Social Media - examples of what works and why

Social media marketing What works, what doesn't and why
March 2010

Quick intro
Yahoo! EU marketing operations manager
London Business School MBA
Business Development
Communications consulting
Web development and design
McMaster University - Human factors
Linkedin/in/farhanlalji
Facebook.com/farhanlalji
Twitter.com/farhanlalji
03/24/10 Yahoo! Presentation, Confidential

The most important word of them all
People

What matters
Trust
Transparency
Tools
Benefits
Money

To be trusted is a greater compliment than to be loved.
– George Macdonald
Yahoo! Presentation, Confidential

What matters
Trust
Truth
Benefits
Relationships
Fit
Money
Yesterday

03/24/10 Yahoo! Presentation, Confidential Always

Today and tomorrow

Trust
People trust brands less
People will always trust people
Trusting people you know is easier than trusting people you don’t
Trusting people other people know is also easier than trusting people you don’t
Build trust by participating

One man's transparency is another's humiliation.
– Gerry Adams

03/24/10 Yahoo! Presentation, Confidential What’s the skiing like?

Transperancy
People want the truth
If you don’t tell the truth, someone else will
Share insights and go beyond the detail
Don’t be afraid to share some personal moments

How many times do I have to tell you, the right tool for the right job!
- Scotty from Star Trek

Know your target audience and where they are Yahoo! Presentation, Confidential

Use the right tool for the job
Twitter
Search.twitter.com
Look up locations
PR agencies / Newspapers
Facebook
Search
groups
Ads
Locations
Linkedin
People
Recommendations
Flickr
Photographs
Comment
Groups
Delicious
Share content
Allow users to share your content
Blogging (blogger/Wordpress etc)
When you want to influence
Comment on other people’s blogs
Build a profile

Tools
Who do you want to attract?
What assets do you have?
There’s a lot out there
Take it one step at a time (but try different things)
Use the right tool for the job!

The value of a man should be seen in what he gives and not in what he is able to receive.
- Albert Einstein

Benefits, think win win

Give stuff, make people happy
finance.yahoo.com
Yahoo! Presentation, Confidential Source: comScore Media Metrix, Sep 2006 One happy Farhan

Benefits
People know what’s valuable, so give things that are valuable
Things that are valuable are more likely to be shared
Don’t think short term at the expense of long term

Money often costs too much.
- Ralph Waldo Emerson

Money
Invest to make return
Think about packages, offering something of value to work with other things at a price
Use the power of social media for good (making money can be good)

What matters
Trust - Build trust by participating
Transparency – Tell the truth and be personal
Tools – Use the right tool for the job
Benefits - think win/win
Money – can be made, but investment is needed

Difficult to see. Always in motion is the future.
– Yoda
Yahoo! Presentation, Confidential Questions?

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Social Media - examples of what works and why

by Farhan Lalji on Mar 23, 2010

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Social Media - examples of what works and why — Presentation Transcript