Key concepts of scm and marketing
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Key concepts of scm and marketing

Key concepts of scm and marketing

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Key concepts of scm and marketing Presentation Transcript

  • 1. By Ravi Bhal CONCEPTS OF SUPPLY CHAIN & MARKETING
  • 2. Continuous Improvement or Kaizen  Kaizen is the long-term strategy to establish incremental changes in process to improve quality and effectiveness of chain.
  • 3. Customer Satisfaction  Customer satisfaction is one of the essential indicators to measure company performance due to its association between behavior and economic consequences  Satisfaction is an overall psychological state that directs the relationship between the customer and company product or service.
  • 4. Measurement of Satisfaction  The National Business Research Institute (NBRI) recommended following factors that one could use in measuring customer satisfaction  Excellence of service  Promptness of service  Pricing  Complaints or problems  Faith in your employees  Relationship with contacts  Positioning in clients’ minds
  • 5. Lean Theory  Lean idea derives from the automobile company; Toyota and now it become internationally recognized.  Lean approach is fit for the companies which focus on cost reduction while enhancing performance by efficient material and information course along the supply chain (McCullen&Towill, 2001).
  • 6. Fundamentals of Lean Lean Philosophy  Elimination of Waste, Continuous Improvement, Simplicity Lean Manufacturing Strategies  Optimize Inventory, Streamline Manufacturing Processes Lean Enablers  Lean Planning and Execution, Consignment Inventory, Vendor-Manage Inventory, 100% Partner Connectivity, Warehousing
  • 7. Customer Relationship Management  To succeed in the competitive environment, company needs to align their product and services that not only satisfy customer need but also compete efficiently by building strong relationship with the customer.
  • 8. Thank You !