The Group’s corporate mission is “Taking Bangladesh to the
Today the BEXIMCO Group (the “Group”) is the largest private
sector group in Bangladesh.
As the Group has grown over the years, Bangladesh Export
Import Company Limited (“BEXIMCO” or the “Company”), the
flagship platform now has operations and investments across a
wide range of industries including textiles, trading, marine
food, real estate
development, hospitality, construction, information and
communication technologies, ceramics and aviation.
BEXIMCO encompasses one of South Asia’s largest vertically
integrated textile and garment companies.
Well Written Goals:
•Review the organization’s mission
•Evaluate available resources
•Determine the goals individually or from others
•Write down the goals and communicate them to all
who need to know
•Review goals and whether goals are being met:
BEXIMCO is a decentralized company.
Each BEXIMCO division is managed by an
independent, professional team with significant depth of
Management teams have established a clear strategic plan that
will further strengthen the overall platform
Organizational chart of Be
board of directors
chief executive officer
DMG HP and
* policy farming and
*training & stuff
* HR controll
GM operation QC and
* quality control
manager (R & D)
* process research
* product planning
* general accounts
* pay roll
* share issues
* market research
* product selling
"The Group is the largest ceramics exporter in Bangladesh“
Shinepukur Ceramics Limited (SCL) is a member of BEXIMCO Group.
BEXIMCO produces high quality porcelain (15 MT per day) and bone
china (3 MT per day) tableware.
Types of Ceramics Products:
There are three types of ceramics that Shinepukur manufactures.
Beximco while taking decisions think about its external and internal facts.
BEXIMCO thinks logically and at the same time it also thinks of the internal
feelings and insights.
In BEXIMCO the important decisions are taken by the higher level managers
but everyone takes part in decision making even the employees.
The workers give suggestions, solutions of a problem. If it’s effective their
manager approves it.
•Seeking customers need and expectation and striving to
satisfy and to exceed them,
•Simultaneous improvement of productivity and cost
•Involving employees of all levels and providing knowledge
and training and
•Maintaining a high standard of safety, health and
•State-of-the-art quality control Laboratory
•Highly qualified and experienced Technicians
•Continuous on-line Quality Assurance
•Microwave and Dishwasher safe
•Resistance to Acids and Detergents
•Heavy metal release Testing - Compliance within the
Lead & Cadmium release
“DO IT RIGHT FIRST TIME”
Many companies are producing ceramic products but very few
are producing ceramics tableware products. And Shinepukur
took this advantage as their strategy
“Quality comes first profit will follow”
Consumers prefer the products of Shinepukur for high
quality, brand image and nice-looking design.
Strong Foot-hold in
Domestic Market• Shinepukur is very well known for its premium quality
• Working with the World’s top-ranked customers
• The Company has been maintaining more than 100
dealers to promote, sell and distribute Shinepukur products
• In the hospitality sector e.g. international hotels and top
institutions in Bangladesh, Shinepukur products have
become a priority choice.
Complementing its superb range of Bone
China, Shinepukur also offers Porcelain, Ivory
China and High Alumina tableware for all different
From Dinner to tea Plates, from Soup Tureens to
Soup Spoons, from Retail tabletop to
Industrial, Hotel ware and Airline in-Flight
items, SCL offers a multifaceted choice of refined
product lines, catering to the Omni changing
market trends for novel shapes and
patterns, setting new standards, and raising the
Quality bar for the top end of this industry.