The Data Driven Business Attributes 2nd big data summit nov 2013

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Presentation delivered at 2nd Big Data Summit in November 2013, in San Francisco

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The Data Driven Business Attributes 2nd big data summit nov 2013

  1. 1. The Data Driven Business Attributes Mario Faria http://www.linkedin.com/in/mariofaria/ www.slideshare.com/fariamario Twitter : @mariofaria San Francisco, Nov 14th 2013 1 Mario Faria
  2. 2. Chief Data Officer at ServiceSource
  3. 3. We are the market leader Software Hardware LOCATIONS WORLDWIDE: Networking Healthcare & Life Science New Markets (XaaS and Industrials) $9B Recurring Revenue under management 47 seconds A renewal is closed 145+ Engagements worldwide 3 Mario Faria
  4. 4. 4 Mario Faria
  5. 5. 5 Mario Faria
  6. 6. 1963     50  years  ago  
  7. 7. In  
  8. 8. In  
  9. 9. 1977     36  years  ago  
  10. 10. The  Voyager  1  had   3  computers  with   68Kb  of  memory   and  8K  opera@ons   per  second    
  11. 11. First iPhone had a thousand more computing power than the Voyager 1
  12. 12. The  NSA's  Utah  Data  Center,  25  miles   south  of  Salt  Lake  City  
  13. 13. How  is  NSA  storing  /   accessing  /  analyzing  /     combining  /  making   sense  of  all  this  data  ?  
  14. 14. How  long  will  it  take   un@l  we  have  all  the   power  in  our   companies,  homes  and   mobile  devices  ?  
  15. 15. 2014  will  the  year     of  the  wearable   computer  and  sensors  
  16. 16. Data is the oil of the 21st century 23 Mario Faria
  17. 17. Big  Data  will     fade  away     to  Analy@cs  
  18. 18. Analytics is transforming data assets into competitive insights, that will drive business decisions and actions, using people, processes and technologies 27 Mario Faria
  19. 19. On Analytics Statistics Domain Expertise People Data Management 28 Mario Faria
  20. 20.   Data  access  is  quite  easy   to  achieve     Transforming  data  into   something  useful  in  a   @mely  manner  is  tough    
  21. 21. Enabling  Culture   Change  and  Becoming   a  Data  Driven   Organiza@on  
  22. 22. The Dictatorship of Data – Robert McNamara Big data will be a foundation for improving the drugs we take, the way we learn, and the actions of individuals. However, the risk is that its extraordinary powers may lure us to commit the sin of McNamara: to become so fixated on the data, and so obsessed with the power and promise it offers, that we fail to appreciate its inherent ability to mislead. http://www.technologyreview.com/news/514591/the-dictatorship-of-data/ Mario Faria 31
  23. 23. The main drivers for Analytics projects •  Make more money •  Reduce current costs •  Improve efficiency 32 Mario Faria
  24. 24. The Data Life Cycle
  25. 25. The Data Value Chain 34 Mario Faria
  26. 26. The 3 Architectures a Company needs to succeed Business Architecture Data Architecture Technology Architecture 35 Mario Faria
  27. 27. Foundations of the Data responsibilities •  •  •  •  •  •  •  •  •  •  •  Data Strategy Data Analytics Data Insights Data Architecture Data Governance Data Quality Data Acquisitions Data Operations Data Policies Data Security Data Protection 36 Mario Faria
  28. 28. The Best of the Breed Data & Analytics Leaders •  Knows business and technology •  Runs his/her team as a business unit •  Has multi-discipline skilled people (technologists, mathematicians, statisticians, business people as well) •  Manages quite well the back office and front office functions 37 Mario Faria
  29. 29. How  to  promote   Business  Maturity   through  Analy@cs  ?  
  30. 30. Is it possible to promote Business Maturity using Analytics, or is it the other way around? 39 Mario Faria
  31. 31. Technology alone will not change the previous results 40 Mario Faria
  32. 32. Where  de  we  go  from  now  ?  
  33. 33. Which companies will thrive in the near future ? Is your company going to lead, influence or follow when using data and analytics to drive results ? 42 Mario Faria
  34. 34. Some     take  aways  
  35. 35. It takes more than just data and analytics for results to be achieved
  36. 36. People Data Management Processes Data Architecture Programs Analytics
  37. 37. Lessons to Analytical Success •  People •  Change Management (on going program) •  Culture •  Organization Model •  Processes •  Architecture •  and Analytics, of course 46 Mario Faria
  38. 38. Data  Thinking   Analyze Synthesize Research Present Motivation
  39. 39. Thank you Mario Faria Chief Data Officer ServiceSource www.servicesource.com http://www.linkedin.com/in/mariofaria/ Founder of the Digital Mad Men www.slideshare.com/fariamario Twitter : @mariofaria mfaria@servicesource.com +1 (425) 628-3517 48 Mario Faria

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