Be Nice Or Leave: IRL Edition

in association with present BE NICE OR LEA VE: IRL edition Wednesday, June 30, 2010

Wednesday, June 30, 2010

PART ONE Wednesday, June 30, 2010

AND A LOT OF THIS STUFF ISN’T REALLY MEDIA AS WE currently think about IT Wednesday, June 30, 2010

Forget SOCIAL MEDIA Think PEOPLE DOING STUFF That creates... Wednesday, June 30, 2010

social and commercial grammar don’t mix well {Experiment: tr tipping a loved one a few dollars y when they cook you a meal - see how they react... (i’m guessing not well) Wednesday, June 30, 2010

PART TWO Wednesday, June 30, 2010

SO.... ‘SOCIAL media’ NEEDS CONSTANT FEEDING Wednesday, June 30, 2010

THE SECRET To SOCIAL MEDIA... ISN’T ABOUT SOCIAL MEDIA Wednesday, June 30, 2010

to be successful in social spaces... Wednesday, June 30, 2010

you need to be active in the world Wednesday, June 30, 2010

SO WE NEED TO BE Wednesday, June 30, 2010

if you are constantly connected... and do cool things... then ma be... y Wednesday, June 30, 2010

that’s ok - brand s (and people) can ’t be interesting And appeal to ever one y “By trying to blandly appeal to everyone, you wind up not really appealing to anyone in particular.” - Tom Fishburne http://www.tomﬁshburne.com/tomﬁshburne/2009/05/the-target-market.html Wednesday, June 30, 2010

in fact - that’s esse ntially what strat egy is - makin g decisions. because with fin ite resources, your objectives can’t b e ever thing y an d desired partic ipants Can’t be ever one y Michael Porter: What is Strategy? Wednesday, June 30, 2010

so...if doing nice things IRL is the lesson of “social media” Wednesday, June 30, 2010

for brands and people Wednesday, June 30, 2010

ma ybe i’m not bored of talking about it after all Wednesday, June 30, 2010

faris@spies.ws farisyakob.com @faris Wednesday, June 30, 2010

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Be Nice Or Leave: IRL Edition

by Faris Yakob on Jun 30, 2010

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