Mobile Marketing      Overview
Faran ThomasonVideo Game and Consumerproducts industry veteranNintendo, Atari, MGAManufacturing, BusinessDevelopmentSocial...
Mobile Device Market Size5.1 Billion people own a mobilephone!Over 90% of these phones are inarms reachSmartphone dominate...
Hardware WarsIt’s mainly a 2 horse raceAndroid vs iOSAndroid is fragmented(over400 different devices)iOS has the money
Fun FactsMobile Marketing will provide around 12% of globaladvertising by 2016 and will grow to almost $30 billionPeople s...
Who is your customerWho are they?Where do they consume?   +How do they engage?When do they engage?
Popular FormatsBannerVideoSMS/MMSEmailSearch
Too Many Choices!Over 2000 ad networks and        platforms... Not to mention affiliates!   Ad Mob, Mojiva, Jumptap,   iMob...
Social PlatformsPinterestFoursquareTwitterFacebookInstagramYou Tube
AppsLeverage HardwareApps have higher engagementSponsor Apps for brandingAt Mercy of Apple/App StoreCompetition!Crackdown ...
Make your own AppAppmakerOdesk/Elance
HTML 5No need to submit to platformownerCross platformDiscovery from searchNot a mature platformVaried payment infrastruct...
Local61% of local mobile search resultsin a phone call89% of customers search beforemaking a purchase9 out 10 mobile searc...
Video200 Million views of videoon mobileKeep ads short (15seconds)Keep small due to bandwithissues
The Future86% use mobile device whilewatching TV, 2nd Screen Appscompliment viewing experienceReal world rewards for click...
Wrap UpWild WestLots of change and lots ofopportunityTake stats w/ grain of saltTest, track & find what works foryou...Have...
Thank You Faran Thomason Farant@aol.com
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Presentation for KJLH Digital Marketing in a Multicultural World

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Mobilepdf

  1. 1. Mobile Marketing Overview
  2. 2. Faran ThomasonVideo Game and Consumerproducts industry veteranNintendo, Atari, MGAManufacturing, BusinessDevelopmentSocial Mobile Development
  3. 3. Mobile Device Market Size5.1 Billion people own a mobilephone!Over 90% of these phones are inarms reachSmartphone dominateplatform(but there are still billionsof “dumbphones”)Smartphone sales exceed PC salesTablets on the rise
  4. 4. Hardware WarsIt’s mainly a 2 horse raceAndroid vs iOSAndroid is fragmented(over400 different devices)iOS has the money
  5. 5. Fun FactsMobile Marketing will provide around 12% of globaladvertising by 2016 and will grow to almost $30 billionPeople spend 2.7 hours a day on mobile devicesActivities include web, games, video & Apps!
  6. 6. Who is your customerWho are they?Where do they consume? +How do they engage?When do they engage?
  7. 7. Popular FormatsBannerVideoSMS/MMSEmailSearch
  8. 8. Too Many Choices!Over 2000 ad networks and platforms... Not to mention affiliates! Ad Mob, Mojiva, Jumptap, iMobi Tracking via hasoffers
  9. 9. Social PlatformsPinterestFoursquareTwitterFacebookInstagramYou Tube
  10. 10. AppsLeverage HardwareApps have higher engagementSponsor Apps for brandingAt Mercy of Apple/App StoreCompetition!Crackdown on UDID & incentives
  11. 11. Make your own AppAppmakerOdesk/Elance
  12. 12. HTML 5No need to submit to platformownerCross platformDiscovery from searchNot a mature platformVaried payment infrastructureNo GPS or phone feature accesshybrid/ app store shell
  13. 13. Local61% of local mobile search resultsin a phone call89% of customers search beforemaking a purchase9 out 10 mobile searches lead toactionMobile coupons have 10x theredemption rate84% of small business has seen anincrease from mobile marketing
  14. 14. Video200 Million views of videoon mobileKeep ads short (15seconds)Keep small due to bandwithissues
  15. 15. The Future86% use mobile device whilewatching TV, 2nd Screen Appscompliment viewing experienceReal world rewards for clicking onads(Kiip)Gamification incorporating gameelements into real life
  16. 16. Wrap UpWild WestLots of change and lots ofopportunityTake stats w/ grain of saltTest, track & find what works foryou...Have fun!
  17. 17. Thank You Faran Thomason Farant@aol.com
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