Search engine optimization
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Search engine optimization

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Search engine optimization Presentation Transcript

  • 1.  The search engine is arguably the most powerful tool in the internet. It allows us to search about practically everything under the sun. Yahoo and Google are just 2 of the most popular search engines out there. Because the power of the search engine is incredibly huge, people have consistently searched for ways to use its power into their favor. This has led to the creation of the concept of search engine optimization, also known by the acronym SEO.
  • 2.  Search engine optimization is the term coined to denote various ways to put websites on the top of search engine searches. If you are wondering why this is important and why people even invest a huge sum of money for SEO, consider this. Topping search engines means enhanced visibility for a specific website or content. Enhanced visibility means more leads. More leads mean more traffic. And more traffic means more profit in the form of sales, advertisements, and sheer exposure.
  • 3.  It is still a long-standing argument what the best search engine optimization technique out there is. This confusion is caused by people who are claiming that their technique is the best. Because the concept of the best SEO technique is quite vague, we are going to give you some tips to help you out.
  • 4.  When doing search engine optimization articles, be specific about your keywords. There is still disagreement as to what is the perfect volume of keywords should be present in each article, but articles with specific keywords get better visibility than articles with general keywords. For example, “Shih Tzu puppies” is more specific than “puppies” or “Shih Tzu”. It is highly recommended that you include the keyword on the title, and make sure that the title is well-thought and properly written.
  • 5.  If you are wondering about what search engine optimization keyword you should use for your articles, it pays to use common sense. Select a keyword that is directly related to the topic you are talking about or the product that you are selling. Make sure that the keyword sounds natural, as not only would the article be simpler to construct, but it would also make the article simpler to read. This can work both ways: it can increase your search engine optimization, and people who visit your site will find relevant information.
  • 6.  Another search engine optimization basic that we are going to share is the distribution of keywords in the article. While the overall volume of keywords is still up for debate, proper keyword placing is one of the most effective ways of optimizing the site’s visibility. Place the keyword at least once on both the first and last paragraphs (if not the first and last sentences), and evenly distribute the keyword throughout the rest of the article. And if you are creative enough, you can even use secondary keywords. However, make sure that the content doesn’t sound like spam, or the article will experience a significant drop in search engine rankings.
  • 7.  Search engine optimization, while a challenging enterprise in itself, is a powerful tool that can bring your site to the next level. Unleash your full potential with the power of the internet search engine.http://searchengine-results.net/search- engine-optimization/