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Production & Marketing of Ethnic or Speciality Crops ●  Brief introduction of speciality crops ●  Opportunities and limita...
Ethnic Crops <ul><li>Ethnic crops ↔ Speciality crops ↔ Non-traditional crops ↔ Minor crops </li></ul><ul><li>Initially int...
Opportunities for growing speciality crops in Ontario <ul><li>Highest per capita immigration rate </li></ul><ul><li>34 eth...
Limitations for growing speciality crops <ul><li>Lack of market research and evaluation </li></ul><ul><li>Limited local re...
Marketing Ethnic crops <ul><li>Know/establish/develop market before producing </li></ul><ul><li>Who </li></ul><ul><li>What...
Marketing Channels of Ethnic crops in Toronto •  Local Production •  Import •  International food stores •  Some Chain sto...
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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Presentation Speciality Crops

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Transcript of "Presentation Speciality Crops"

  1. 1. Production & Marketing of Ethnic or Speciality Crops ● Brief introduction of speciality crops ● Opportunities and limitations ● Personal experience producing & marketing S.crops ● Questions/Answers & Panel discussion
  2. 2. Ethnic Crops <ul><li>Ethnic crops ↔ Speciality crops ↔ Non-traditional crops ↔ Minor crops </li></ul><ul><li>Initially introduced by immigrants from their native lands </li></ul><ul><li>Mostly imported or grown locally on small scale </li></ul><ul><li>Production Targeted to specific consumers base or market niches </li></ul>
  3. 3. Opportunities for growing speciality crops in Ontario <ul><li>Highest per capita immigration rate </li></ul><ul><li>34 ethnic groups with atleast 100,000 members each (Statcan 2001) </li></ul><ul><li>43% immigrants land in GTA </li></ul><ul><li>Purchasing power of target groups </li></ul><ul><li>Suitable soil and climate for growing some speciality crops </li></ul><ul><li>None or very limited local production </li></ul>
  4. 4. Limitations for growing speciality crops <ul><li>Lack of market research and evaluation </li></ul><ul><li>Limited local research and knowledge about production techniques of Ethnic crops </li></ul><ul><li>Agro-climatic conditions </li></ul><ul><li>Limited consumer base </li></ul><ul><li>Competition from countries where these are major crops </li></ul>
  5. 5. Marketing Ethnic crops <ul><li>Know/establish/develop market before producing </li></ul><ul><li>Who </li></ul><ul><li>What (most sold, premium price) </li></ul><ul><li>When (time of production) </li></ul><ul><li>How (Crop management practices) </li></ul><ul><li>☺ Start small </li></ul><ul><li>☺ Grow big as you learn </li></ul>
  6. 6. Marketing Channels of Ethnic crops in Toronto • Local Production • Import • International food stores • Some Chain stores • Flea Markets • Small Ethnic fruit &Veg. stands • Mobile vendors • Ethnic Restaurants
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