Case study Group 8 Kandy kastleGroup members :1) Nur Syafiqah2) Nur Farahiyah bt. Ziad3) Nurzita bt. Zainudin4) Nurhanani bt. Nik Mohd Hasyudeen5) Nur6) Nur Amalina bt. Yusof
Partner with Nascar forBest tasting and fun attract boys whereasloving, interactive Sanrio which is Hellocandy products Kitty to attract girls Product : hard boiled candy, many types of gummies, variable powdered candies, marshmallow pops, compressed dextrose, pressed candies, dark and milk chocolates and hollow chocolates.
CASE STUDYLarry Jones was Competitor: Capdesigning the Candy andproduct of Kandy Candy Planet;Kastle to attract Willy Wonka andchildren. Jelly Belly; BAAT (Bill, Ann, Ann and Tom)
QUESTION 1 : TO WHAT CATEGORY OF NEW PRODUCTS DOES THE SPIN POP BELONG? The lollipop Button to press
NEW PRODUCT LINEBAAT Enterprise Product that firmproduct - Kandy has not previouslyKastle offered - entercompetitor established market (candy toy)
QUESTION 2 :a) WHAT DO YOU THINK KANDY KASTLE’S NEW PRODUCT DEVELOPMENT STRATEGY IS?b) WHY DO YOU THINK THE DEVELOPMENT OF HELLO KITTY PRODUCT LINE IS IMPORTANT?
a) Kandy kastle’s new product development strategies is…..;
QUESTION 4A) In what part of the product life cycle are the candy and toy categories?
B) What kind of future do you predict for the novelty candy category? Bright future - keep up to date - promotion repeat purchasing Candy = children