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Presentation for KJLH Digital Marketing in a Multicultural World

Presentation for KJLH Digital Marketing in a Multicultural World

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Mobilepdf Mobilepdf Presentation Transcript

  • Mobile Marketing Overview
  • Faran ThomasonVideo Game and Consumerproducts industry veteranNintendo, Atari, MGAManufacturing, BusinessDevelopmentSocial Mobile Development
  • Mobile Device Market Size5.1 Billion people own a mobilephone!Over 90% of these phones are inarms reachSmartphone dominateplatform(but there are still billionsof “dumbphones”)Smartphone sales exceed PC salesTablets on the rise
  • Hardware WarsIt’s mainly a 2 horse raceAndroid vs iOSAndroid is fragmented(over400 different devices)iOS has the money
  • Fun FactsMobile Marketing will provide around 12% of globaladvertising by 2016 and will grow to almost $30 billionPeople spend 2.7 hours a day on mobile devicesActivities include web, games, video & Apps!
  • Who is your customerWho are they?Where do they consume? +How do they engage?When do they engage?
  • Popular FormatsBannerVideoSMS/MMSEmailSearch
  • Too Many Choices!Over 2000 ad networks and platforms... Not to mention affiliates! Ad Mob, Mojiva, Jumptap, iMobi Tracking via hasoffers
  • Social PlatformsPinterestFoursquareTwitterFacebookInstagramYou Tube
  • AppsLeverage HardwareApps have higher engagementSponsor Apps for brandingAt Mercy of Apple/App StoreCompetition!Crackdown on UDID & incentives
  • Make your own AppAppmakerOdesk/Elance
  • HTML 5No need to submit to platformownerCross platformDiscovery from searchNot a mature platformVaried payment infrastructureNo GPS or phone feature accesshybrid/ app store shell
  • Local61% of local mobile search resultsin a phone call89% of customers search beforemaking a purchase9 out 10 mobile searches lead toactionMobile coupons have 10x theredemption rate84% of small business has seen anincrease from mobile marketing
  • Video200 Million views of videoon mobileKeep ads short (15seconds)Keep small due to bandwithissues
  • The Future86% use mobile device whilewatching TV, 2nd Screen Appscompliment viewing experienceReal world rewards for clicking onads(Kiip)Gamification incorporating gameelements into real life
  • Wrap UpWild WestLots of change and lots ofopportunityTake stats w/ grain of saltTest, track & find what works foryou...Have fun!
  • Thank You Faran Thomason Farant@aol.com