1 register Today! www.BigDataBusinessForum.com • 1-800-882-8684 • enquiry@iqpc.com
WELCOMESPEAKERSTESTIMONIALS
AGENDAAT
AG...
WELCOMESPEAKERSTESTIMONIALS
AGENDAAT
AGLALNCE
DAYONE
FOCUSDAY
DAYONE
WORKSHOPDAYDAYTWODAYTHREESPONSORSREGISTRATION
What’s ...
WELCOMESPEAKERSTESTIMONIALS
AGENDAAT
AGLALNCE
DAYONE
FOCUSDAY
DAYONE
WORKSHOPDAYDAYTWODAYTHREESPONSORSREGISTRATION
3 regis...
WELCOMESPEAKERSTESTIMONIALS
AGENDAAT
AGLALNCE
DAYONE
FOCUSDAY
DAYONE
WORKSHOPDAYDAYTWODAYTHREESPONSORSREGISTRATION
Here’s ...
WELCOMESPEAKERSTESTIMONIALS
AGENDAAT
AGLALNCE
DAYONE
FOCUSDAY
DAYONE
WORKSHOPDAYDAYTWODAYTHREESPONSORSREGISTRATION
5 regis...
WELCOMESPEAKERSTESTIMONIALS
AGENDAAT
AGLALNCE
DAYONE
FOCUSDAY
DAYONE
WORKSHOPDAYDAYTWODAYTHREESPONSORSREGISTRATION
Agenda ...
WELCOMESPEAKERSTESTIMONIALS
AGENDAAT
AGLALNCE
DAYONE
FOCUSDAY
DAYONE
WORKSHOPDAYDAYTWODAYTHREESPONSORSREGISTRATION
7 regis...
WELCOMESPEAKERSTESTIMONIALS
AGENDAAT
AGLALNCE
DAYONE
FOCUSDAY
DAYONE
WORKSHOPDAYDAYTWODAYTHREESPONSORSREGISTRATION
8 regis...
WELCOMESPEAKERSTESTIMONIALS
AGENDAAT
AGLALNCE
DAYONE
FOCUSDAY
DAYONE
WORKSHOPDAYDAYTWODAYTHREESPONSORSREGISTRATION
9 regis...
WELCOMESPEAKERSTESTIMONIALS
AGENDAAT
AGLALNCE
DAYONE
FOCUSDAY
DAYONE
WORKSHOPDAYDAYTWODAYTHREESPONSORSREGISTRATION
10 regi...
WELCOMESPEAKERSTESTIMONIALS
AGENDAAT
AGLALNCE
DAYONE
FOCUSDAY
DAYONE
WORKSHOPDAYDAYTWODAYTHREESPONSORSREGISTRATION
11 regi...
WELCOMESPEAKERSTESTIMONIALS
AGENDAAT
AGLALNCE
DAYONE
FOCUSDAY
DAYONE
WORKSHOPDAYDAYTWODAYTHREESPONSORSREGISTRATION
12 regi...
WELCOMESPEAKERSTESTIMONIALS
AGENDAAT
AGLALNCE
DAYONE
FOCUSDAY
DAYONE
WORKSHOPDAYDAYTWODAYTHREESPONSORSREGISTRATION
13 regi...
WELCOMESPEAKERSTESTIMONIALS
AGENDAAT
AGLALNCE
DAYONE
FOCUSDAY
DAYONE
WORKSHOPDAYDAYTWODAYTHREESPONSORSREGISTRATION
14 regi...
WELCOMESPEAKERSTESTIMONIALS
AGENDAAT
AGLALNCE
DAYONE
FOCUSDAY
DAYONE
WORKSHOPDAYDAYTWODAYTHREESPONSORSREGISTRATION
CONCURR...
WELCOMESPEAKERSTESTIMONIALS
AGENDAAT
AGLALNCE
DAYONE
FOCUSDAY
DAYONE
WORKSHOPDAYDAYTWODAYTHREESPONSORSREGISTRATION
CONCURR...
WELCOMESPEAKERSTESTIMONIALS
AGENDAAT
AGLALNCE
DAYONE
FOCUSDAY
DAYONE
WORKSHOPDAYDAYTWODAYTHREESPONSORSREGISTRATION
17 regi...
About The Sponsors
WELCOMESPEAKERSTESTIMONIALS
AGENDAAT
AGLALNCE
DAYONE
FOCUSDAY
DAYONE
WORKSHOPDAYDAYTWODAYTHREESPONSORSR...
WELCOMESPEAKERSTESTIMONIALS
AGENDAAT
AGLALNCE
DAYONE
FOCUSDAY
DAYONE
WORKSHOPDAYDAYTWODAYTHREESPONSORSREGISTRATION
19
Pric...
Upcoming SlideShare
Loading in …5
×

2nd Big Data Business Forum Nov 13th to 15th, 2013 in San Francisco

3,985 views

Published on

The 2nd Big Data Business Forum will happen from November 13th to 15th, 2013 in San Francisco. This is one of the top data and analytics conferences of the year.

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,985
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
28
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

2nd Big Data Business Forum Nov 13th to 15th, 2013 in San Francisco

  1. 1. 1 register Today! www.BigDataBusinessForum.com • 1-800-882-8684 • enquiry@iqpc.com WELCOMESPEAKERSTESTIMONIALS AGENDAAT AGLALNCE DAYONE FOCUSDAY DAYONE WORKSHOPDAYDAYTWODAYTHREESPONSORSREGISTRATION optimizing Big data Analytics to Propel Business results proudly presents: November 13 – 15, 2013 San Francisco, CA PLUS! New this year! ALL the strategic insights you need in oNe conference!2NDANNUAL 6+ HoUrS of creative networking & one-on-one meeting opportunities NeTWork WITH 180+ big data analysts, technologists and top level business executives www.BigdataBusinessForum.com • Call 1-800-882-8684 • email enquiry@iqpc.com Sponsors: Follow Us: Capture. Create.  Analyze. visualize.  Predict.  Act. Learn from Top Analysts, Technologists and C-suite Business executives over 35 USer CASe STUdIeS from leading organizations! Less of the ‘what is’ and more of the ‘how to’! 3 INTerACTIve WorkSHoPS Including a Big Data And Analytics Crash Course All New! Three Track program The Data Driven Business Attributes ● Staffing Big Data Teams ● Putting Insights Into Action ● Advances In Predictive Analytics ● Data Privacy And Compliance ● Big Data Modeling ● The Big Questions to Unlock the value ● Business Transformation ● Technology Investment ● And more case studies than ever! Mario Faria Chief Data Officer & Big Data Technology Advisor Bill & Melinda Gates Foundation Sam Hamilton VP, Data Technology Paypal David Levine Vice President Informatics Medical Director University Health System Consortium (UHC) Scott Nicholson Chief Data Scientist Accretive Health Steve Raymond VP, Multimedia Analytics USA Today Sports Media Group Jean-Paul Isson Global VP Predictive Analytics & BI Monster Worldwide • FOCUS DAY – Dedicated to Data Driven Marketing • THE BIG DATA HACKATHON – An exciting, high energy session where you will learn, collaborate and get your hands dirty through a series of data challenges, activities and tasks. • BIG DATA C-SUITE EXECUTIVES TRACK– Hosting top level business executives from Fortune 500 companies as they discuss the strategic impact, implementation optimization, challenges and opportunities! d Media Partners:
  2. 2. WELCOMESPEAKERSTESTIMONIALS AGENDAAT AGLALNCE DAYONE FOCUSDAY DAYONE WORKSHOPDAYDAYTWODAYTHREESPONSORSREGISTRATION What’s New For 2013? Networking opportunities 2 register Today! www.BigDataBusinessForum.com • 1-800-882-8684 • enquiry@iqpc.com Dear Colleague, We are very pleased to bring you the 2nd installment of the Big Data Business Forum! In the past year, more and more businesses are investing in implementing an enterprise wide big data strategy. At Big Data Business Forum we understand that central to the success of a Big Data strategy is the collaboration and coordination between key stakeholders in an organization. This year's event offers a unique program that brings together topline executives to share Fortune 500 case studies with a focus on realizing the value and the ROI. We have incorporated general sessions that bring all stakeholders together in one room to share experiences on how to collaborate more effectively and drive the success of big data & analytics strategies. Then we drill down and offer specific peer-to-peer insights in our three tracks for: We are delighted to bring you the top thought leaders in this field to provide you with the skills and insights needed to accelerate the path from analytics and insights to real value! We invite you to review the agenda and see for yourself. We look forward to seeing you in November! Sincerely, Zandile Mnguni Program Director • Business Executives • Analysts and Data Heads • Technologists 2NDANNUAL November 13 – 15, 2013 San Francisco, CA TrACk oNe: C-Suite Business executives TrACk TWo: Analysts Designed for business executives that use insights from analytics to make business decisions and drive performance of their business operations/functions. These data custodians referred to as Data Scientists, make quantifiable connections. Skillful at seeing links others have missed; and they're able to understand how these new insights can be used to fundamentally change operational practices and business models. TrACk THree: IT executives This track is targeted at the IT executives that act as the enablers for Data. They support the systems, software, and infrastructure to move process and store the data. Who Should Attend? Sponsorship & exhibition opportunities If you’re involved in any aspect of the big data continuum, this event is for you. This event is rich with key decision makers looking to make new investments with organizing and analyzing their data and driving business initiatives. The Big Data Business Forum provides a perfect venue to meet those who are actively seeking new ideas and solutions to tap into big data. There are only a limited number of opportunities left. For more information on sponsorship and exhibiting opportunities, contact: Simon Copcutt at simon.copcutt@iqpc.com or call 1-212-885-2771. Be sure to visit www.BigDataBusinessForum/ Opportunities.aspx to learn more. If you are a B2B Marketing & Sales Executive, we have a created a focus day just for you on Data-Driven Marketing and Sales. This day gives you all the strategies and tools you require to benefit from big data and analytics as B2C companies are successfully doing. This is a MUST attend! The Big Data Hackathon – In conjunction with PeerIndex, see page 4 of the agenda for details! New Track Uniquely Designed for C-Suite Business Executives Pre-Conference Day: 12:00 Networking Luncheon 6:00 Opening Night Meet Up Carry on the conversation with the day’s speakers and attendees in our private networking area. Main Conference Day One: 10.00 Speed Networking Session Maximize interaction opportunities! Delegates will be able to discuss, on a one- on-one basis, big data and analytics issues and challenges with speakers and sponsors in this informal environment. Bring plenty of business cards to make the best use of this chance to get your ideas heard and your critical questions answered. 12:00 Networking Luncheon Roundtable Discussions are 30-minute casual, small group dialogues designed to explore topics in a more interactive setting. They are designed for peer-to-peer mentoring and provide you with an opportunity to interact with the day’s speakers and session leaders. Topics will be chosen based on attendee suggestions and sign-up is onsite. 6:00 Cocktail Reception Main Conference Day Two: 8:00 C-Suite Breakfast Briefings (by invite only. Please contact zandile.mnguni@iqpc.com for more information) 12:00 Networking Luncheon Roundtable Discussions SEE PAGES 5 & 6 FOR A COMPLETE SCHEDULE OF EVENTS!
  3. 3. WELCOMESPEAKERSTESTIMONIALS AGENDAAT AGLALNCE DAYONE FOCUSDAY DAYONE WORKSHOPDAYDAYTWODAYTHREESPONSORSREGISTRATION 3 register Today! www.BigDataBusinessForum.com • 1-800-882-8684 • enquiry@iqpc.com 2013 Speaker Faculty our speakers will showcase user case studies highlighting the opportunities, challenges and solutions in the Big data journey over three content packed days! Sam Hamilton VP, Data Technology Paypal Scott Nicholson Chief Data Scientist Accretive Health Mike Olsen Co-Founder & Chief Strategic Officer Cloudera Steve Raymond VP, Multimedia Analytics USA Today Sports Media Group David Levine Vice President Informatics/ Medical Director University Health System Consortium (UHC) Mario Faria Chief Data Officer & Big Data Technology Advisor Bill & Melinda Gates Foundation John Reynders Chief Information Officer Moderna Therapeutics James Obermayer Exec. Director The Sales Lead Management Association Brian Hopkins Principal Analyst, Enterprise Architecture Forrester Research Jean-Paul Isson Global VP Predictive Analytics & BI Monster Worldwide Sameer Chopra VP, Advanced Analytics Orbitz Worldwide Joel Warady Chief Sales & Marketing Officer Enjoy Life Foods Michael Kaushansky EVP, Chief Analytics Officer Havas Media Donald Hinman SVP, Data Strategy Epsilon Kris Hammond Chief Technology Officer Narrative Science Mischa Tuffield Chief Technology Officer PeerIndex UK Kira Chuchom Data Governance, Data Management Organization Microsoft Raghu Nambiar Distinguished Engineer Cisco Systems Alison Shaffer Director Data Strategy Dell Jim Smith General Partner Mohr Davidow Shira Guil Witelson Director Analytics Modeling J.Crew Brian Schmucker Director – Analytics, Sales Process Improvement Kelly Services Jerome Boulon Director, Big Data Riot Games Christine Smiley Director of Consumer Insights Michaels Stores Inc. Natasha Balac, Ph.D. Director, Predictive Analytics Center of Excellence San Diego Supercomputer Center University of California San Diego John M. Coe President The Sales & Marketing Institute Tony Flanery Rye Director, Global Analytics Expedia Chris Taylor Global Executive Coordinator, Global Data Team Whole Foods Market Pavandeep Kalra Head of Product Management and Strategy Nokia Ravi Prasad Head, Analytics, Strategy and Innovation Liberty Mutual Rahul Todkar Head Of Marketing Analytics Intuit, Inc. Arek Kaczmarek Big Data Solutions Engineer Expedia, Inc. Dana Zuber Enterprise Data & Analytics Group Wells Fargo Bank Jim Wheaton Founder B2BMarketing.com Kerstin Kleese van Dam Associate Division Director Pacific Northwest National Laboratory (PNNL) @BigDataIQ #BDBF = C-Suite Level Speaker
  4. 4. WELCOMESPEAKERSTESTIMONIALS AGENDAAT AGLALNCE DAYONE FOCUSDAY DAYONE WORKSHOPDAYDAYTWODAYTHREESPONSORSREGISTRATION Here’s What our Speakers Are Saying About Big data… 4 register Today! www.BigDataBusinessForum.com • 1-800-882-8684 • enquiry@iqpc.com Stay Tuned for the 2013 Speaker eBook which will include a full “Big data Profile” from each of our speakers! @BigDataIQ #BDBF “ I foresee the analytics future to be bright with opportunities increasing in many areas. Data will become less valuable, while analytical insights become more valuable and predictive modeling becomes the new de facto standard.” Jean-Paul Isson, Global VP Predictive Analytics & BI, Monster Worldwide “ The ability to truly have an integrated health record that is readily accessible will lead to maximizing health care outcomes.” David Levine, Vice President Informatics/ Medical Director, University Health System Consortium (UHC) “ A data scientist needs to be able to learn and apply new capabilities at a very fast clip to ensure the best big data solution is brought to bear to enable critical decisions in the business.” John Reynders, Chief Information Officer, Moderna Therapeutics “ The big challenge is finding the right people to support the projects. With cloud computing, technology has become a commodity. And data is everywhere. People, on the other hand, are now the critical path for the success of any Big Data project.” Mario Faria, Chief Data Officer & Big Data Technology Advisor, Bill & Melinda Gates Foundation “ Without the human element as the reference point, the data is just a large dataset of numbers, with no real meaning. It is the understanding of why people do what they do that helps make big data meaningful.” Joel Warady, Chief Sales & Marketing Officer, Enjoy Life Foods “ The most important skill in the big data journey is the ability to turn the Rubrics Cube of data in many directions to unlock the information that only the most curious mind can uncover. James Obermayer, Exec. Director, The Sales Lead Management Association
  5. 5. WELCOMESPEAKERSTESTIMONIALS AGENDAAT AGLALNCE DAYONE FOCUSDAY DAYONE WORKSHOPDAYDAYTWODAYTHREESPONSORSREGISTRATION 5 register Today! www.BigDataBusinessForum.com • 1-800-882-8684 • enquiry@iqpc.com 07.30 Registration & Coffee 08.00 Chairperson’s Welcoming Address 08.15 KEYNOTE: Headline Mystery Presentation 10.00 Speed Networking Session Maximize interaction opportunities! Delegates will be able to discuss, on a one-on-one basis, big data and analytics issues and challenges with speakers and sponsors in this informal environment. Bring plenty of business cards to make the best use of this chance to get your ideas heard and your critical questions answered. (To sponsor this session, please email sponsorships@iqpc.com) 08.45 KEYNOTE ADDRESS: Monetizing In-House Big Data Solutions 09.15 KEYNOTE: The Data Driven Business Attributes Agenda At A Glance 08.00 Registration 09.00 Chairperson’s Opening Remarks : Industry Overview – The Burning Questions For The B2B Marketer 09.30 Developing A Data Strategy And An Integrated Marketing and Sales Database 10.30 Networking Refreshment Break 11.00 Data-Driven Marketing – It’s All About Leads How to increase qualified leads by 300% 12.00 Networking Lunch Break 1.00 New Sales Coverage Models 2.00 Best-Practices Analytics, Testing, and Measurement for B2B Marketers 3.00 Afternoon Refreshment Break 3.30 B2B Big Data – The New Kid on The Block 4.30 End Of Focus Day Pre-Conference Workshop and Focus day Wednesday, November 13, 2013 Note: Workshop Day and Focus Day will be happening concurrently Pre-Conference Focus day: B2B Data-Driven Marketing And Sales 09.00 Registration 10.00 WORKSHOP A: Big Data And Analytics Crash Course 12.00 Networking Luncheon 1.00 WORKSHOP B: Building A Big Data Platform 3.00 WORKSHOP C: Developing The Ability And Capability For High-Performance Data Processing 5.00 End Of Workshop Day 6:00 Opening Night Meet Up Pre-Conference Workshop day dAY oNe Main Conference day one Thursday, November 14, 2013 dAY TWo CONCURRENT TRACK SESSIONS BEGIN Track One – Big Data C-Suite Executives Track Two - Analysts 11.00 KEYNOTE ADDRESS: Aligning Business and IT On The Big Data Journey 11.30 CASE STUDY: Putting Insights Into Action - Leveraging Information To Drive Efficiency In Business Operations Staffing Big Data Teams – Core Competencies Required To Drive A Successful Big Data Strategy When The Big Data Strategy Fails – Turning Failure Into Success STAY TUNED! @BigDataIQ #BDBF
  6. 6. WELCOMESPEAKERSTESTIMONIALS AGENDAAT AGLALNCE DAYONE FOCUSDAY DAYONE WORKSHOPDAYDAYTWODAYTHREESPONSORSREGISTRATION Agenda At A Glance continued 6 register Today! www.BigDataBusinessForum.com • 1-800-882-8684 • enquiry@iqpc.com 12.00 Networking Luncheon With Roundtable Discussions 1.00 Articulating The Value – Selling Big Data To Internal Stakeholders 1.30 Big Data in the Life Sciences – The Good, Bad, and the Ugly 2.00 Networking Afternoon Refreshments 2.30 CASE STUDY: Tracking performance of the Big Data strategy 3.00 CASE STUDY: Building Analytics Community of Practice at Wells Fargo 3.30 Big Data Modeling - Hierarchical Media Mix Model (HMMM) Advances In Predictive Analytics CASE STUDY – Large Data Predictive Analytics On A Smart Grid Exploring Data Privacy And Compliance Requirements PANEL DISCUSSION: Traditional Analytics – Phase Out Vs. Integration 3.30 Hackathon Presentations & Winner Announced 4.45 Science of Influence - How we measure influence online 5.30 End of Conference Day Two 08.15 KEYNOTE ADDRESS: Cutting Through The Hype – What Big Data Cannot Help You Accomplish 08.45 KEYNOTE ADDRESS: Smart Data – The Next Level Of Value? 09.15 Emerging Technology Innovators Panel – Four Companies You Should Take Notice Of 10.15 Networking Refreshment Break Main Conference Day One & Two – Thursday & Friday, November 14 & 15, 2013 Big data Hackathon: visualize, Analyze, Create Main Conference day Two Thursday, November 14, 2013 dAY THree CONCURRENT TRACK SESSIONS BEGIN Track One – Big Data C-Suite Executives Track Two - Analysts 10.45 The Big Questions That Will Unlock The Power Of Your Big Data And Analytics Outcomes 11.15 CASE STUDY: Big Data Strategies for Companies with Small Data Budgets 12.00 Networking Luncheon with Roundtable Discussions 1.00 CASE STUDY: A Different View Of Supply Chain Within A Service Industry - Kelly Services Using Analytics To Enhance The Talent Supply Chain 1.30 Online Attribution Modeling 2.00 Effective Strategies For Developing An Enterprise-Wide Big Data Framework 2.30 Networking Refreshment Break 3.00 Determining Where To Place Your Technology Investment For Big Data And Analytics Overcoming The Frustrations Of Database Management CASE STUDY: Building Eight Core Elements Of A World Class Consumer Data & Analytics Capability At Nokia’s Location & Commerce Business Quality Management - Ensuring Validity Of Data CASE STUDY: Big Data Analytics in P&C Insurance - Fraud Management Analytics & Catastrophe Management Analytics The Real Risks Of Hadoop - What The IT Department Needs To Consider Track One – Big Data C-Suite Executives Track Two - Analysts 4.15 CLOSING KEYNOTE: Expert Presentation: The Next 5 Years - Big Data Trends And Predictions 5.00 End of Main Conference Day One 6:00 Cocktail Reception 07.30 Registration & Coffee 7.30 - 8.15 C-Suite Breakfast Briefings (Invite Only) 08.00 Chairperson’s Welcoming Address
  7. 7. WELCOMESPEAKERSTESTIMONIALS AGENDAAT AGLALNCE DAYONE FOCUSDAY DAYONE WORKSHOPDAYDAYTWODAYTHREESPONSORSREGISTRATION 7 register Today! www.BigDataBusinessForum.com • 1-800-882-8684 • enquiry@iqpc.com 08.00 Registration 09.00 CHAIRPERSON’S OPENING REMARKS: Industry Overview – The Burning Questions for the B2B Marketer In the last 10 years there have been dramatic changes in the B2B marketing and sales world. The situation facing the B2B marketers is that the tried-and-true traditional methods B2B companies have used to market and sell are not as impactful and effective as they have been historically. The direct consequence is the apparent attempt to shift towards Data-Driven Marketing and Sales. The question confronting everyone is how best to do it? The heart of Data-Driven Marketing and Sales revolves around data and the database. The following five intense sessions are structured to sequentially lead you through the steps necessary to effectively move your firm rapidly into deploying the strategy and tactics of Data-Driven Marketing and Sales. Five of the most significant shifts coupled with burning questions that will be answered are: • The buyer is now in more control of the buy/sell equation and sellers are running hard to catch up. What is now our new and best go-to-market strategy? • Technology has invaded all aspects of marketing and sales, yet much of it is underutilized and/or not even deployed. What technology should we choose and how can we insure the marketing and sales people actually use it? • There are many new sources of B2B data in the market, but what data and/or lists are accurate, and can we trust and use them? • Traditional outbound marketing must now be balanced with inbound and social marketing, but what is the right mix and balance for our company? • Executives are demanding productive improvements and true result measurements for both marketing and sales. How do we achieve these improvements and more accurately measure results? John M. Coe President The Sales & Marketing Institute B2B DATA-DRIVEN MARKETING AND SALES Our Focus Day offers you an intimate setting where you will have an opportunity to discuss emerging trends in data driven marketing and sales. This is one of the biggest issues for marketing executives in the B2B space. This day gives you all the strategies and tools you require to benefit from big data and analytics as B2C companies are successfully doing. It is an ideal way to find out the key practical information and insights you need to know for success and staying relevant in a dynamic market. This will be a great opportunity to learn how to leverage the power of your biggest commodity, data. 09.30 Developing a Data Strategy and an Integrated Marketing and Sales Database This is the first and most critical step is in developing a data strategy customized to your market and business model. B2B companies are so varied that no single approach will work for all. This first session details the steps required to develop a customized and integrated marketing and sales database, for to paraphrase Mark Twain, “If you don’t know where you are going, you probably won’t get there.” This session gives you the tools to create a road map and guide posts for the first step in the Data-Driven Marketing and Sales journey. • Determine and audit all of the internal data sources to check for both accuracy and completeness • Segment all the key markets to determine the data elements required to define the segmentation criteria plus the data characteristics of the companies and contacts • Determine all the outside data sources and lists that align with the segmented markets and/or company criteria • Debate and decide on what data is needed vs. wanted in the database, as trying to gather too much data is a project and even a career killer • Define the methods required to keep the database updated and accurate • Evaluate the pros and cons of building the database internally or externally • Agree on data governance rules and individual’s access and change authority Donald Hinman SVP, Data Strategy Epsilon 10.30 Networking Refreshment Break Pre-Conference Focus daydAY oNe Note: Workshop day and Focus day will be happening concurrently Wednesday, November 13, 2013 @BigDataIQ #BDBF
  8. 8. WELCOMESPEAKERSTESTIMONIALS AGENDAAT AGLALNCE DAYONE FOCUSDAY DAYONE WORKSHOPDAYDAYTWODAYTHREESPONSORSREGISTRATION 8 register Today! www.BigDataBusinessForum.com • 1-800-882-8684 • enquiry@iqpc.com 11.00 It’s All About Leads - How to Increase Qualified Leads By 300% In B2B 80-90% of all marketing activities and budgets are devoted to demand generation or in simpler terms – leads! Historically, this has been the primary interface with the sales groups, and we all know that it has not gone well. So what can be done to not only improve the lead process, but make sales people fans of marketing? Typically, when a lead system needs improvement it’s one or more of the following steps and processes that require improvement and better data. Each step will be fully explored as to how it can and will improve the results. This session will demonstrate how you can increase lead to conversion rates by at least 10-20%, to increase market share and grow revenue margins. • First contact - how should it be treated and how much information (data) can be requested from the individual who is inquiring? • Lead qualification – aligning marketing and sales as to what constitutes a qualified lead • Developing a lead nurturing process - keeping unqualified leads engaged until such time they are qualified for sales hand-off James Obermayer Exec. Director The Sales Lead Management Association 12.00 Networking Lunch Break 1.00 New Sales Coverage Models From the beginning of time, sales staff has been solely responsible for converting leads and building relationships and sales with current customers. Sales executives have traditionally been seen as gatekeepers of customers, predominantly controlling and limiting marketer to customer communication. Those days are over with most B2B companies now being in the process of redesigning the sales coverage approach and models. In doing so, the marketing and sales database is at the centre of this revolution. This session will detail the best sales coverage models and data required to execute. Learn how you can benefit from significant improvement in sales productivity and customer relationships that even sales people will be enthusiastic about. Key topics covered: • The key issues facing sales people and their impact on revenue and margin • The CRM story and why sales people do not use this software to full advantage, and how to change that. • Defining the customer contact tree and how to gather the contact names and other data needed. • The options to design an improved sales coverage model that will produce at least a 10% increase in sales at the same or lower cost. • The steps necessary to insure data accuracy and completeness. For speaking opportunities, email enquiry@iqpc.com 2.00 Best-Practices Analytics, Testing, and Measurement for B2B Marketers Let’s face it…when it comes to data-driven marketing, most B2C companies have a big head- start as opposed to B2B companies! In fact, many B2B companies are a decade or two behind the most sophisticated B2C practitioners. But, the bad news does not end there… Data-driven marketing is much more difficult in B2B than in B2C because it is tougher to clean, organize and maintain B2B data. How do you counteract the highly-volatile contact information? It is tougher to analyze B2B data. For example, should you track the individual, the location, or the company? Or, all three? And, with sold-to/bill-to/ship-to contact information, who is the real decision maker? It is tougher to test and measure B2B sales and marketing efforts. For example, how do you counteract the small sample quantities and extreme variance in order sizes? This session provides an easy-to-understand overview of effective tools, techniques and strategies. Learn best practices in data-driven B2B marketing, including: • Statistics-based predictive modelling for enhanced allocation of sales and marketing resources. • Lifetime value analysis for more effective prospecting. • Testing and measurement that is geared to multi-channel B2B environments. • Insightful Key Indicators and Metrics (“KIMs” or “Dashboard”) reports. • Thought-provoking case studies. For example, how to create a Field Sales Early Warning/Intervention System from predictive models. Jim Wheaton Founder B2BMarketing.com 3.00 Afternoon Refreshment Break 3.30 B2B Big Data – The New Kid on The Block Quite a bit has been written and talked about recently on the topic of Big Data. While there is no question that Big Data is very useful in B2C, the jury is out as to how it applies to B2B. Some B2B companies are sure to gain value from diving into the new world of unstructured data and they are likely to be only large firms. At the end of this session, you will walk away with an understanding of Big Data and whether or not it applies to your company. Key Topics: • What actually is Big Data as there are numerous definitions in the market • How might it apply to your B2B firm • If so, what are the latest technologies and methods to use • What are the results from this analysis and how to integrate them into the marketing and sales database For speaking opportunities, email enquiry@iqpc.com 4.30 End of Focus Day 6.00 Opening Night Meet Up Carry on the conversation with the day’s speakers and attendees in our private networking area. Pre-Conference Focus day continued
  9. 9. WELCOMESPEAKERSTESTIMONIALS AGENDAAT AGLALNCE DAYONE FOCUSDAY DAYONE WORKSHOPDAYDAYTWODAYTHREESPONSORSREGISTRATION 9 register Today! www.BigDataBusinessForum.com • 1-800-882-8684 • enquiry@iqpc.com Pre-Conference Workshop daydAY oNe Note: Workshop day and Focus day will be happening concurrently Wednesday, November 13, 2013 09.00 Registration 10.00 WORKSHOP A: Big Data and Analytics Crash Course • Do you feel you need to get up to speed on the basics before you can fully embrace the main sessions during the 2nd Annual Big Data Business Forum? • Are in the early phases of your journey and want to ensure that you are headed in the right direction for your business? • Have you been disappointed with your organizations Big Data strategy so far and feel like a change in direction or even a turnaround plan? If any of the above applies to you, this intensive “back-to-basics” course in an absolute must before you attend the main event. Big Data goes beyond Volume, Velocity & Variety. It’s all about using a valuable and often readily available resource to meet key business objectives. The big questions for those in the early stages of a Big Data roll out or those wanting a turnaround strategy or a boost, are the “what, how, when and where?” The workshop agenda will focus on: • What exactly is Big Data? • Critical success factors for any Big Data and analytics implementation • Defining the project scope – storage, mining, processing and reporting • Recognizing the critical importance of the “customer” • People and organization structures • Systems/technology and applications • Cost-benefit analysis/ROI • Considering the role of benchmarking For speaking opportunities, email enquiry@iqpc.com 12.00 Networking Lunch Break 1.00 WORKSHOP B: Building a Big Data Platform IT executives often buy software from a vendor company because of its undeniable convenience. Other companies, however, are tailoring their own solutions and building in- house big data platforms and solutions. The Walt Disney Company is one such example having crafted a large custom platform out of Hadoop, NSQL databases and other open-source technologies. Some of the benefits that Disney enjoys from this includes huge cost savings and flexibility. • Selecting the right foundation for your platform • Enlisting outside technical support partners • Techniques for appealing user interfaces to encourage use Jerome Boulon Director, Big Data Riot Games 3.00 WORKSHOP C: Developing The Ability and Capability for High- Performance Data Processing The most widely used frameworks for Big Data processing are MapReduce, developed by Google, and its open source implementation from Yahoo, Hadoop. MapReduce is not suitable for real-time computation and open-source real-time alternatives to Hadoop are still immature. Other use models exist in which real-time information from highly dynamic sources is required, hence the introduction of complex event-processing (CEP) systems that operate not on static data but on continuous and streaming data. As data continues to increase exponentially in volume and variety, performance speeds become extremely strained resulting in longer waiting times for actionable data. This workshop will give you high level and practical strategies on Big Data processing, focusing on the following areas: • Hadoop vs. Complex event-processing (CEP) systems • Going beyond simple batch processing – what else is out there? • The convergence of big-data and low-latency processing Arek Kaczmarek Big Data Solutions Engineer Expedia, Inc 5.00 End of Workshop Day 6.00 Opening Night Meet Up Carry on the conversation with the day’s speakers and attendees in our private networking area. “ Big data is at the foundation of all of the megatrends that are happening today, from social to mobile to the cloud to gaming.” Chris Lynch, ex-Vertica CEO @BigDataIQ #BDBF
  10. 10. WELCOMESPEAKERSTESTIMONIALS AGENDAAT AGLALNCE DAYONE FOCUSDAY DAYONE WORKSHOPDAYDAYTWODAYTHREESPONSORSREGISTRATION 10 register Today! www.BigDataBusinessForum.com • 1-800-882-8684 • enquiry@iqpc.com Main Conference day onedAY TWo Thursday, November 14, 2013 07.30 Registration & Coffee 08.00 Chairperson’s Welcoming Address Sameer Chopra VP, Advanced Analytics Orbitz Worldwide 08.15 Big Data Big Brother & Your Brand We’ve all read the recent reports about federal government using big data to monitor and keep track of the public. This has brought the use of data analytics to the attention of the public at large. Fear, distrust and speculation alike exist about what companies are really doing with customer data. The use of data has been proven to have a direct correlation to brand quality and revenue. So how do you dispel fear, build consumer trust and confidence in such a discerning environment? Unpack these issues and give you the tools you need to face the challenges. 08.45 KEYNOTE ADDRESS: Monetizing In-House Big Data Solutions Companies like Sears Holdings are taking advantage of gaps within the big data analytics market and now provide a managed-services model to other large-scale traditional enterprises. End –user organizations that also want a slice of the billion dollar big data pie are seeing the potential of generating new revenue streams by commercializing their in- house solutions. It is not without risks however as with any business venture. Competing against the most innovative and established solutions providers is not something that can be taken lightly. Others argue that who better to create a solution for the business users than business users themselves? But what will it take to break into this market? Mike Olsen Co-Founder & Chief Strategic Officer Cloudera 09.15 The Data Driven Business Attributes Big Data continues to be a major topic of discussion, catalyzing attention among the C- Level executives and driving investments for enterprises. But there is one component that can put halt any initiative: THE ANALYTICS MATURITY OF YOUR BUSINESS. How prepared is your company to implement and use the available data, the high end modelling techniques and the data & analytics experts? From what I have learned and experienced, companies are still not adequately prepared and this will hurt the ability to compete in the market. This presentation will help business line executives and data professionals to understand the steps needed to create a data driven organization, by making the right decisions, while providing some real life examples on companies which did it successfully and some who failed miserably. Mario Faria Chief Data Officer & Big Data Technology Advisor Bill & Melinda Gates Foundation 10.00 Speed Networking Session Maximize Interaction Opportunities! Delegates will be able to discuss, on a one-on-one basis, big data and analytics issues and challenges with speakers and sponsors in this informal environment. Bring plenty of business cards to make the best use of this chance to get your ideas heard and your critical questions answered. (To sponsor this session, please email sponsorships@iqpc.com) “ I keep saying that the sexy job in the next 10 years will be statisticians, and I’m not kidding.” Hal Varian, Chief Economist at Google look out for the announcement of our special 2013 headline speaker! PrePare to be blown away! @BigDataIQ #BDBF
  11. 11. WELCOMESPEAKERSTESTIMONIALS AGENDAAT AGLALNCE DAYONE FOCUSDAY DAYONE WORKSHOPDAYDAYTWODAYTHREESPONSORSREGISTRATION 11 register Today! www.BigDataBusinessForum.com • 1-800-882-8684 • enquiry@iqpc.com 11.00 KEYNOTE ADDRESS: Aligning Business and IT on The Big Data Journey A big challenge to the success of Big Data is creating and alignment between the business and IT stakeholders. Business-IT partnership is one of the most critical aspects to successful Big Data implementation that is aligned with business objectives. Yet we continue to see a disconnect between these two business functions. The business wants real-time insights and data; IT seems to act only as a barrier and gatekeeper to data. This presentation will give you the strategies you need to close this gap for good! Sam Hamilton VP, Data Technology Paypal 11.30 CASE STUDY: Leveraging Big Data and Analytics Using Multiple Databases to Drive the Highest Quality of Healthcare Delivery UHC has developed a Bundles of Care tool which combines patient hospital based claims data from the Clinical Data Base (CDB) with physician claims data from the Faculty Practice Solutions Center (FPSC) to look at delivery of care. The five focus areas include knee replacement, hip replacement, aortic valve replacement, CABG, and kidney transplant. This presentation will focus on how the tool was developed and the challenges in integrating data from multiple databases. David Levine will share some of the challenges of handling encounters not fully captured by the databases and the future direction of leveraging Big data and analytics. Learn how Big Data and analytics leveraged by UHC is aiding to identify areas that will have the greatest impact on reducing cost, reducing unnecessary variation, improving quality for the continuum of healthcare delivered partially by Academic Medical Centers to provide the best patient experience and outcomes. David Levine Vice President Informatics/ Medical Director University HealthSystem Consortium (UHC) 12.00 Networking Luncheon Luncheon Roundtable Discussions 30-minute casual, small group dialogues designed to explore topics in a more interactive setting. They are designed for peer-to-peer mentoring and provide you with an opportunity to interact with the day’s speakers and session leaders. Topics will be chosen based on attendee suggestions and sign-up will be onsite. Companies interested in sponsoring a round table, please contact enquiry@iqpc.com Staffing Big Data Teams – Core Competencies Required to Drive a Successful Big Data Strategy According to a report by McKinsey & Co., the U.S. could face a shortage by 2018 of 140,000 to 190,000 people with "deep analytical talent" and of 1.5 million people capable of analyzing data in ways that enable business decisions. Companies are already being faced by the challenge of this shortage in suitable analytics personnel. This session discusses: • Core competencies of analytics staff • Strategies for building a Big Data team from within • Outsourcing vs. Upskilling Chris Taylor Global Executive Coordinator, Global Data Team Whole Foods Market When The Big Data Strategy Fails – Turning Failure Into Success • Understanding the risks of poor Big Data and analytics implementation • Key reasons why Big Data initiatives fail – the early red flags that are often ignored • Going back to the drawing board – shifting focus from technology to business objectives • Getting the right people investments to extract the value from Big Data Tony Flanery Rye Director, Global Analytics Expedia CONCURRENT TRACK SESSIONS BEGIN Track One – Big Data C-Suite Executives Track Two - Analysts Main Conference day one continued
  12. 12. WELCOMESPEAKERSTESTIMONIALS AGENDAAT AGLALNCE DAYONE FOCUSDAY DAYONE WORKSHOPDAYDAYTWODAYTHREESPONSORSREGISTRATION 12 register Today! www.BigDataBusinessForum.com • 1-800-882-8684 • enquiry@iqpc.com Main Conference day one continued 1.00 Articulating The Value – Selling Big Data to Internal Stakeholders Executives looking to procure technologies and back-end systems for Big Data and Analytics are being asked to demonstrate the value- add and show the Return on Investment (ROI). In spite of all the reported benefits, this is still a tough aspect to measure. This session gives you the tools and strategies to better communicate the immediate and long term return on investment on your culture, your processes and your bottom line that come with a Big Data and Analytics investment. Steve Raymond VP, Multimedia Analytics USA Today Sports Media Group 1.30 Big Data in the Life Sciences – The Good, Bad, and the Ugly Why do some investments in big data yield a treasure trove of incredible insights – whereas other investments yield only a big bill? Learn about the variety of big data challenges facing the life sciences industry across dimensions of scale, diversity, complexity, and mining. In the pharmaceutical industry, these challenges occur at all phases of the pipeline. Specific cases in discovery, personalized medicine, and R&D search will be covered in the presentation. Examples of effective deployment – and perhaps more importantly – big data pitfalls and traps will be a fun part of the discussion! Finally, we’ll explore one of the most important elements for success in any Big Data strategy: starting with the right question to drive your big data solution and ensure delivery of value and insight. What is New: Going beyond examples of scale – the larger challenges of data diversity and complexity will also be covered and brought to life with real-world examples. Success factors – and failure modes – that will make or break your big data investment will be covered. John Reynders Chief Information Officer Moderna Therapeutics 2.00 Networking Afternoon Refreshments Advances in Predictive Analytics The ability to make sense of data, to translate emerging information into new knowledge, policies, decisions, and ultimately, economic success, is foundational to US science and energy missions as well as any area of business. While technological advances have led to an exponential growth in the volume, rate, and heterogeneity of the data available, we must match these advances with attention to the underlying computing challenges in timely knowledge discovery. Our focus is hereby evermore directed towards new solutions for the continuous synthesis of knowledge (always on analysis), the generation of candidate explanations for emerging phenomena in our large streaming data volumes (analysis in motion) and in distributed environments (analytics at the edge). This talk will present a number of new approaches developed for the most demanding data challenges in the science and national security domains that could have equal applicability in the business world. Kerstin Kleese van Dam Associate Division Director Pacific Northwest National Laboratory (PNNL) CASE STUDY – Large Data Predictive Analytics on a Smart Grid Natasha Balac, Ph.D. Director, Predictive Analytics Center of Excellence San Diego Supercomputer Center University of California San Diego CONCURRENT TRACK SESSIONS CONTINUE Track One – Big Data C-Suite Executives Track Two - Analysts “ Listening to the data is important… but so is experience and intuition. After all, what is intuition at its best but large amounts of data of all kinds filtered through a human brain rather than a math model?” Steve Lohr, Reporter, Technology, Business and Economics, New York Times “ Data never sleeps. Every minute of the day Apple receives around 47,000 App downloads, Brands and Organizations receive 34,722 Likes, 571 new websites are created, Facebook users share 684,478 pieces of content, Google receives over 2,00,000 search queries, Twitter users send over 1,00,000 tweets, Consumers spend $2,72,000 on web shopping” smallbusiness.yahoo.com
  13. 13. WELCOMESPEAKERSTESTIMONIALS AGENDAAT AGLALNCE DAYONE FOCUSDAY DAYONE WORKSHOPDAYDAYTWODAYTHREESPONSORSREGISTRATION 13 register Today! www.BigDataBusinessForum.com • 1-800-882-8684 • enquiry@iqpc.com Main Conference day one continued 2.30 CASE STUDY: Putting Insights Into Action - Leveraging Information to Drive Efficiency in Business Operations This session showcases a real life example of how the insights gained from Big Data analytics helped an organization make decisions based on real-time information. Hear how the insights were validated and the processes and protocols that were followed to action the insights effectively. Christine Smiley Director of Consumer Insights Michaels Stores Inc. 3.00 CASE STUDY: Building Analytics Community of Practice at Wells Fargo Dana Zuber Enterprise Data & Analytics Group Wells Fargo Bank 3.30 CASE STUDY: Big Data Modeling - Hierarchical Media Mix Model (HMMM) Using Big Data to optimize marketing investment along a consumer’s path to purchase, by understanding each step in the journey and how each marketing channel delivers content in the right context to influence purchase behavior. Learn how we fused cookie- level data alongside traditional marketing investment to create the perfect marketing dataset to model our consumer’s path and relative consumption of our advertising and impact that had on brick and mortar car sales. Using of Big Data warehouse we were able to create a structured dataset to build statistical models to define correlations between advertising stimuli and actual vehicle purchase behavior. We brought a new wave of innovation and thinking to Media Mix modeling by leveraging Big Data, Big Systems and paying close attention to the consumer journey from ad-exposure all the way to a dealership sale. The results will demonstrate the impact Hierarchical Media Mix Model (HMMM) delivers in marketing efficiency and driving dealer sales. Michael Kaushansky EVP, Chief Analytics Officer Havas Media Exploring Data Privacy and Compliance Requirements Big Data offers a vast amount of benefits, but this practice is not without its fair share of risks. Some companies have discovered the hard way that if they are not careful, it is possible to expose private information through big data analysis. Companies need to balance the need to analyze results with best practices for security and governance. This session will give essential strategies for ensuring data privacy & security and will also highlight key regulations that will impact you. • Ensuring compliance to data security requirements – matching internal policy and requirements with external service providers’ measures • Developing a security breach notification strategy for quick reaction to security incidents • Keeping control of your data – how to encourage vendor transparency Alison Shaffer Director Data Strategy Dell PANEL DISCUSSION: Traditional Analytics – Phase Out vs. Integration MapReduce and procedural analytics at scale have taken-off in the last 2 years. This has thrown into question the future of the more traditional analytics (SQL). Organizations are asking whether they should cut their losses and completely eliminate traditional analytics, or integrate the old with the new. In this group discussion, hear some of the thoughts and ideas of leading analytics executives and they map out the future of traditional analytics. CONCURRENT TRACK SESSIONS CONTINUE Track One – Big Data C-Suite Executives Track Two - Analysts
  14. 14. WELCOMESPEAKERSTESTIMONIALS AGENDAAT AGLALNCE DAYONE FOCUSDAY DAYONE WORKSHOPDAYDAYTWODAYTHREESPONSORSREGISTRATION 14 register Today! www.BigDataBusinessForum.com • 1-800-882-8684 • enquiry@iqpc.com 4.15 CLOSING KEYNOTE: Expert Presentation: The Next 5 Years - Big Data Trends And Predictions The excitement and intrigue around Big Data continues to grow, however, there are a few who believe that the Big Data bubble will blow over the next few years while other’s foresee it being establishing as an integral part of any businesses practices. There is a lot of speculation regarding the future of this field. Avoid the speculation and get validated facts, figures and forecasts from real industry leaders and experts. Brian Hopkins Principal Analyst, Enterprise Architecture Forrester Research Main Conference day one continued Big data Hackathon: visualize, Analyze, Create Main Conference Day One & Two – Thursday & Friday, November 14 & 15, 2013 Join us for our very exciting two day coding fest open to all designers, engineers, architects and developers focused on building apps, mashups and APIs! Data heads and technologists will attend as teams of five or individuals can adopt a team onsite. Teams will be presented with datasets hosted on a specified platform. Teams will learn, collaborate and create through a series of challenges, presentations, and activities. The Big Data Hackathon is run in conjunction with PeerIndex UK. To register your team, email zandile.mnguni@iqpc.com A Big data Business Forum First! “ An idea not coupled with action will never get any bigger than the brain cell it occupied.” Arnold Glasow, American Businessman
  15. 15. WELCOMESPEAKERSTESTIMONIALS AGENDAAT AGLALNCE DAYONE FOCUSDAY DAYONE WORKSHOPDAYDAYTWODAYTHREESPONSORSREGISTRATION CONCURRENT TRACK SESSIONS BEGIN Track One – Big Data C-Suite Executives Track Two - Analysts 15 register Today! www.BigDataBusinessForum.com • 1-800-882-8684 • enquiry@iqpc.com Main Conference day TwodAY THree Friday, November 15, 2013 07.30 Registration & Coffee 7.30 - C-Suite Breakfast Briefings 8.15 (By invite only. Please contact zandile.mnguni@iqpc.com for more information) 08.00 Chairperson’s Welcoming Address 08.15 KEYNOTE ADDRESS: Cutting Through the Hype – What Big Data Cannot Help You Accomplish Contrary to popular belief - big data is not a magic bullet. Like many opportunities, it comes with a variety of factors that could also lead to failure. Some organizations are under the fallacy that Big Data will guarantee them the best decisions, the biggest market share, excellent customer experience and surety that their businesses will multiply profit margins. This is in fact not the case and companies who have this misconception are headed for disappointment. This keynote will unpack business aspects and outcomes that Big Data may not be able to help you achieve. You won’t want to miss this reality check! Scott Nicholson Chief Data Scientist Accretive Health 08.45 KEYNOTE ADDRESS: Smart Data – The Next Level of Value? In recent months, there has been discussion that it may be time to move past Big Data and progress to the newer concept of “Smart Data” for smarter business decisions. But what is Smart Data and how is it different from Big Data? This dialogue suggests that in order to be smart some of the attributes that data should encompass includes being accurate, actionable, and agile. In this keynote address, hear more about this emerging concept and assess your readiness to progress from bid to smart. 09.15 EMERGING TECHNOLOGY INNOVATORS PANEL – Four Companies You Should Take Notice Of Hear short stories from up and coming big data and analytics thought leaders that are making waves in this space. Facilitated by: Jim Smith General Partner Mohr Davidow 10.15 Networking Refreshment Break 10.45 The Big Questions That Will Unlock the Power of Your Big Data And Analytics Outcomes Most of organizations are now very familiar with the concept of Big Data and the ground breaking capabilities that it offers. However, to the get the ultimate results from Big Data, it is essential that we ask the right questions, the “Big” questions. What insight are we trying to get? How will we action them? How do we validate the intelligence? How do we extract the value?” This unique keynote presentation will dissect some key outcomes and questions we should be asking to maximize Big Data results. Jean-Paul Isson Global VP Predictive Analytics & BI Monster Worldwide Overcoming the Frustrations of Database Management Business executives want the ability to make decisions based on real-time, accurate data for business analysis and reporting purposes. However, as big data gets bigger it is getting harder for IT managers to manage, deliver and maintain high databases performance. In this session we provide you with the tools to turn frustrations into successes. • The challenges of the parallel database system • Cost effective database management options • Web-scale data management and analysis • Architectures that best support the load balancing and failure-handling needs of scalable data management Raghu Nambiar Distinguished Engineer Cisco Systems @BigDataIQ #BDBF
  16. 16. WELCOMESPEAKERSTESTIMONIALS AGENDAAT AGLALNCE DAYONE FOCUSDAY DAYONE WORKSHOPDAYDAYTWODAYTHREESPONSORSREGISTRATION CONCURRENT TRACK SESSIONS CONTINUE Track One – Big Data C-Suite Executives Track Two - Analysts 16 register Today! www.BigDataBusinessForum.com • 1-800-882-8684 • enquiry@iqpc.com Main Conference day Two continued 11.15 CASE STUDY: Big Data Strategies for Companies with Small Data Budgets Learn how one rising company navigates through the ocean of Big Data to identify, extract, and utilize meaningful information on a limited budget, with limited technological resources at its disposal. Its winning strategy has resulted in this company experiencing revenue growth of + 80% over the last 26 months. Joel Warady Chief Sales & Marketing Officer Enjoy Life Foods 12.00 Networking Luncheon Luncheon Roundtable Discussions 30-minute casual, small group dialogues designed to explore topics in a more interactive setting. They are designed for peer-to-peer mentoring and provide you with an opportunity to interact with the day’s speakers and session leaders. Topics will be chosen based on attendee suggestions and sign-up will be onsite. Companies interested in sponsoring a round table, please contact enquiry@iqpc.com 1.00 CASE STUDY: A Different View of Supply Chain Within a Service Industry - Kelly Services Using Analytics to Enhance the Talent Supply Chain The staffing service industry has recognized the importance of supply chain management and the ensuing explosion of managed service providers. Kelly Services is implementing big data and analytics to clearly identify and articulate where and what talent is needed by customers and the appropriate skill match to successfully place that talent from multiple supply sources. This presentation showcases how Kelly is using predictive analysis from the internal demand data as well as external labor market and current economic trends to drive pipelining activities and search out the talent that will be needed in the future. Find out how utilization of demographic as well as psychographic information has helped Kelly to drive efficiency by creating the ability to better understand who that critical talent is, and how they want to work. Brian Schmucker Director – Analytics, Sales Process Improvement Kelly Services 1.30 Online Attribution Modeling Shira Guil Witelson Director Analytics Modeling J.Crew CASE STUDY: Building Eight Core Elements of a World Class Consumer Data & Analytics Capability At Nokia’s Location & Commerce Business Aspire an organization to become a data-driven company where business decisions are made based on sound consumer data and insights. Build world-class Consumer data and analytics capability that drives more personalized and higher-value consumer experiences and helps capture emerging opportunities. Establish a common ground and governance for Nokia's CD&A activities to ensure effective coordination and communication across a global organization. Pavandeep Kalra Head of Product Management and Strategy Nokia Quality Management - Ensuring Validity of Data High validity is an important component of Big Data. The accuracy of insights is dependent on the quality of the data undergoing analysis. The greatest impact of Big Data is on data quality. While data quality has traditionally been measured in relation to its intended use, for Big Data projects, data quality may have to be assessed beyond its intended use and address how data can be repurposed. To do so, data quality attributes must be clearly defined, measured, recorded, and made available to end users. Hear how leaders in this space are doing it right! Kira Chuchom Data Governance, Data Management Organization Microsoft CASE STUDY: Big Data Analytics in P&C Insurance - Fraud Management Analytics, and Catastrophe Management Analytics Ravi Prasad Head, Analytics, Strategy and Innovation Liberty Mutual
  17. 17. WELCOMESPEAKERSTESTIMONIALS AGENDAAT AGLALNCE DAYONE FOCUSDAY DAYONE WORKSHOPDAYDAYTWODAYTHREESPONSORSREGISTRATION 17 register Today! www.BigDataBusinessForum.com • 1-800-882-8684 • enquiry@iqpc.com 3.30 Hackathon Presentations & Winner Announced: Data geeks from the Hackathon track will present their team results and share some of the tools they created and solutions they discovered. Delegates will be asked to score each team according to specified criteria. Be the first to hear about their fresh innovative concepts, ideas and tools! 4.45 Science of Influence - How we measure influence online Mischa Tuffield Chief Technology Officer PeerIndex 5.30 End of Conference Day Two Main Conference day Two continued CONCURRENT TRACK SESSIONS CONTINUE Track One – Big Data C-Suite Executives Track Two - Analysts 2.00 Know Your Audience and the Story You Want to Tell: Making the Most of Your Big Data Initiatives Conventional wisdom says that in order to make informed decisions within any functional area, you need to track and amass the data associated with business performance. But this data is meaningless unless it can be converted into the insight and communication that it's intended audience needs, wants and expects. In this talk, we will outline how our customers are using artificial intelligence to transform data into insightful stories that are indistinguishable from those written by people. These automatically generated evidence-based reports are both insightful and action-oriented, enabling any business person to quickly understand what's happening and make informed decisions. This presentation will showcase how our customers can generate a wide variety of content (long form reports, executive summaries, customer communications, or even tweets) from any data repository - on demand - that meet the goals and communication needs of different stakeholders. And, do so without any involvement from IT and without having to pour through and recalibrate a multitude of spreadsheets, graphs and charts. Kris Hammond Chief Technology Officer Narrative Science 2.30 Networking Refreshment Break 3.00 Determining Where to Place Your Technology Investment for Big Data and Analytics Big Data solutions have exploded in recent years. We have seen an explosion of start-ups, database and business intelligence vendors offering solutions to this emerging industry. Wikibon forecasts that the Big Data market will grow at an astounding CAGR of 58% between now and 2017, hitting the $50 billion within five years. For those fearing that this industry will die with the hype, these figures show that couldn't farther from the truth. So how do you decide which services and products to procure in such a congested market? Our panelists will highlight key factors you need to consider to make the most beneficial choice for your organization. For speaking opportunities, email enquiry@iqpc.com The Real Risks of Hadoop - What the IT Department Needs to Consider Around 80% of captured data is unstructured and must be formatted using a batch- processing platforms such as Hadoop in order to be minable for business critical insights. But how secure is this data? It is very difficult to build a security solution that can provide data breach protection, regulatory compliance, yet still allow the powerful analysis and data insight promised by Big Data environments. This presentation will guide you on the actionable strategies for mitigating the risks. • Exploring the use of cell level security as an cost saving solution • How secure are your access controls? • Combating data theft and data loss in a Big data Environment by implementing a Data Usage Control function • Identifying and closing security knowledge gaps in the IT and Information Systems department • Applying granular protection at the field level Rahul Todkar Head Of Marketing Analytics Intuit, Inc. wHy not brInG yoUr teaM anD SaVe UP to 30% See page 19 details or email enquiry@iqpc.com today!
  18. 18. About The Sponsors WELCOMESPEAKERSTESTIMONIALS AGENDAAT AGLALNCE DAYONE FOCUSDAY DAYONE WORKSHOPDAYDAYTWODAYTHREESPONSORSREGISTRATION 18 d Cloudera Website: www.cloudera.com Cloudera pioneered the business case for Hadoop with CDH, the world’s most comprehensive, tested and widely deployed distribution of Hadoop. Its Platform for Big Data, Cloudera Enterprise, empowers enterprises to Ask Bigger Questions™ and gain rich, actionable insights from all their data to derive real business value and competitive advantage. As the top contributor to the Apache open source community and leading educator of data professionals, with tens of thousands of nodes under management and hundreds of customers across diverse markets, Cloudera is the category leader that sets the standard for Hadoop in the enterprise. Narrative Science Website: www.narrativescience.com Narrative Science transforms data into meaningful, relevant stories and insight. We enable our customers to uncover the insight hidden in their data and create new content at an unprecedented scale. Our patented technology platform, Quill™, automatically analyzes data and produces narratives that are contextually relevant, actionable and tailored to any audience. Content can be produced in many formats, including business reports, articles, summaries, visualizations, headlines and Tweets, allowing companies to improve decision-making, create new products and optimize customer interactions. Our solutions span multiple industries, including financial services, marketing and advertising services, research and information services, hospitality, retail, education, and media and publishing. TIBCO Software, Spotfire Website: www.spotfire.tibco.com Spotfire empowers those with business knowledge to interactively query, visualize, aggregate, filter, and drill into datasets of virtually any size. This enables business users to ask and answer their own questions without dependence on IT. Is your organization involved in analytics, data management and predictive modeling? Become an official media partner today to expand your reach and offer your members a first class conference experience. Become a Media Partner and: • Utilize this unique opportunity to promote your organization by branding your organization/publication in front of the most senior level audience at an event that the industry believes in • Position your organization/publication as a thought leader amongst the most influential members of your community • Achieve wider exposure to national and international organizations and gain face-to-face time with business executives from across the globe • Acquire exclusive subject matter and carry out interviews with market leaders for invaluable editorial and feature content Email Marketing Manager, Stephanie Gonzalez at stephanie.gonzalez@iqpc.com for more details! Thank You To our Media Partners register Today! www.BigDataBusinessForum.com • 1-800-882-8684 • enquiry@iqpc.com Are you a solution provider in the space? Find how you can Sponsor/Exhibit at www.BigDataBusinessForum.com/Opportunities.aspx Big data Business Forum resource Center! Powered By Join Big data IQ’s Linkedin Group Introduce yourself, share ideas, and network prior to the event! Join The Conversation on Twitter Follow @BigdataIQ • Look for #BdBF Join our community to download sneak-peak speaker podcasts, interviews, and much more! Big Data IQ www.bigdatabusinessiq.com The Big Data IQ is where executives leading the charge in becoming a proactive data driven organization go for actionable strategies, training, networking, and professional development. The industry’s most respected community of expert’s help you debunk the hype, demystify the complexity and define Big Data in the context of your industry and your role. It is the only cross-industry, cross- functional, multi-media community platform for business leaders responsible for collecting, managing, and analyzing vast amounts of data to make faster and better business decisions. Data Mining, Statistics, Big Data, and Data Visualization Group Calling all Media!
  19. 19. WELCOMESPEAKERSTESTIMONIALS AGENDAAT AGLALNCE DAYONE FOCUSDAY DAYONE WORKSHOPDAYDAYTWODAYTHREESPONSORSREGISTRATION 19 Pricing & registration 5 easy Ways to register Team discounts Loyalty Program 1. Visit www.BigDataBusinessForum.com 2. Call 1-800-882-8684 3. Email enquiry@iqpc.com 4. Fax to 646-378-6025 5. Mail this page to: IQPC, 535 Fifth Avenue, 8th Floor, NY, NY 10017 With access to so many experts, why not bring the entire team? By splitting up among different sessions you will maximize the value of your company’s return on investment. It’s a great opportunity for team building, motivating and learning together. Group discounts are as follows: 3-5 people: 20% More than 5: 30% Did you attended in 2012? We want you back! Register at any time for this year’s event and receive 30% off lowest pricing available. Registration will only be processed with once your past attendance has been verified. register Today! www.BigDataBusinessForum.com • 1-800-882-8684 • enquiry@iqpc.com YES! Please Register Me For: K Conference Only K Conference & Workshops K Conference + Focus Day K Focus Day Only K Workshop(s) K A K B K C Name ____________________________________________________________________________________________________ Job Title __________________________________________________________________________________________________ Organization_______________________________________________ Approving Manager______________________________ Address ________________________________________________________________________________________________ City____________________________________________________________________ State___________ Zip_______________ Phone_______________________________ E-mail_______________________________________________________________ K Please keep me informed via email about this and other related events. K Check enclosed for $_________ (Payable to IQPC) Charge my K AmEx K Visa K MasterCard K Discover Card #________________________________________________________ Exp. Date_____/_____ CVM Code_____________ K I cannot attend, but please keep me informed of all future events. (Email this form to info@iqpc.com or fax to 646-378-6025) * Workshops include A, B & C 21671.002/SG End User Pricing: Register & Pay Register & Pay Register & Pay Standard Price by August 9, 2013 by September 20, 2013 by October 25, 2013 Conference + 3 Workshops 2199 2399 2599 2799 Conference + Focus Day 1499 1699 1899 2099 Conference Only 999 1199 1399 1599 Workshops 549 / workshop* Focus Day 699 Solution Provider Pricing: Register & Pay Register & Pay Register & Pay Standard Price by August 9, 2013 by September 20, 2013 by October 25, 2013 Conference + 3 Workshops 3199 3399 3599 3799 Conference + Focus Day 2499 2699 2899 3099 Conference Only 1999 2199 2399 2599 Workshops 549 / workshop* Focus Day 699 Please note multiple discounts cannot be combined. A $99 processing charge will be assessed to all registrations not accompanied by credit card payment at the time of registration. MAKE CHECKS PAYABLE IN U.S. DOLLARS TO: IQPC * CT residents or people employed in the state of CT must add 6.35% sales tax. Team Discounts: For information on team discounts, please contact IQPC Customer Service at 1-800-882-8684. Only one discount may be applied per registrant. Special Discounts Available: A limited number of discounts are available for the non- profit sector, government organizations and academia. For more information, please contact customer service at 1-800-882-8684. Details for making payment via EFT or wire transfer: JPMorgan Chase - Penton Learning Systems LLC dba IQPC: 937332641 | ABA/Routing #: 021000021 | Reference: 21671.002 Payment Policy: Payment is due in full at the time of registration and includes lunches and refreshment. Your registration will not be confirmed until payment is received and may be subject to cancellation. For IQPC’s Cancellation, Postponement and Substitution Policy, please visit www.iqpc.com/cancellation Special Dietary Needs: If you have a dietary restriction, please contact Customer Service at 1-800-882-8684 to discuss your specific needs. ©2013 IQPC. All Rights Reserved. The format, design, content and arrangement of this brochure constitute a trademark of IQPC. Unauthorized reproduction will be actionable under the Lanham Act and common law principles. register online with Code BdBF13_WeB for an extra $100 off!

×