Make Awesome Case Study Videos - Clio Awards - @Faris

A FUNNY THING HAPPENED ON THE WAY TO THE AWARD SHOW... @CLIOAWARDSTuesday, February 7, 2012 @FARIS

WELCOMEFROM THECHAIRMANTuesday, February 7, 2012

Tuesday, February 7, 2012

“Awards are a publicity stunt” Tony Randall [That’s a good thing!]Tuesday, February 7, 2012

REPUTATION PRIDE PACKAGING & MERCHANDISING TALENT EFFICACY!Tuesday, February 7, 2012

The research shows that “Ads that win creative awards are 11 times more efﬁcient at delivering business success than those that don’t”. So rejoice in the awards! For the best, most awarded work, works best.Tuesday, February 7, 2012

HOW TO MAKE GREAT CASE STUDIES OBJECTIVE/ PROBLEM TO SOLVE AUDIENCE + CONTEXT INSIGHT STRATEGIC SOLUTION EXECUTION IMPACT In fact it’s just like any other kind of work because...Tuesday, February 7, 2012

A CASE STUDY IS ADVERTISING FOR ADVERTISINGTuesday, February 7, 2012

AUDIENCETuesday, February 7, 2012

YOUTuesday, February 7, 2012

CONTEXTTuesday, February 7, 2012

3-5 DAYS 10 HOURS A DAY HUNDREDS OF VIDEOS INTENSE FOCUS DESPERATE FOR A LAUGHTuesday, February 7, 2012

WINNINGTuesday, February 7, 2012

NOT GOOD GOOD DIFFERENT DIFFERENT NOT GOOD GOOD NOT DIFFERENT NOT DIFFERENTTuesday, February 7, 2012

PINK PONY http://vimeo.com/35698258Tuesday, February 7, 2012

THIS IS ATuesday, February 7, 2012 MOVEMENT

THIS IS A JOKETuesday, February 7, 2012

DON’T SAY YOU ARE FUNNY - BE FUNNYTuesday, February 7, 2012

HUMOR IS GREATTuesday, February 7, 2012

AVOID {marketing jargon/nonsense} CLICHÉTuesday, February 7, 2012

{CATEGORIES} • WHERE DOES IT FIT? [IF YOU AREN’T SURE - ASK] • CAN IT FIT IN SEVERAL? • ARE YOU WILLING TO COMMIT TIME AND RESOURCES? {DIFFERENT CATEGORIES HAVE DIFFERENT CRITERIA] • IS IT AS GOOD AS LAST YEAR’S WINNERS? • IS IT A CURRENT HOT TOPIC? • DO YOU HAVE HEART FOR IT? WILL THAT SHOW?Tuesday, February 7, 2012

CONTENT & CONTACT “ground breaking executions or campaigns that... minimize or eliminate the barrier between the content and the target audience, bringing the user into direct contact”Tuesday, February 7, 2012

DIRECTIONALTuesday, February 7, 2012 MUTATION

Tuesday, February 7, 2012 http://vimeo.com/24430881 WATSON

OTHER VOICES HAVE POWERTuesday, February 7, 2012

INTEGRATED “at least 3 different media” [btw its not ‘mediums’] Hygiene Better Awards LOOK Functional Consistency + “Transmedia THOUGHT through... FEEL Ecosystem”Tuesday, February 7, 2012

SYSTEM DESIGNTuesday, February 7, 2012

DECODED http://vimeo.com/35698139Tuesday, February 7, 2012

MAKE IT FUN TO WATCH [DRAMATIC, EXCITING, THRILLING - EMOTIONS YAY!]Tuesday, February 7, 2012

YELLOW CHOCOLA http://vimeo.com/36312820Tuesday, February 7, 2012

ADVERTISING PEOPLE WILL PAY FOR IS COMPELLINGTuesday, February 7, 2012

BE AS SUCCINCT AS POSSIBLE BUT NO MORETuesday, February 7, 2012

HYGIENE STUFF: WHAT’S THE BRIEF? IDEAS FOR A REASON THE STRATEGIC SOLUTION WHAT’S INTERESTING ABOUT THE IDEA? DID IT EARN ITS OWN ATTENTION? MAKE SURE YOU HAVE RIGHTS FOR EVERYTHING IN THE VIDEO: FOOTAGE / MUSICTuesday, February 7, 2012

PRODUCT MARKETING ADVERTISING TECHNOLOGY TOOLS+CONTENT Integrated is good blurry is greatTuesday, February 7, 2012

PLATFORMS IDEAS OTHERS CAN BUILD ONTuesday, February 7, 2012

http://vimeo.com/36312781PAY WITH A TWEETTuesday, February 7, 2012

CHARM THE JURYTuesday, February 7, 2012

DON’T LIE! WE HAVE INTERNET ACCESS...Tuesday, February 7, 2012

NUMBERS VS IMPACTTuesday, February 7, 2012

DO: CONSIDER THE AUDIENCE AND THE CONTEXT DO: LET OTHERS TELL YOUR STORY DO: APPEAL TO HEART AND MIND INSIGHT>STRATEGY>IDEATuesday, February 7, 2012

DON’T: USE JARGON OR CLICHE DON’T: LIE. SERIOUSLY. DON’T: MAKE IT HARD TO LIKE THE IDEATuesday, February 7, 2012

A FINAL FAVORITE...Tuesday, February 7, 2012

MAGIC SALAD PLATE http://vimeo.com/36349410Tuesday, February 7, 2012

HOW MANY THINGS IT DOES RIGHT: BEHAVIORAL & CULTURAL INSIGHT A CONSUMER PROBLEM TO SOLVE FUNNY/ CHARMING/FUN TO WATCH FUNCTIONAL INTEGRATION SIMPLE STRATEGIC SOLUTION LET OTHERS TELL YOUR STORY ADVERTISING PEOPLE PAY FOR THINGS THAT RHYME NO JARGON STRATEGIC SINGLE USE OF PR COVERAGE SIMPLE COMPELLING BUSINESS RESULTSTuesday, February 7, 2012

THANKS! @FARISTuesday, February 7, 2012

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Make Awesome Case Study Videos - Clio Awards - @Faris

by Faris Yakob on Feb 07, 2012

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Make Awesome Case Study Videos - Clio Awards - @Faris — Presentation Transcript