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Customer Intelligence video from Emailvision for truly integrated targeted marketing based on customers behaviour, past transactions and influences.

Customer Intelligence video from Emailvision for truly integrated targeted marketing based on customers behaviour, past transactions and influences.

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  • Emailvision offers a fully integrated marketing solution called Campaign Commander Enterprise Edition. With one SaaS product license, users of Campaign Commander have access to customer intelligence plus email, mobile and social campaign management. Our product is designed to give marketers visibility and control of their client data so they can create targeted marketing campaigns with higher response rates and campaign profitability. Our product strategy is focused on making campaign execution across these channels faster and more successful. Additionally we want to enable companies who are operating across boarders to expand their global online marketing with international product support. Campaign Commander Enterprise Edition features three integrated components, plus a marketing dashboard: Customer IntelligenceCustomer Intelligence enables marketers to rapidly explore and visualize their client data. Millions of records can be analyzed in seconds with drag and drop features that make data analysis easy-to-use and highly accessible for online marketing teams.  Email and Mobile MarketingThe intuitive features in Email and Mobile Marketing move marketers from the basics of campaign execution to more advanced tactics in online relationship marketing. Now fully integrated with Customer Intelligence, campaigns can be executed with targeted ‘smart segments’ that generate higher response rates with every campaign. Social Media MarketingSocial Media Marketing allows marketers to execute synchronized marketing campaigns across all of the major social media channels. Marketers can accelerate their social activities, manage highly dynamic communities and measure the business impact from social campaigns. Campaign Commander DashboardDesigned specifically for users of Campaign Commander, this innovative marketing dashboard provides a single view of key performance indicators coming from customer data plus email, mobile and social campaigns. Fully customized widgets display real-time views on all activities.
  • Again, Neolane does not recommend products but offers (which are not limited to price reductions)Neolane Interaction is a contextual offer engine, which enables brands to offer the best content, regardless of channel, at all stages of the prospect-customer relationship cycle, with total cross-channel consistencyTouchpoint: inbound, web visit, Facebook app, calls to call center, etc, outbound, email, DM, call center, etc.Catalogs: Single catalog => 360° handling of unique marketing content and offers, plus the ability to leverage product catalogsEngine: The recommendation engine is not a black box, it uses an offer catalog and eligibility rules (to offer categories and then to offers), offer weighting, history of reactions, time of availability of offer, number of times per person, channel and uses multiple sources of data to generate a proposition - in real time.it also uses preferences expressed by the person in the past (wishes to receive travel content concerning such and such countries (or in real time (survey, simulated quote) and priorities (example if delivery fulfillment is priority, it will take precedence) It enables alternatives to be simulated and to measure effectivenessStrategy: Siimple: let the prosect -using a preference center - express what they want to receive, And more complex, decided upon by Marketing, what they have simulated in the pastDatabase: Neolane or otherOther databases, other databases, such as inventory control, credit worthinesshotel booking rates, or even the weather or the time of day, etcReal time behavior: analytics, clicks, reactions to an offer, etc;One-to-one content proposal: depending on the prospect/brand relationship cycle, invoke the relevant contentReports: ROI reports on marketing content, ability to adjust the engine and catalog consequently, A/B testingTransition: on inbound, interesting point, the ability to generate offers for both identified and anonymous contacts
  • These are actual campaign results from a new user of Enterprise Edition. They were looking at the before and after of campaign performance with Customer Intelligence.
  • These are actual campaign results from a new user of Enterprise Edition. They were looking at the before and after of campaign performance with Customer Intelligence.

Transcript

  • 1. Powering Smarter MarketingEmailvision2012Fareita UdohChannel Sales Manager www.emailvision.com
  • 2. Our mission Integration Emailvision APIs powers smart Emailemail, mobile andsocial campaigns Customer that deliver Intelligence results Custom Applications Custom Apps www.emailvision.com
  • 3. Technology Alliances We’re integrating with a growing list of complementary Marketing, eCommerce & CRM Solutions www.emailvision.com
  • 4. Technology Partners www.emailvision.com
  • 5. Enterprise Edition Video
  • 6. Deliver smarter online marketingDevelop more intelligence Build ‘smart segments’ about subscribers, for more targeted followers, fans marketing campaigns Customer Intelligence Send integrated social Send email and campaigns across mobile campaigns the major social with 2x the open networks rates www.emailvision.com
  • 7. Customer Intelligence Marketers rapidly visualise their customer data, identify high value segments and immediately integrate them in marketing campaigns
  • 8. Customer Intelligence● Query hundreds of millions of records and display customer segments in seconds● Explore detailed profile data including purchase behaviour and responsiveness to past marketing campaigns● Test and adapt strategies „on the fly‟● Instantly create and execute campaigns with campaign management integration● Increase customer lifetime value with insight that maximises acquisition and retention, as well as cross-sell and up-sell
  • 9. Customer Intelligence Database Marketing E-Commerce Brand Emailvision Campaign Commander & Customer Intelligence Platform Call-center Direct mail Email Mobile Co-ordinated Single Customer View Integrated response tracking Consistent customer experience 9
  • 10. Customer Intelligence• Instead of sending lots of deliveries, Customer Intelligence can send a single highly personalised delivery to any channel with content decided by Customer Intelligence‟s real time data insight programme.. One-to-one Content Offer personalized contentTouchpoint proposition catalog proposition strategy Recommendation engine Reports and History Marketing database Other databases The Best Content, For Each Interaction! Real-time behavior Interaction history 10
  • 11. Enterprise Edition Customer “We have now started to use Emailvision’s Customer Intelligence and within a couple of weeks we had access to our data. We were easily able to start applying information about our customers directly into our campaigns. With access to deeper insights into our data, we have quadrupled our conversion rate; significantly improving our customer marketing lifecycle and Customer Intelligence engagement and it’s just the beginning.” helped Republic increase their conversion Laura Henderson rate by 4 times Online Marketing Manager UK
  • 12. Customer Example0.450% 2.000%0.400% Hard Bounces % 1.800% Soft Bounces %0.350% 1.600%0.300% 1.400% Non-CI Non-CI 1.200%0.250% CI 1.000% CI0.200% 0.383% 0.800% 1.725%0.150% 0.600%0.100% 0.400%0.050% 0.025% 0.200% 0.08%0.000% 0.000% 100.50% 100.00% Delivered % 99.50% 99.00% Non-CI 98.50% 99.90% CI 98.00% 97.50% 97.89% 97.00% 96.50% www.emailvision.com
  • 13. Before / After CI20.00% 5.00%18.00% Opened % 4.50% Click Throughs %16.00% 4.00%14.00% 3.50%12.00% 3.00% Non-CI Non-CI10.00% 2.50%8.00% 17.69% CI 2.00% 4.43% CI6.00% 1.50%4.00% 7.95% 1.00%2.00% 0.50% 1.39%0.00% 0.00% www.emailvision.com
  • 14. Before / After CI0.0500% 0.0600%0.0450% Conversion % Purchases % 0.0500%0.0400%0.0350% 0.0400%0.0300% Non-CI Non-CI0.0250% 0.0300% 0.0472% 0.0502% CI CI0.0200% 0.0200%0.0150%0.0100% 0.0100%0.0050% 0.0118% 0.0136%0.0000% 0.0000% www.emailvision.com
  • 15. Email and Mobile Customer “With Campaign Commander‟s intuitive and easy-to-use interfaces, we manage all our email marketing campaigns in- house. The Emailvision Service team is always available to understand our problems and give us accurate solutions. Since we have been working with Emailvision, our deliverability rate is excellent and our open and click-thru rates have increased by 20%.” Campaign Commander helped VoyagePrive.com David Bastien increase open and click- CEO of VoyagePrive.com thru rates by 20% France