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Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
Consumer as media Talk WOM Conference at CESA Colombia
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Consumer as media Talk WOM Conference at CESA Colombia

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Our participation @ CESA Masters Marketing Digital Day, Word of Mouth Talk making a different and reliable marketing vehicle in Latam.

Our participation @ CESA Masters Marketing Digital Day, Word of Mouth Talk making a different and reliable marketing vehicle in Latam.

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  • 1. El CONSUMIDOR Es un Medio
  • 2. @fanzures@talkwom
  • 3. www.comunidadtalk.comfanzures@comunidadtalk.com
  • 4. Bienvenidos…
  • 5. es el MEDIOEl Consumidor
  • 6. Hoy…Conocemos la vida y obra de un EXTRAÑO
  • 7. Donde alguna vez amamos MARCAS
  • 8. Hoy cenizas quedan Somos INFIELES
  • 9. No lo digo yo lo dicen ELLOSAtari, SAAB, Palm, Blockbuster, Kodak, Blackberry,MySpace.
  • 10. Y ellos76% de los consumidores nocreen en los medios tradicionales Nielsen  R.  2010  
  • 11. Que haces cuando ves TV?
  • 12. Yo te digo.. Usas otro device
  • 13. Tribus – Target Hipersegmentado-
  • 14. Hiperconexión:47 millones20%*son smartphones * Media Consulting
  • 15. - Tiempo
  • 16. +Stress
  • 17. Alta velocidad
  • 18. - Paciencia
  • 19. + Gente
  • 20. 3,000 Sobre saturación
  • 21. La gente que vivecercaAl paso de un TREN,se vuelve inmune alruidoLo mismo pasaen publicidad
  • 22. Economía – De la atención
  • 23. No cree ni te da su atención
  • 24. “El Marketing como lo conocemos hoy esta muerto” Philip Kotler Marketing 3.0
  • 25. ¿A donde diablos va el Mercadeo? FUTURELAB
  • 26. ¿Dónde quedaron las 4 P’s?
  • 27. “Marketing is no longer about the stuff that you make, but about the stories you tell.” 
  • 28. “El arte de contar historias paraque estás sean a su vezdivulgadas una y otra vez usandoal consumidor como medio”
  • 29. Historias queGeneran emociones
  • 30. Generan conversaciones
  • 31. Amar es importante
  • 32. Amar sin hablar de tu marca es serle infiel
  • 33. Conversar es NATURAL
  • 34. Es el componentemas importante en la era del
  • 35. Story telling¿Quién lo hace bien?
  • 36. Word of Mouth
  • 37. . Consumidor es el medio
  • 38. Canal doble via
  • 39. Pero por encima de loDígital es un medio Offline
  • 40. Solo  el    De  las  Conversaciones  son  
  • 41. 90% ocurren persona a persona
  • 42. Y si lo dice un amigo es por que es creible 90%Comprate el Iphone 5 PrestaloYa mismo WOW suena Mi novio es un gran deli!! Tenemos amante que ir
  • 43. Social Media es un WOMcon ESTEROIDES A L C A N C E INFLUENCIA VELOCIDAD ATENCION
  • 44. ¿Cómo poner a Conversar al Consumidor?
  • 45. 1.- Házlo parte de Algo grande
  • 46. 2.- GenerarExperiencias Unicas
  • 47. Genera un rumorUsar el “No le digas a nadie es… decirselos a todos”
  • 48. Sra. Cecilia Jímenez
  • 49. 4.- Toca las fibras de tu audienciaLas emociones son altamente transmisibles
  • 50. 5.- 10 Minutos de fama
  • 51. Tratalos VIP
  • 52. Prueba, recomienda,gana
  • 53. Si a MAC le funciona¿Por que a tu empresa no?
  • 54. 10%-20% Consumidores influencian al resto¿cómo los detectamos? ¿cómo los haces sentir especiales?
  • 55. 1: 9: 90Embajador Siembra Influenciados Para comprar
  • 56. GraciascómoQuieres puedeEstamos Hablando,Sabes más de el WOMAyudar a tu empresa, contáctanos Fernando Anzures CEO- Partner Talk WOM Latinoamérica @fanzures fanzures - @talkmex twitter: @ www.comunidadtalk.com facebook: @ comunidadtalk México linked in: Comunidad talk

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