Ppt on dominos


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  • lettuce could only be grown during the winter months but with McDonald's expertise in the area of agriculture provided assistance in the selection of high quality seeds, exposed the farms to advanced drip-irrigation technology, and helped develop a refrigerated transportation system allowing a small agri-business in Maharashtra to provide fresh, high-quality lettuce to McDonald's urban restaurant locations . pre-cooling room to remove field heat, a large cold room and a refrigerated van for transportation where the temperature and the relative humidity of the crop is maintained between 1º C and 4º C and 95% respectively. Vegetables are moved into the pre-cooling room within half an hour of harvesting. The pre-cooling room ensures rapid vacuum cooling to 2º C within 90 minutes
  • Capability to produce frozen foods at temperature as low as -35 Degree Cel. to retain total freshness. Hi-tech refrigeration plants is to ensure that the frozen food retains it freshness for a long time and the 'cold chain' is maintained. keeping cultural sensitivities in mind, both processing lines are absolutely segregated and utmost care is taken to ensure that the vegetable products do not mix with the non-vegetarian products.
  • Three Pillars of the Plan to Win Brand direction Freedom within a framework Measurable milestones More customers More often More brand loyalty More profitable best ingredients, strict standards, and proven preparation procedures value is defined as the total experience you receive for what you pay, and at McDonald’s, the total experience includes great food, friendly folks, a clean environment, as well as quick and accurate service.
  • 15 bulk cooling centres , is equipped with modern measuring and testing equipment , nearer to farmers farms, chilled immediately to two degrees Celsius to stop bacterial growth and preserve freshness. From this point onwards, until just before the burger is actually served in a McDonald’s restaurant hundreds of kilometers away, the temperature is never allowed to increase, . When the refrigerated milk arrives at the Dynamix plant at Baramati, the milk in every single tanker is thoroughly tested and rejected if found sub-standard, adulterated or contaminated. The sophisticated testing lab can check fat content with an accuracy of 0.1 per cent.
  • Cold chain refers vto the procurement warehousing transportation and retailing under controlled temp.
  • Commissary processed the wheat and prepared the pizza dough. The pizza dough and other items prepared in commissaries were then sent to the retail outlets again in refrigerated trucks. The temperature inside the truck was fixed based on the distance between the retail outlets and the commissaries. This was to set the dough at a particular level when it reached the outlets. The retail outlets had to use up the processed dough within three days of delivery. If they failed to do so for some reason the entire quantity was discarded.
  • Setting up of the Cold Chain has also enabled it to cut down on operational wastage
  • Ppt on dominos

    1. 2. HISTORY <ul><li>Founded in 1960 by Tom Monaghan. </li></ul><ul><li>Second-largest Pizza chain in the United States. </li></ul><ul><li>about 8,500 corporate and franchised stores in 55 countries. </li></ul><ul><li>Domino's Pizza outlet in India opened in 1996. </li></ul><ul><li>Close to 274 outlets in 55 cities of India. </li></ul><ul><li>70 percent of its revenue comes from home delivery service & around 30 percent is over-the-counter sales. </li></ul>
    2. 3. MARKET STRATEGIS <ul><li>3.1Vision </li></ul><ul><li>Dominos Pizza vision is to be exceptional people on a mission to be the best pizza delivery company in the world. </li></ul><ul><li>,3Objectives </li></ul><ul><li>Introduce value add meal concept </li></ul><ul><li>Have a toll free number to call on deliveries </li></ul><ul><li>GOAL </li></ul><ul><li>Customer for life </li></ul><ul><li>Increse no customer </li></ul>
    3. 4. Branded Pizza Market Share
    5. 6. STRATEGIC ANALYSIS (DSTP) <ul><li>DIFFERENTIATION </li></ul><ul><li>SEGMENTATION </li></ul><ul><li>TARGETING </li></ul><ul><li>POSITIONING </li></ul>
    6. 7. <ul><li>Geographic </li></ul><ul><li>Region – dominos outlets in different countries is a way of segmenting their market </li></ul><ul><li>according to region and finding out potential markets. </li></ul><ul><li>City – they also segment the cities as class i, class ii, metros, small towns. </li></ul><ul><li>Demographic </li></ul><ul><li>age – under 13years, 13 to 21 years21 to 35 years, 35 to 50 years, 50+ years. </li></ul><ul><li>family income – lower middle class, middle class, upper middle class, high class </li></ul>SEGMENTATION
    7. 8. TARGETING <ul><li>Dominos pizzashave target the families who like to go out for dinner once in a week. </li></ul><ul><li>They also target teenagers of school. </li></ul><ul><li>Spending habits of college freshmen also indicates a high percentage of money being spent on non-essential items. </li></ul><ul><li>Pizza Hut has made delivery services for those customers who like to have pizzas in their home with their families or friends. </li></ul>
    8. 9. POSITIONING <ul><li>Uniqueness & Taste. </li></ul><ul><li>Varieties </li></ul><ul><li>P </li></ul><ul><li>S </li></ul><ul><li>I </li></ul><ul><li>S </li></ul><ul><li>S </li></ul><ul><li>T.S.G </li></ul>
    9. 10. MARKETING TACTICS (4P’s)
    10. 11. PRODUCT <ul><li>Pizzas </li></ul><ul><li>Pastas </li></ul><ul><li>Breadsticks </li></ul><ul><li>Cheese Dips </li></ul><ul><li>Beverages </li></ul><ul><li>Chocolava </li></ul>
    11. 12. PRICE
    12. 13. PLACE <ul><li>Dominos has distubeted in 4 part </li></ul><ul><li>WESTEN REGION SOUTN REGION </li></ul><ul><li>NORTH REGION ESTERN REGION </li></ul>
    13. 14. PROMOTION <ul><li>Customers can order their pizzas </li></ul><ul><li>by calling a single countrywide Happiness Hotline 1800-111-123 . In fact, </li></ul><ul><li>Delivering in 30 minutes </li></ul><ul><li>GIFT COUPEN </li></ul><ul><li>Advertising </li></ul><ul><li>Tv Ads.Newspaper </li></ul><ul><li>Hungry Kya?’, </li></ul><ul><li>Khushiyon ki Home Deliver </li></ul><ul><li>SALE PROMATION </li></ul><ul><li>Bogo </li></ul><ul><li>Corprate discount </li></ul><ul><li>PERSONAL SELLING </li></ul><ul><li>Door hangiing </li></ul>
    14. 15. SWOT
    15. 16. GOAL <ul><li>L….Listen </li></ul><ul><li>E….Empathize </li></ul><ul><li>A…Apologize </li></ul><ul><li>D…Do what the customer need </li></ul><ul><li>S…Stand by your promise </li></ul>CUSTOMER FOR LIFE
    16. 17. DOMINOS SUPPLY CHAIN <ul><li>Procurement of raw materials </li></ul><ul><ul><li>Raw materials like wheat, baby corn, tomatoes and spices are got, out of which wheat was bought in from jalandhar and then sent to the commissaries in refrigerated trucks. </li></ul></ul><ul><ul><li>4 commissaries (Regional Centralized Facilities) </li></ul></ul><ul><ul><ul><ul><ul><li>Delhi </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Bangalore </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Kolkata </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Mumbai </li></ul></ul></ul></ul></ul>
    18. 19. Implementation Plans <ul><li>Introduce new options to menu. </li></ul><ul><li>Create more outlets and locations. </li></ul><ul><li>  </li></ul><ul><li>Advertising through newspaper, television and internet of the new options </li></ul><ul><li>  </li></ul><ul><li>Create new helpline for customers to order the food. </li></ul>
    19. 20. questions
    20. 21. <ul><li>Thank You </li></ul>