TEAM #3:

THE ELEVATOR
PITCHERS
CONNECTING HDB RESIDENTS THROUGH
COMMON AREAS
CHALLENGE
THERE IS A PERCEPTION OF “THE
SINGAPOREAN MENTALITY” - THAT WE
ARE TOO BUSY, NARROW-MINDED AND
UNFRIENDLY.
INSIGHT
BUT, ALL PEOPLE HAVE A DESIRE TO
COMMUNICATE. WE LOVE TO MEET, TALK,
LISTEN TO, AND EXCHANGE STORIES. IT
IS IN HUM...
INSIGHT
HOWEVER, WE DON’T KNOW HOW TO
TALK TO STRANGERS. WE DON’T KNOW
HOW TO MAKE THE FIRST MOVE.
WE ARE AFRAID.
INSIGHT
THERE IS A LATENT NEED AMONGST
RESIDENTS TO CONNECT WITH ONE
ANOTHER.
INSIGHT
RESIDENTS NEED TO BE PROMPTED ON
HOW TO COMMUNICATE AND START THE
CONVERSATION WITH EACH OTHER.
WE NEED A CATALYST...
OBJECTIVE
FIND WAYS TO CONNECT HDB RESIDENTS
THROUGH COMMON AREAS.
PROVIDE THE CATALYST.
OPPORTUNITIES
EXPLORE COMMON AREAS:
LETTERBOXES, ELEVATORS, RESIDENT
CORNERS
IDEA USING BOOKS
#1
SHARING STORIES
KEY INSIGHT
PEOPLE LIKE TO SHARE STORIES
THE CLOSEST DISTANCE BETWEEN
TWO PEOPLE IS A STORY
AWESOME
PEOPLE LOVE SHARING STORIES.
PEOPLE WERE HAPPY TO SHARE
THEIR STORIES. PEOPLE LOVE TO
READ OTHER’S STORIES
KNOWING...
IMPROVEMENTS
KEY POINTS
WILL THE COMMUNITY CENTER LEAD?
HOW DO WE CIRCULATE STORIES?
RELOOK PROJECT ON ANNUAL BASIS
IDEA #2
SHARING THROUGH LETTERBOXES
KEY INSIGHT
PEOPLE SHARE THEIR IDENTITY
THROUGH SPACES, I.E. DECORATING
DESKS, LOCKERS
KEY INSIGHT
RESIDENTS CAN KNOW MORE ABOUT
NEIGHBOURS THOUGH
THEY’VE NEVER MET
AWESOME

CRAP

EASY TO HELP PEOPLE FIND OUT
MORE ABOUT THOSE WHO LIVE
AROUND THEM

PEOPLE NEED TIME TO GET USED
TO THE NEW...
IDEA #3
COLLABORATIVE DRAWINGS
KEY INSIGHT
PEOPLE BOND OVER GAMES;
EVERYONE CAN BE PART OF A LARGER
MOVEMENT
AWESOME
PEOPLE WERE INTRIGUED AND
CURIOUS
FUN WAY OF INTERACTION EVENTHOUGH IT MAY BE FACELESS

CRAP
BARRIER TO CONTRIBUTE...
IDEA #4
ATTENTION-GRABBING POSTERS
ON HDB LIFT DOORS
KEY INSIGHT
WE NEED TO GIVE PEOPLE A VALID
REASON TO CONVERSE. WE NEED TO
GUIDE THE CONVERSATION. WE NEED TO
BE INSTRUCTIV...
AWESOME
VERY SINGAPOREAN LAH SPEAKING LIKE THE MAN ON THE
STREET
GUIDED CONVERSATION AND
WHAT TO ASK - GOT
INSTRUCTIONS SO...
IDEAFACES ON BODIES
#5
SUPERIMPOSING
KEY INSIGHT
WE NEED TO GIVE PEOPLE A VALID
REASON TO CONVERSE; INJECT A MORE
FUN ELEMENT TO INTERACTION
AWESOME
SOMETHING DIFFERENT AND FUN
ON THE LIFTS; DEFINITELY
ATTENTION-GRABBING
COERCE THEM INTO TALKING TO
EACH OTHER BEC...
LET’S RECAP
KEY LEARNING
PROVIDING THE CATALYST HELPED TO
GENERATE CONVERSATION AND
CONNECTIONS
KEY LEARNING
THE RESIDENTS FELT INDEED THAT THEY
WANTED TO CONNECT
CONCERNS
IMPLEMENTATION MIGHT BE AN ISSUE WHO OWNS IT?
CONCERNS
WILL THERE BE A BACKLASH FROM
PEOPLE WHO ARE NOT RECEPTIVE?
RECAP
THANKS!
TEAM #3:
THE ELEVATOR PITCHERS
IDEO Make-A-Thon 2013: Improving HDB Residents' Lives through Public Spaces
IDEO Make-A-Thon 2013: Improving HDB Residents' Lives through Public Spaces
IDEO Make-A-Thon 2013: Improving HDB Residents' Lives through Public Spaces
IDEO Make-A-Thon 2013: Improving HDB Residents' Lives through Public Spaces
IDEO Make-A-Thon 2013: Improving HDB Residents' Lives through Public Spaces
IDEO Make-A-Thon 2013: Improving HDB Residents' Lives through Public Spaces
IDEO Make-A-Thon 2013: Improving HDB Residents' Lives through Public Spaces
IDEO Make-A-Thon 2013: Improving HDB Residents' Lives through Public Spaces
IDEO Make-A-Thon 2013: Improving HDB Residents' Lives through Public Spaces
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IDEO Make-A-Thon 2013: Improving HDB Residents' Lives through Public Spaces

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This was a project we worked on for IDEO's Make-A-Thon 2013 in Singapore. The ask was: "How can we improve interaction between residents through the use of public spaces?" Our team had five prototypes to help this work.

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IDEO Make-A-Thon 2013: Improving HDB Residents' Lives through Public Spaces

  1. 1. TEAM #3: THE ELEVATOR PITCHERS CONNECTING HDB RESIDENTS THROUGH COMMON AREAS
  2. 2. CHALLENGE THERE IS A PERCEPTION OF “THE SINGAPOREAN MENTALITY” - THAT WE ARE TOO BUSY, NARROW-MINDED AND UNFRIENDLY.
  3. 3. INSIGHT BUT, ALL PEOPLE HAVE A DESIRE TO COMMUNICATE. WE LOVE TO MEET, TALK, LISTEN TO, AND EXCHANGE STORIES. IT IS IN HUMAN NATURE.
  4. 4. INSIGHT HOWEVER, WE DON’T KNOW HOW TO TALK TO STRANGERS. WE DON’T KNOW HOW TO MAKE THE FIRST MOVE. WE ARE AFRAID.
  5. 5. INSIGHT THERE IS A LATENT NEED AMONGST RESIDENTS TO CONNECT WITH ONE ANOTHER.
  6. 6. INSIGHT RESIDENTS NEED TO BE PROMPTED ON HOW TO COMMUNICATE AND START THE CONVERSATION WITH EACH OTHER. WE NEED A CATALYST.
  7. 7. OBJECTIVE FIND WAYS TO CONNECT HDB RESIDENTS THROUGH COMMON AREAS. PROVIDE THE CATALYST.
  8. 8. OPPORTUNITIES EXPLORE COMMON AREAS: LETTERBOXES, ELEVATORS, RESIDENT CORNERS
  9. 9. IDEA USING BOOKS #1 SHARING STORIES
  10. 10. KEY INSIGHT PEOPLE LIKE TO SHARE STORIES
  11. 11. THE CLOSEST DISTANCE BETWEEN TWO PEOPLE IS A STORY
  12. 12. AWESOME PEOPLE LOVE SHARING STORIES. PEOPLE WERE HAPPY TO SHARE THEIR STORIES. PEOPLE LOVE TO READ OTHER’S STORIES KNOWING MORE ABOUT THE LITTLE-KNOWN FACTS ABOUT THE AREA CRAP NEED PEOPLE TO KEEP THIS GOING - PROVIDE GUIDANCE AND HAND-HOLDING NEED TO SHARE THE STORIES COLLECTED WITH RESIDENTS
  13. 13. IMPROVEMENTS
  14. 14. KEY POINTS WILL THE COMMUNITY CENTER LEAD? HOW DO WE CIRCULATE STORIES? RELOOK PROJECT ON ANNUAL BASIS
  15. 15. IDEA #2 SHARING THROUGH LETTERBOXES
  16. 16. KEY INSIGHT PEOPLE SHARE THEIR IDENTITY THROUGH SPACES, I.E. DECORATING DESKS, LOCKERS
  17. 17. KEY INSIGHT RESIDENTS CAN KNOW MORE ABOUT NEIGHBOURS THOUGH THEY’VE NEVER MET
  18. 18. AWESOME CRAP EASY TO HELP PEOPLE FIND OUT MORE ABOUT THOSE WHO LIVE AROUND THEM PEOPLE NEED TIME TO GET USED TO THE NEW CONCEPT - LEARNING BY EXAMPLE USES A PRE-EXISTING HDB SPACE: MINOR TWEAKS REQUIRED ACRYLIC COVER AND HAVING STANDARD ISSUED NOTES PEOPLE DON’T LIKE FOREIGN OBJECTS DISPLAYED ON THEIR LETTERBOXES REMOVE THE ‘TOUCH-AND-GO’ ELEMENT SAFETY/PRIVACY IS AN ISSUE
  19. 19. IDEA #3 COLLABORATIVE DRAWINGS
  20. 20. KEY INSIGHT PEOPLE BOND OVER GAMES; EVERYONE CAN BE PART OF A LARGER MOVEMENT
  21. 21. AWESOME PEOPLE WERE INTRIGUED AND CURIOUS FUN WAY OF INTERACTION EVENTHOUGH IT MAY BE FACELESS CRAP BARRIER TO CONTRIBUTE SEEMS TO BE A BIT HIGHER - JUST NOT IN SINGAPOREANS MENTALITY NO TIME TO DRAW IN THE LIFTS DISRUPTIVE WRITING AND DRAWING PRESENTS A HIGHER BARRIER TO ACTION
  22. 22. IDEA #4 ATTENTION-GRABBING POSTERS ON HDB LIFT DOORS
  23. 23. KEY INSIGHT WE NEED TO GIVE PEOPLE A VALID REASON TO CONVERSE. WE NEED TO GUIDE THE CONVERSATION. WE NEED TO BE INSTRUCTIVE.
  24. 24. AWESOME VERY SINGAPOREAN LAH SPEAKING LIKE THE MAN ON THE STREET GUIDED CONVERSATION AND WHAT TO ASK - GOT INSTRUCTIONS SO EASY TO FOLLOW BOTTOM-UP, NOT TOP-DOWN APPROACH CRAP THERE WILL STILL BE PEOPLE WHO WILL BE UNRECEPTIVE TO THE IDEA OF CONVERSING
  25. 25. IDEAFACES ON BODIES #5 SUPERIMPOSING
  26. 26. KEY INSIGHT WE NEED TO GIVE PEOPLE A VALID REASON TO CONVERSE; INJECT A MORE FUN ELEMENT TO INTERACTION
  27. 27. AWESOME SOMETHING DIFFERENT AND FUN ON THE LIFTS; DEFINITELY ATTENTION-GRABBING COERCE THEM INTO TALKING TO EACH OTHER BECAUSE IT IS STRANGE CRAP STARTED A CONVERSATION, BUT THERE WAS NOTHING FURTHER NOT SUSTAINABLE AS NO LONGER A NOVELTY CHINESE ARE SUPERSTITIOUS ABOUT HAVING MIRRORS IN LIFTS - ILL-PLACED
  28. 28. LET’S RECAP
  29. 29. KEY LEARNING PROVIDING THE CATALYST HELPED TO GENERATE CONVERSATION AND CONNECTIONS
  30. 30. KEY LEARNING THE RESIDENTS FELT INDEED THAT THEY WANTED TO CONNECT
  31. 31. CONCERNS IMPLEMENTATION MIGHT BE AN ISSUE WHO OWNS IT?
  32. 32. CONCERNS WILL THERE BE A BACKLASH FROM PEOPLE WHO ARE NOT RECEPTIVE?
  33. 33. RECAP
  34. 34. THANKS! TEAM #3: THE ELEVATOR PITCHERS

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