Halal Pboro

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Halal Pboro

  1. 1. HALAL FOODS M. Ehsan Sairally Halal Coordinator Halal Certification Agency ISNA Canada
  2. 2. <ul><li>ISNA CANADA </li></ul><ul><li>Largest Muslim centre in Canada </li></ul><ul><li>Headquarters -Mississauga </li></ul><ul><li>Canadian heritage building </li></ul><ul><li>Involved in various community activities and services </li></ul><ul><li>Food bank </li></ul><ul><li>Halal certification </li></ul>
  3. 3. <ul><li>ISNA CANADA </li></ul><ul><li>HALAL AWARENESS & OUTREACH </li></ul><ul><li>Census, demographics </li></ul><ul><li>Retail & food service </li></ul><ul><li>Seminars, conferences & workshops </li></ul><ul><li>Halal laws and practices </li></ul><ul><li>Technical & trade magazine articles </li></ul><ul><li>Global market linkages (technical, marketing, standards) </li></ul>
  4. 4. <ul><li>DERIVATION OF HALAL </li></ul><ul><li>QUR’AN – written word of God </li></ul><ul><li>SUNNAH – sayings and teachings of the prophet Mohammed </li></ul>“ O mankind, eat from whatever is on earth (That is lawful and pure)”
  5. 5. HALAL FOODS SIMPLIFIED <ul><li>Animal Origin: All animals except… </li></ul><ul><ul><li>No pork (plus other excluded animal categories) </li></ul></ul><ul><ul><li>No blood </li></ul></ul><ul><li>Plant Origin: All plants except… </li></ul><ul><ul><li>Intoxicating and hazardous plants (except where toxin can be eliminated during processing) </li></ul></ul><ul><li>Drinks: All except.. </li></ul><ul><ul><li>Alcoholic and intoxicating drinks </li></ul></ul><ul><li>Food Additives: All except… </li></ul><ul><ul><li>those derived from unlawful animal and plant categories specified above </li></ul></ul>
  6. 6. <ul><li>HALAL FOODS FROM THE PLANT KINGDOM </li></ul><ul><li>ANY PLANTS THAT FLOURISH ON EARTH OR WATER / NATURAL </li></ul><ul><ul><ul><li>Leaves </li></ul></ul></ul><ul><ul><ul><li>Vines </li></ul></ul></ul><ul><ul><ul><li>Roots </li></ul></ul></ul><ul><ul><ul><li>Fruits – beneficial to the human body without causing harmful effects </li></ul></ul></ul>
  7. 7. <ul><li>HALAL FOODS FROM THE ANIMAL KINGDOM </li></ul><ul><li>Beef, lamb, goat, deer, buffalo </li></ul><ul><li>Chicken and other birds (except birds of prey) </li></ul><ul><li>Seafood (all fish and shrimp) </li></ul>
  8. 8. <ul><li>HALAL IS A VALUE SYSTEM & LIFESTYLE </li></ul><ul><li>For foods its about quality </li></ul><ul><li>… from farm to fork… </li></ul>
  9. 9. HALAL MARKET OPPORTUNITIES <ul><li>Significant size ( ≈ 10% in some markets) </li></ul><ul><li>Growing </li></ul><ul><li>Durable (1400 years) </li></ul><ul><li>Accessible segment </li></ul><ul><li>Faith based needs & requirements </li></ul>
  10. 10. MUSLIM POPULATION CANADA (2006) Derived from Stats Can Projected to exceed 1 million by 2011 0.0 400 Territories 9.5 79,700 British Columbia 7.7 65,100 Alberta 0.3 2,900 Saskatchewan 0.8 7,000 Manitoba 62.7 528,200 Ontario 17.9 150,400 Quebec 0.2 1,700 New Brunswick 0.7 5,600 Nova Scotia 0.0 400 Prince Edward Island 0.1 800 Newfoundland 100.0 842,200 Canada (total) % Muslim population Province
  11. 11. Toronto Montreal Vancouver Derived from Stats Can data 10% of Toronto (GTA) will be halal consumers
  12. 12. Derived from Stats Can data Calgary Edmonton Vancouver Winnipeg Halifax Montrea l Ottawa Toronto Hamilton Kitchener London Windsor M ETROPOLITAN HALA MARKETS
  13. 13. CANADIAN HALAL MARKET SITUATION <ul><li>Significant size </li></ul><ul><li>Growing </li></ul><ul><li>Accessible </li></ul><ul><li>Durable market -defined needs (1400 years) </li></ul><ul><li>Involved consumer </li></ul><ul><li>Poised for mainstream </li></ul>
  14. 14. HALAL CERTIFICATION = TRUST AND CREDENCE <ul><li>Canadian agri-food production system </li></ul><ul><li>Canadian food regulatory system </li></ul><ul><li>Third party halal certification </li></ul><ul><li>Halal certification logo </li></ul>
  15. 15. Thank you M. Ehsan Sairally ISNA Canada - Halal Certification Agency (905) 403-8406 Ext 235 [email_address] Halal Halal Halal

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