elevenmoms.com. Emboldened by its experience, Wal-Mart tapped a colony of mommy bloggers who write about topics like how to feed your family frugally and how to get ready for Halloween. Don’t sell moms short – these are some pretty sophisticated blogs and Wal-Mart hasn’t changed them at all, they just link to them, and are now bringing the bloggers to Wal-Mart HQ for updates and suggesting products for them to review. Learning from past experience, Wal-Mart and the moms have both made it clear that these bloggers aren’t paid and are under no obligation to slant things Wal-Mart’s way.
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s but on
be not on emerging technologie
“Our focus should of
tices.” – Henry Jenkins, Professor
emerging cultural prac When Old
, MIT and author of Convergenc
and New Media Collide!
When did we start
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You EXPECT your VOICE to be HEARD
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wants to do.
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