Be Nice Or Leave: IRL Edition
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Be Nice Or Leave: IRL Edition Presentation Transcript

  • 1. in association with present BE NICE OR LEA VE: IRL edition Wednesday, June 30, 2010
  • 2. Wednesday, June 30, 2010
  • 3. Wednesday, June 30, 2010
  • 4. PART ONE Wednesday, June 30, 2010
  • 5. Wednesday, June 30, 2010
  • 6. Wednesday, June 30, 2010
  • 7. AND A LOT OF THIS STUFF ISN’T REALLY MEDIA AS WE currently think about IT Wednesday, June 30, 2010
  • 8. Forget SOCIAL MEDIA Think PEOPLE DOING STUFF That creates... Wednesday, June 30, 2010
  • 9. Wednesday, June 30, 2010
  • 10. Wednesday, June 30, 2010
  • 11. social and commercial grammar don’t mix well {Experiment: tr tipping a loved one a few dollars y when they cook you a meal - see how they react... (i’m guessing not well) Wednesday, June 30, 2010
  • 12. Wednesday, June 30, 2010
  • 13. PART TWO Wednesday, June 30, 2010
  • 14. SO.... ‘SOCIAL media’ NEEDS CONSTANT FEEDING Wednesday, June 30, 2010
  • 15. Wednesday, June 30, 2010
  • 16. Wednesday, June 30, 2010
  • 17. Wednesday, June 30, 2010
  • 18. Wednesday, June 30, 2010
  • 19. Wednesday, June 30, 2010
  • 20. Wednesday, June 30, 2010
  • 21. Wednesday, June 30, 2010
  • 22. Wednesday, June 30, 2010
  • 23. Wednesday, June 30, 2010
  • 24. THE SECRET To SOCIAL MEDIA... ISN’T ABOUT SOCIAL MEDIA Wednesday, June 30, 2010
  • 25. to be successful in social spaces... Wednesday, June 30, 2010
  • 26. you need to be active in the world Wednesday, June 30, 2010
  • 27. Wednesday, June 30, 2010
  • 28. SO WE NEED TO BE Wednesday, June 30, 2010
  • 29. if you are constantly connected... and do cool things... then ma be... y Wednesday, June 30, 2010
  • 30. Wednesday, June 30, 2010
  • 31. that’s ok - brand s (and people) can ’t be interesting And appeal to ever one y “By trying to blandly appeal to everyone, you wind up not really appealing to anyone in particular.” - Tom Fishburne http://www.tomfishburne.com/tomfishburne/2009/05/the-target-market.html Wednesday, June 30, 2010
  • 32. in fact - that’s esse ntially what strat egy is - makin g decisions. because with fin ite resources, your objectives can’t b e ever thing y an d desired partic ipants Can’t be ever one y Michael Porter: What is Strategy? Wednesday, June 30, 2010
  • 33. Wednesday, June 30, 2010
  • 34. Wednesday, June 30, 2010
  • 35. Wednesday, June 30, 2010
  • 36. so...if doing nice things IRL is the lesson of “social media” Wednesday, June 30, 2010
  • 37. for brands and people Wednesday, June 30, 2010
  • 38. ma ybe i’m not bored of talking about it after all Wednesday, June 30, 2010
  • 39. faris@spies.ws farisyakob.com @faris Wednesday, June 30, 2010