Case study                             Group 8                        Kandy kastleGroup members :1)   Nur Syafiqah2)   Nur...
Partner with Nascar forBest tasting and fun            attract boys whereasloving, interactive             Sanrio which is...
CASE STUDYLarry Jones was     Competitor: Capdesigning the       Candy andproduct of Kandy    Candy Planet;Kastle to attra...
QUESTION 1 : TO WHAT CATEGORY OF NEW PRODUCTS DOES THE SPIN POP BELONG?                         The lollipop     Button   ...
NEW PRODUCT LINEBAAT Enterprise      Product that firmproduct - Kandy      has not previouslyKastle               offered ...
QUESTION 2 :a) WHAT DO YOU THINK KANDY   KASTLE’S NEW PRODUCT   DEVELOPMENT STRATEGY IS?b) WHY DO YOU THINK THE   DEVELOPM...
a)   Kandy kastle’s new product     development strategies is…..;
QUESTION 4A) In what part of the product life   cycle are the candy and toy            categories?
B) What kind of future do you predict  for the novelty candy category?  Bright future    - keep up to date    - promotion...
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Marketing presentation

  1. 1. Case study Group 8 Kandy kastleGroup members :1) Nur Syafiqah2) Nur Farahiyah bt. Ziad3) Nurzita bt. Zainudin4) Nurhanani bt. Nik Mohd Hasyudeen5) Nur6) Nur Amalina bt. Yusof
  2. 2. Partner with Nascar forBest tasting and fun attract boys whereasloving, interactive Sanrio which is Hellocandy products Kitty to attract girls Product : hard boiled candy, many types of gummies, variable powdered candies, marshmallow pops, compressed dextrose, pressed candies, dark and milk chocolates and hollow chocolates.
  3. 3. CASE STUDYLarry Jones was Competitor: Capdesigning the Candy andproduct of Kandy Candy Planet;Kastle to attract Willy Wonka andchildren. Jelly Belly; BAAT (Bill, Ann, Ann and Tom)
  4. 4. QUESTION 1 : TO WHAT CATEGORY OF NEW PRODUCTS DOES THE SPIN POP BELONG? The lollipop Button to press
  5. 5. NEW PRODUCT LINEBAAT Enterprise Product that firmproduct - Kandy has not previouslyKastle offered - entercompetitor established market (candy toy)
  6. 6. QUESTION 2 :a) WHAT DO YOU THINK KANDY KASTLE’S NEW PRODUCT DEVELOPMENT STRATEGY IS?b) WHY DO YOU THINK THE DEVELOPMENT OF HELLO KITTY PRODUCT LINE IS IMPORTANT?
  7. 7. a) Kandy kastle’s new product development strategies is…..;
  8. 8. QUESTION 4A) In what part of the product life cycle are the candy and toy categories?
  9. 9. B) What kind of future do you predict for the novelty candy category?  Bright future - keep up to date - promotion  repeat purchasing  Candy = children

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