Make Awesome Case Study Videos - Clio Awards - @Faris
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Make Awesome Case Study Videos - Clio Awards - @Faris

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A presentation I gave for the Clio Awards with some tips on how to make awesome case study videos, from the POV of the judges.

A presentation I gave for the Clio Awards with some tips on how to make awesome case study videos, from the POV of the judges.

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Make Awesome Case Study Videos - Clio Awards - @Faris Make Awesome Case Study Videos - Clio Awards - @Faris Presentation Transcript

  • A FUNNY THING HAPPENED ON THE WAY TO THE AWARD SHOW... @CLIOAWARDSTuesday, February 7, 2012 @FARIS
  • WELCOMEFROM THECHAIRMANTuesday, February 7, 2012
  • Tuesday, February 7, 2012
  • “Awards are a publicity stunt” Tony Randall [That’s a good thing!]Tuesday, February 7, 2012
  • REPUTATION PRIDE PACKAGING & MERCHANDISING TALENT EFFICACY!Tuesday, February 7, 2012
  • The research shows that “Ads that win creative awards are 11 times more efficient at delivering business success than those that don’t”. So rejoice in the awards! For the best, most awarded work, works best.Tuesday, February 7, 2012
  • HOW TO MAKE GREAT CASE STUDIES OBJECTIVE/ PROBLEM TO SOLVE AUDIENCE + CONTEXT INSIGHT STRATEGIC SOLUTION EXECUTION IMPACT In fact it’s just like any other kind of work because...Tuesday, February 7, 2012
  • A CASE STUDY IS ADVERTISING FOR ADVERTISINGTuesday, February 7, 2012
  • AUDIENCETuesday, February 7, 2012
  • Tuesday, February 7, 2012
  • YOUTuesday, February 7, 2012
  • CONTEXTTuesday, February 7, 2012
  • 3-5 DAYS 10 HOURS A DAY HUNDREDS OF VIDEOS INTENSE FOCUS DESPERATE FOR A LAUGHTuesday, February 7, 2012
  • WINNINGTuesday, February 7, 2012
  • NOT GOOD GOOD DIFFERENT DIFFERENT NOT GOOD GOOD NOT DIFFERENT NOT DIFFERENTTuesday, February 7, 2012
  • PINK PONY http://vimeo.com/35698258Tuesday, February 7, 2012
  • THIS IS ATuesday, February 7, 2012 MOVEMENT
  • THIS IS A JOKETuesday, February 7, 2012
  • DON’T SAY YOU ARE FUNNY - BE FUNNYTuesday, February 7, 2012
  • HUMOR IS GREATTuesday, February 7, 2012
  • AVOID {marketing jargon/nonsense} CLICHÉTuesday, February 7, 2012
  • {CATEGORIES} • WHERE DOES IT FIT? [IF YOU AREN’T SURE - ASK] • CAN IT FIT IN SEVERAL? • ARE YOU WILLING TO COMMIT TIME AND RESOURCES? {DIFFERENT CATEGORIES HAVE DIFFERENT CRITERIA] • IS IT AS GOOD AS LAST YEAR’S WINNERS? • IS IT A CURRENT HOT TOPIC? • DO YOU HAVE HEART FOR IT? WILL THAT SHOW?Tuesday, February 7, 2012
  • CONTENT & CONTACT “ground breaking executions or campaigns that... minimize or eliminate the barrier between the content and the target audience, bringing the user into direct contact”Tuesday, February 7, 2012
  • DIRECTIONALTuesday, February 7, 2012 MUTATION
  • Tuesday, February 7, 2012 http://vimeo.com/24430881 WATSON
  • OTHER VOICES HAVE POWERTuesday, February 7, 2012
  • INTEGRATED “at least 3 different media” [btw its not ‘mediums’] Hygiene Better Awards LOOK Functional Consistency + “Transmedia THOUGHT through... FEEL Ecosystem”Tuesday, February 7, 2012
  • SYSTEM DESIGNTuesday, February 7, 2012
  • DECODED http://vimeo.com/35698139Tuesday, February 7, 2012
  • MAKE IT FUN TO WATCH [DRAMATIC, EXCITING, THRILLING - EMOTIONS YAY!]Tuesday, February 7, 2012
  • YELLOW CHOCOLA http://vimeo.com/36312820Tuesday, February 7, 2012
  • ADVERTISING PEOPLE WILL PAY FOR IS COMPELLINGTuesday, February 7, 2012
  • BE AS SUCCINCT AS POSSIBLE BUT NO MORETuesday, February 7, 2012
  • HYGIENE STUFF: WHAT’S THE BRIEF? IDEAS FOR A REASON THE STRATEGIC SOLUTION WHAT’S INTERESTING ABOUT THE IDEA? DID IT EARN ITS OWN ATTENTION? MAKE SURE YOU HAVE RIGHTS FOR EVERYTHING IN THE VIDEO: FOOTAGE / MUSICTuesday, February 7, 2012
  • PRODUCT MARKETING ADVERTISING TECHNOLOGY TOOLS+CONTENT Integrated is good blurry is greatTuesday, February 7, 2012
  • PLATFORMS IDEAS OTHERS CAN BUILD ONTuesday, February 7, 2012
  • http://vimeo.com/36312781PAY WITH A TWEETTuesday, February 7, 2012
  • CHARM THE JURYTuesday, February 7, 2012
  • DON’T LIE! WE HAVE INTERNET ACCESS...Tuesday, February 7, 2012
  • NUMBERS VS IMPACTTuesday, February 7, 2012
  • Tuesday, February 7, 2012
  • DO: CONSIDER THE AUDIENCE AND THE CONTEXT DO: LET OTHERS TELL YOUR STORY DO: APPEAL TO HEART AND MIND INSIGHT>STRATEGY>IDEATuesday, February 7, 2012
  • DON’T: USE JARGON OR CLICHE DON’T: LIE. SERIOUSLY. DON’T: MAKE IT HARD TO LIKE THE IDEATuesday, February 7, 2012
  • A FINAL FAVORITE...Tuesday, February 7, 2012
  • MAGIC SALAD PLATE http://vimeo.com/36349410Tuesday, February 7, 2012
  • HOW MANY THINGS IT DOES RIGHT: BEHAVIORAL & CULTURAL INSIGHT A CONSUMER PROBLEM TO SOLVE FUNNY/ CHARMING/FUN TO WATCH FUNCTIONAL INTEGRATION SIMPLE STRATEGIC SOLUTION LET OTHERS TELL YOUR STORY ADVERTISING PEOPLE PAY FOR THINGS THAT RHYME NO JARGON STRATEGIC SINGLE USE OF PR COVERAGE SIMPLE COMPELLING BUSINESS RESULTSTuesday, February 7, 2012
  • THANKS! @FARISTuesday, February 7, 2012