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Brand / Belief

by Faris Yakob on Jun 05, 2012

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This is how I've been thinking about things lately.

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Brand / Belief Presentation Transcript

Brand / BeliefINTEGRATED BEHAVIORAL TEMPLATE Do Stuff --------------------> Tell People ACTIONS ADVERTISING Behavior Media BRAND/BELIEF TOOLS CONTENT Help People Entertain/Inform People

Sean Bonthuys, Strategic Planner - Digital at M&C Saatchi Abel @farisyakob I really love this template and have been playing with it on a few projects. I was wondering how you would bring in context, i.e. where, when and the mindset of the consumer in that moment? 1 month ago

Are you sure you want to

Kirill Konovalov Checked this model within few presentations - works great! 1 month ago

Boris Nihom, Strategy Director at THEY Got it! that people first vs. company first axis clarifies it! thnx 2 months ago

Faris Yakob @farisyakob Oh and the axis. So that went from about the company at the top to about the people/customers/prospects at the bottom. 2 months ago

Faris Yakob @borisnihom ello! ads: start from what companies want to say, and we pay people to consume them. content: starts from what people want to consume and we don't pay them to consume it. Tools: things we make that help people in some way through utility. Actions: things companies do in the world. 2 months ago

Boris Nihom, Strategy Director at THEY Nice chart. But what's the dimension on the vertical axis? When does advertising (in this model) differ from content? When do tools differ from actions? 7 months ago

francis.anderson This is really nice. Gives me a 'Genius' idea ... 10 months ago

jjmorillo Excellent aproach 11 months ago

Jacob Wright, Strategy Director at mother london http://www.slideshare.net/tyr1/the-chart 11 months ago