Faran ThomasonVideo Game and Consumerproducts industry veteranNintendo, Atari, MGAManufacturing, BusinessDevelopmentSocial Mobile Development
Mobile Device Market Size5.1 Billion people own a mobilephone!Over 90% of these phones are inarms reachSmartphone dominateplatform(but there are still billionsof “dumbphones”)Smartphone sales exceed PC salesTablets on the rise
Hardware WarsIt’s mainly a 2 horse raceAndroid vs iOSAndroid is fragmented(over400 different devices)iOS has the money
Fun FactsMobile Marketing will provide around 12% of globaladvertising by 2016 and will grow to almost $30 billionPeople spend 2.7 hours a day on mobile devicesActivities include web, games, video & Apps!
Who is your customerWho are they?Where do they consume? +How do they engage?When do they engage?
HTML 5No need to submit to platformownerCross platformDiscovery from searchNot a mature platformVaried payment infrastructureNo GPS or phone feature accesshybrid/ app store shell
Local61% of local mobile search resultsin a phone call89% of customers search beforemaking a purchase9 out 10 mobile searches lead toactionMobile coupons have 10x theredemption rate84% of small business has seen anincrease from mobile marketing
Video200 Million views of videoon mobileKeep ads short (15seconds)Keep small due to bandwithissues
The Future86% use mobile device whilewatching TV, 2nd Screen Appscompliment viewing experienceReal world rewards for clicking onads(Kiip)Gamiﬁcation incorporating gameelements into real life
Wrap UpWild WestLots of change and lots ofopportunityTake stats w/ grain of saltTest, track & ﬁnd what works foryou...Have fun!