King abdul aziz road makkah 2

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King abdul aziz road makkah 2

  1. 1. . • . • .
  2. 2. ‫تــقديرات‬ ‫عـدد السـكـان‬ ‫معدل النمو الـسكاني‬ ‫العام‬ ‫(نـسمة)‬ ‫796569‬ ‫3141 هـ‬ ‫8614931‬ ‫5.2‬ ‫5241 هـ‬‫0000861‬ ‫5341 هـ‬‫0000053‬ ‫8.2‬ ‫0541 هـ‬ ‫0541‬‫الحد األدنى لــألراضي‬ ‫الزيادة السكــانية المتوقعــة‬ ‫الفترة‬ ‫4477 هــكـتـار‬ ‫590473 نــسمـة‬ ‫5241 / 5341 هـ‬ ‫47961 هــكـتـار‬ ‫000028 نــسمـة‬ ‫5241 / 0541 هـ‬
  3. 3. 10% 1% R eligious L eis ure/S hopping25% 46% V is iting F riends /R elatives B us ines s Health R elated 13% O ther 5% Source: international visitor survey 2007
  4. 4. .2005 2 • 1.5 . 70 )Time Share (. • • .
  5. 5. • •66 •
  6. 6. .) ( :Teaser Campaign . :Reveal Campaign . :Awareness Campaign ) ( ... .
  7. 7. • • .4.2 .3 .1
  8. 8. .9 .4.2 .3 .1
  9. 9. .9 .4.2 .3 .1
  10. 10. .9 .4 : .1.2 .3 .2 : .3 .1
  11. 11. .9 .4 .3.2 . • • .1
  12. 12. .9 .4 .3 •.2 • • • .1
  13. 13. .9 .4• .2 .3•• .1
  14. 14. .9 .4.2 .3 .1
  15. 15. .9 .4.2 .3 .1
  16. 16. .9 .4.2 .3 .1
  17. 17. The concept behindthis direction is themasar and what itmeans to everyperson. This road willnot only make yourpath to makkaheasier, it will makeyour way to get closeto Allah easier.
  18. 18. It will make theemotions and thefeelings you feelassociated withMakkah easier.The mood and colorsused resemble theemotions associatedwith Makkah.
  19. 19. We create the path thattakes you to the ultimatefinal destination in ease,simplicity, and comfort. Itis not just the road it isthe whole experience. Which leads us to: “‫"مــسارك يــسر‬
  20. 20. Teaser Ad
  21. 21. Reveal Ad
  22. 22. Magazine Ad
  23. 23. Outdoor
  24. 24. Online Ad
  25. 25. Makkah is the sacredplace which is known byits purity and peace
  26. 26. People come to Makkahfrom all around the worldin a spiritual status andfull of emotions
  27. 27. King AbdulAziz road is thepath that will preserve thosespiritual feelings by all theservices included in the projectthat will serve the visitors of Al-Haram
  28. 28. in other words we cansay that this project willelevate your trip to andfrom Al-Haram
  29. 29. The colors are inspiredfrom the sky at the dawntime which gives thefeeling of a new beginningand the birth of a brightfuture.
  30. 30. Which leads us to: "‫"سمـا الدرب‬
  31. 31. Teaser Ad Outdoor
  32. 32. Reveal Ad Outdoor
  33. 33. Newspaper Jacket
  34. 34. Press Ad Reveal
  35. 35. Online Ad

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