sandbox/solarium Zeepreventorium
    • 12. Historical discourse
      • WO II and 50
      • increase medical knowledge: focus on preventing diseases and psychological state
      • holiday camps as right for all children (health insurance funds)
      • gaining weight less important than free play
    • 13. Historical discourse
      • 60
      • golden years
      • free and lucious lifestyle
      • health more or less a given
      • no special emphasis on weight
      • children as market
      • wide variety of contexts/products for children
    • 14. Hypotheses
      • image of child shifts (2 genres)
      • weight gain, adult aid and medical connotation
      • less concerned about weight and more free
      • advertisements
      • limited categories/contexts
      • broader range of categories/context
    • 15. Research method
      • generic application (generic criticism)
      • quantitative approach
      • representative sample both time periods
      • encoding material (age, CBIS, action, presence adult, type product,...)
      • data analysis
      • !Most defining cases used as illustration
    • 16. Research findings
      • 40
      • girls or boys and girls
      • young children
      • 60
      • gender specific
      • young children or teenager
      !development teenager category !young child = typical model child in W
    • 17. Research findings !ideal baby = chubby with hair
    • 18. Research findings !normal to chubby on CBIS !no significant differences in appearance !difference in connotation and product
    • 19. Research findings
    • 20. Research findings
      • 40
      • weight gain + text
      • high caloric intake + text
      • 3% skinny children = in need of better food, weight gain
      • clothing patterns, medication and food
      • butter
      • posing or in need of adult
      • 60
      • no weight gain + text
      • no comments regarding weight
      • diverse products
      • diverse contexts
    • 21. Research findings
      • <50% total adult portrayed
      • depending relationship not clear in picture
      • male = absent or stereotypical
      • no significant difference 40 – 60
      • ! mode of address not taken into account: direct
      • mode in 40’s not common in 60’s
    • 22. Posing for patterns in 1945 Fixing a lamp in 1962
    • 23. Conclusion
      • different discourses and « visual sediment »
      • both hypotheses confirmed:
      • 2 genres + genre shift
      • broadening contexts and products
      • !difficulties encoding visual material (reliability)
      • !textual aid advertisements not taken into
      • account enough (mode of address, text itself,...)
      • !need for coherent visual theory/methodology certainly for the combi visual/text cfr. advertisements
      • => uneasy balance of visual and textual not always complete analysis
    • 24.
      • Thanks for your attention...
      • Questions?
      • [email_address]

    ×