Top Real Estate Web Tools For Working The International Market

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    Top Real Estate Web Tools For Working The International Market - Presentation Transcript

    1. TOP REAL ESTATE WEB TOOLS FOR WORKING THE INTERNATIONAL MARKET Presented by the Florida Association of Realtors® © Copyright 2009 Florida Association of Realtors ® Friday, March 20, 2009
    2. OVERVIEW About the presentation Get on the Web Blog it Translation services Conversion tools Cultural divide Friday, March 20, 2009
    3. ABOUT THE PRESENTATION Deborah Boza-Valledor, CIPS, CRB, CRS, GRI, TRC, recently taught a standing-room only class on marketing your properties to the world at the FAR Mid-Winter Meetings. We pulled together some of her recommended Web tools to help you with your international marketing efforts. © Copyright 2009 Florida Association of Realtors ® Friday, March 20, 2009
    4. GET ON THE WEB Consider these sites for listings, marketing and more. www.worldproperties.com - backed by the International Consortium of Real Estate Associations (ICREA), this site assists consumers in locating properties outside their country and in finding a qualified real estate professional. www.immobel.com - This site translates your listings into 13 languages. Your own Web site - offer translation services so consumers can view listings in the language of their choosing. fl.living.net - Use FAR’s free member Web site as a complement to your own personal/business site. © Copyright 2009 Florida Association of Realtors ® Friday, March 20, 2009
    5. BLOG IT Blogging can get you recognized www.realtyblogging.com around the world as an expert in a www.blogger.com specific market. It can also help improve your search rankings. Be www.activerain.com sure to offer translation services so your international buyers and www.livejournal.com investors have access. Some blogging resources: www.jaiku.com www.wordpress.com © Copyright 2009 Florida Association of Realtors ® Friday, March 20, 2009
    6. TRANSLATION SERVICES Everything you do should be easily translated into a foreign language. Some translation tools to consider: www.google.com/language_tools - This site helps you translate text and Web pages from English to several European languages. www.freetranslation.com - This site allows you to obtain free translations of both text and web pages. www.worldlingo.com - This site makes it easy for users to interact with multilingual audiences anywhere in the world. Microsoft Outlook Language Translator - Here’s how to use the language translator in a message in Outlook http://support.microsoft.com/kb/294433 www.lec.com - Power Translation Software - If you need more than the other services can offer, consider this software to translate info from English into 21 different languages. © Copyright 2009 Florida Association of Realtors ® Friday, March 20, 2009
    7. CONVERSION TOOLS It’s always useful to include a currency conversion tool on your Web site. Here are some: www.xe.com —This is Valledor’s favorite application based on ease of use and the amount of info. www.x-rates.com www.oanda.com www.exchangerate.com www.exchangerates.com © Copyright 2009 Florida Association of Realtors ® Friday, March 20, 2009

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