TOP REAL ESTATE WEB TOOLS
FOR WORKING THE
INTERNATIONAL MARKET
Presented by the Florida Association of Realtors®
© Copyright 2009 Florida Association of Realtors ®
Friday, March 20, 2009

OVERVIEW
About the presentation
Get on the Web
Blog it
Translation services
Conversion tools
Cultural divide
Friday, March 20, 2009

ABOUT THE PRESENTATION
Deborah Boza-Valledor, CIPS,
CRB, CRS, GRI, TRC, recently
taught a standing-room only class
on marketing your properties to the
world at the FAR Mid-Winter
Meetings. We pulled together some
of her recommended Web tools to
help you with your international
marketing efforts.
© Copyright 2009 Florida Association of Realtors ®
Friday, March 20, 2009

GET ON THE WEB
Consider these sites for listings, marketing and more.
www.worldproperties.com - backed by the International Consortium of Real
Estate Associations (ICREA), this site assists consumers in locating
properties outside their country and in finding a qualified real estate
professional.
www.immobel.com - This site translates your listings into 13 languages.
Your own Web site - offer translation services so consumers can view listings
in the language of their choosing.
fl.living.net - Use FAR’s free member Web site as a complement to your own
personal/business site.
© Copyright 2009 Florida Association of Realtors ®
Friday, March 20, 2009

BLOG IT
Blogging can get you recognized www.realtyblogging.com
around the world as an expert in a
www.blogger.com
specific market. It can also help
improve your search rankings. Be
www.activerain.com
sure to offer translation services so
your international buyers and
www.livejournal.com
investors have access. Some
blogging resources:
www.jaiku.com
www.wordpress.com
© Copyright 2009 Florida Association of Realtors ®
Friday, March 20, 2009

TRANSLATION SERVICES
Everything you do should be easily translated into a foreign language. Some translation tools to
consider:
www.google.com/language_tools - This site helps you translate text and Web pages from English to
several European languages.
www.freetranslation.com - This site allows you to obtain free translations of both text and web
pages.
www.worldlingo.com - This site makes it easy for users to interact with multilingual audiences
anywhere in the world.
Microsoft Outlook Language Translator - Here’s how to use the language translator in a message in
Outlook http://support.microsoft.com/kb/294433
www.lec.com - Power Translation Software - If you need more than the other services can offer,
consider this software to translate info from English into 21 different languages.
© Copyright 2009 Florida Association of Realtors ®
Friday, March 20, 2009

CONVERSION TOOLS
It’s always useful to include a currency conversion tool on your Web site.
Here are some:
www.xe.com —This is Valledor’s favorite application based on ease of use
and the amount of info.
www.x-rates.com
www.oanda.com
www.exchangerate.com
www.exchangerates.com
© Copyright 2009 Florida Association of Realtors ®
Friday, March 20, 2009