13. If your local site search is a little behind the Google curve it may still use meta elements to index content Google doesn't index the description element BUT sometimes search engines do use this (along with the page title element) in the search results displayed to users. You still need to write good titles and descriptions
14. If your local site search is a little behind the Google curve it may still use meta elements to index content Google doesn't index the description element BUT sometimes search engines do use this (along with the page title element) in the search results displayed to users. You still need to write good titles and descriptions
17. Adding keywords to URIs is a common SEO recommendation Google say it makes no difference to their indexing It MAY have an effect on Yahoo but no-one seems sure We’ll come back to this!
18. Adding keywords to URIs is a common SEO recommendation Google say it makes no difference to their indexing It MAY have an effect on Yahoo but no-one seems sure We’ll come back to this!
19. Adding keywords to URIs is a common SEO recommendation Google say it makes no difference to their indexing It MAY have an effect on Yahoo but no-one seems sure We’ll come back to this!
20. Adding keywords to URIs is a common SEO recommendation Google say it makes no difference to their indexing It MAY have an effect on Yahoo but no-one seems sure We’ll come back to this!
28. Don’t repeat yourself unnecessarily Write for people not for search bots If you saturate your content with repeated keywords it will be unpleasant to read and less useful If it’s less useful people won’t link to it…
29. Don’t repeat yourself unnecessarily Write for people not for search bots If you saturate your content with repeated keywords it will be unpleasant to read and less useful If it’s less useful people won’t link to it…
30. Don’t repeat yourself unnecessarily Write for people not for search bots If you saturate your content with repeated keywords it will be unpleasant to read and less useful If it’s less useful people won’t link to it…
31. Don’t repeat yourself unnecessarily Write for people not for search bots If you saturate your content with repeated keywords it will be unpleasant to read and less useful If it’s less useful people won’t link to it…
32. … and one thing that makes all the difference is…
34. The more your page is linked to the higher your PageRank The higher the PageRank of pages that link to your page the higher your Page Rank
35. The more your page is linked to the higher your PageRank The higher the PageRank of pages that link to your page the higher your PageRank
36. In addition to the density of links the titles of those links are all important Don’t do this: To find out more about {important key word} click <a href=“..”>here</a> Do this: Find out more about <a href=“..”>{important key word}</a>
37. In addition to the density of links the titles of those links are all important Don’t do this: To find out more about {important key word} click <a href=“..”>here</a> Do this: Find out more about <a href=“..”>{important key word}</a>
38. In addition to the density of links the titles of those links are all important Don’t do this: To find out more about {important key word} click <a href=“..”>here</a> Do this: Find out more about <a href=“..”>{important key word}</a>
39. The importance of link titles is what leads to link spam (see ‘miserable failure’)
41. You can’t make people link to you How well your site fares in search engines is at the discretion of the web The only things you can do are build links from aggregations and help to encourage linking
42. You can’t make people link to you How well your site fares in search engines is at the discretion of the web The only things you can do are build links from aggregations and help to encourage linking
43. You can’t make people link to you How well your site fares in search engines is at the discretion of the web The only things you can do are build links from aggregations and help to encourage linking
45. Make good content!!! Stuff that people want to pass on to friends, cite and bookmark Spend time getting your URI schema right Make every nugget of content addressable
46. Make good content!!! Stuff that people want to pass on to friends, cite and bookmark Spend time getting your URI schema right Make every nugget of content addressable
47. Make good content!!! Stuff that people want to pass on to friends, cite and bookmark Spend time getting your URI schema right Make every nugget of content addressable
54. URIs should be: Human readable Hackable Persistent And the greatest of these is persistent
55. URIs should be: Human readable Hackable Persistent And the greatest of these is persistent
56. URIs should be: Human readable Hackable Persistent And the greatest of these is persistent
57. URIs should be: Human readable Hackable Persistent And the greatest of these is persistent
58. URIs should be: Human readable Hackable Persistent And the greatest of these is persistent
59. Before adding keywords to URIs think what happens when those keywords change - can you generate appropriate redirects? Don’t sacrifice persistence for the sake of readability / hackability Cool URIs don't change
60. Before adding keywords to URIs think what happens when those keywords change - can you generate appropriate redirects? Don’t sacrifice persistence for the sake of readability / hackability Cool URIs don't change
61. Before adding keywords to URIs think what happens when those keywords change - can you generate appropriate redirects? Don’t sacrifice persistence for the sake of readability / hackability Cool URIs don't change
63. One URI per concept; one concept per URI Avoid semantic drift (this year’s Glastonbury was not last year’s Glastonbury) Minimise redirects - Google will only pass PageRank for one 301 Don't expose your technology stack (.shtml, /cgi-bin/, .php, /struts/, .jsp) Return an appropriate representation (one URI for desktop + mobile + API with conneg)
64. One URI per concept; one concept per URI Avoid semantic drift (this year’s Glastonbury was not last year’s Glastonbury) Minimise redirects - Google will only pass PageRank for one 301 Don't expose your technology stack (.shtml, /cgi-bin/, .php, /struts/, .jsp) Return an appropriate representation (one URI for desktop + mobile + API with conneg)
65. One URI per concept; one concept per URI Avoid semantic drift (this year’s Glastonbury was not last year’s Glastonbury) Minimise redirects - Google will only pass PageRank for one 301 Don't expose your technology stack (.shtml, /cgi-bin/, .php, /struts/, .jsp) Return an appropriate representation (one URI for desktop + mobile + API with conneg)
66. One URI per concept; one concept per URI Avoid semantic drift (this year’s Glastonbury was not last year’s Glastonbury) Minimise redirects - Google will only pass PageRank for one 301 Don't expose your technology stack (.shtml, /cgi-bin/, .php, /struts/, .jsp) Return an appropriate representation (one URI for desktop + mobile + API with conneg)
67. One URI per concept; one concept per URI Avoid semantic drift (this year’s Glastonbury was not last year’s Glastonbury) Minimise redirects - Google will only pass PageRank for one 301 Don't expose your technology stack (.shtml, /cgi-bin/, .php, /struts/, .jsp) Return an appropriate representation (one URI for desktop + mobile + API with conneg)
69. Google are cleverer than we are - you can't cheat em Google are only trying to reward good behaviour - play nicely Remember your pages are for humans first and search bots second. Don't wreck your UX by chasing the SEO money
70. Google are cleverer than we are - you can't cheat em Google are only trying to reward good behaviour - play nicely Remember your pages are for humans first and search bots second. Don't wreck your UX by chasing the SEO money
71. Google are cleverer than we are - you can't cheat em Google are only trying to reward good behaviour - play nicely Remember your pages are for humans first and search bots second. Don't wreck your UX by chasing the SEO money http://www.meangene.com/google/design_for_google.html
72. Think of search bots as your least able users If you stick to the common rules for accessibility, you won't go far wrong Don’t rely on Flash for navigation Degrade any JavaScript / AJAX gracefully If you must use forms provide other browsable / crawlable routes to content
73. Think of search bots as your least able users If you stick to the common rules for accessibility, you won't go far wrong Don’t rely on Flash for navigation Degrade any JavaScript / AJAX gracefully If you must use forms provide other browsable / crawlable routes to content
74. Think of search bots as your least able users If you stick to the common rules for accessibility, you won't go far wrong Don’t rely on Flash for navigation Degrade any JavaScript / AJAX gracefully If you must use forms provide other browsable / crawlable routes to content
75. Think of search bots as your least able users If you stick to the common rules for accessibility, you won't go far wrong Don’t rely on Flash for navigation Degrade any JavaScript / AJAX gracefully If you must use forms provide other browsable / crawlable routes to content
76. Think of search bots as your least able users If you stick to the common rules for accessibility, you won't go far wrong Don’t rely on Flash for navigation Degrade any JavaScript / AJAX gracefully If you must use forms provide other browsable / crawlable routes to content
