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Mobile internet consumers in France

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Great insights about the #mobile #internet consumer in France

Great insights about the #mobile #internet consumer in France

Published in: Marketing, Technology, Business

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  • 1. AUDIENCE INSIGHTS ON MOBILE WEB AND APP USERS FRANCE 2013 THE MOBILE INTERNET CONSUMER
  • 2. THE MOBILE INTERNET CONSUMER - FRANCE 2013 | 2 The Mobile Internet Consumer report is designed for media planners & brand advertisers. It is created with the objective to help brands plan their media strategy for reaching the right target audience through Mobile Web & Apps. It will also help app developers, content providers, OEMs & telecom service providers in understanding the evolving mobile consumer. The Mobile Internet Consumer report is available for India, China, Southeast Asia, Middle East, Africa, Latin America, North America and Europe. The Mobile Internet Consumer - France 2013 report produced by Vserv.mobi addresses the audience insights of the growing mobile internet user base in France. This report focuses on profiling the mobile web & app users, their purchasing power, lifestyle and consumption pattern. The findings and insights are drawn from a survey conducted in 36 countries across regions. Preface
  • 3. THE MOBILE INTERNET CONSUMER - FRANCE 2013 | 3 DEMOGRAPHICS
  • 4. 17% Age 18% 22% 43% 21% 29% 37% 18-24 yrs 25-35 yrs more than 35 yrs THE MOBILE INTERNET CONSUMER - FRANCE 2013 | 4 13% Less than 18 yrs EUROPE 2/3rd of the mobile internet users in France belong to more than 25 years age group
  • 5. *EUROPE 43% Gender 57% 61% Male THE MOBILE INTERNET CONSUMER - FRANCE 2013 | 5 39% Female France has highest proportion of women in the mobile internet user base
  • 6. 10% 11%* 12% 50% *EUROPE 31%* THE MOBILE INTERNET CONSUMER - FRANCE 2013 | 6 Less than 3rd of mobile internet users in France are Graduates or Post-Graduates Uneducated 34%* 24%* 29% Schooling upto 12 yrs Diploma / Undergraduate Graduate / Post Graduate Education
  • 7. 35% 33%* *EUROPE 13%* 6% Currently not working Self Employed Professional Part-time job 8% 9%* 12%* 7% 12%* 12% Housewife 8%* 10% Business 13%* Full-time job 22% Student Occupation THE MOBILE INTERNET CONSUMER - FRANCE 2013 | 7 3 out of 5 mobile internet users in France belong to earning class 60% Earning class
  • 8. THE MOBILE INTERNET CONSUMER - FRANCE 2013 | 8 CONSUMPTION PATTERN
  • 9. 35%* 78%* *EUROPE Video 25% Game / App 86% 38%* Music 33% 31%* Themes 31% THE MOBILE INTERNET CONSUMER - FRANCE 2013 | 9 6 out of 7 mobile internet users have downloaded a game or app in the last month Mobile content downloaded in the last month
  • 10. 29% 37%* 39% 45% 38%* 42%* 59% *EUROPE 56%* THE MOBILE INTERNET CONSUMER - FRANCE 2013 | 10 3 out of 5 mobile internet users find mobile ads very helpful in downloading mobile content Locate something nearby Learn about a brand Find a good deal on something Download mobile content Users love mobile ads that help them...
  • 11. THE MOBILE INTERNET CONSUMER - FRANCE 2013 | 11 PURCHASING POWER
  • 12. *EUROPE 35% 42%* 80% 65%* Connected Devices Tablets Computers Product Ownership Consumer Durables 76%* 87% Payment Cards 51%* 64% THE MOBILE INTERNET CONSUMER - FRANCE 2013 | 12 Automobiles 52%* 67% High incidence of payment cards amongst mobile internet users in France
  • 13. 37% 41%* 51% 47%* 78% 76%* *EUROPE THE MOBILE INTERNET CONSUMER - FRANCE 2013 | 13 4 out of 5 mobile internet users in France have been to a shopping mall/ market in the last month Shopping Mall / Market Movie Theatre Restaurant Affluent Lifestyle
  • 14. To know more about The Mobile Internet Consumer report, please write to us at insights@vserv.mobi or visit vserv.mobi/insights The Mobile Internet Consumer report produced by MMA & Vserv.mobi is based on a primary survey of over 3000 mobile web & app users. The survey was conducted using random sampling for natural representation of the target group across 6 key countries in Europe – France, Germany, Italy, Russia, Spain and UK. The overall Europe averages were weighted as per the regional composition of mobile internet users in each focus country. About the study
  • 15. For more information, please visit www.mmaglobal.com. For information relating to the MMA’s  Mobile  Marketing  Forum  series,  please  visit   www.mobilemarketingforum.com. The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing nearly fifty countries around the globe, include all members of the mobile media ecosystem. The Mobile  Marketing  Association’s  global  headquarters  are  located  in  the  United   States and it has regional chapters including North America (NA), Europe (EUR), Latin American (LATAM) and Asia Pacific (APAC) branches. About the Mobile Marketing Association (MMA)
  • 16. Visit www.vserv.mobi for more details or follow Vserv.mobi on: @vservmobi The company has a global presence, with offices across USA, UK, South Africa, India, Singapore, Indonesia, Malaysia & Vietnam. Funded by IDG ventures, Vserv.mobi was founded in January 2010. Powered by award winning AudiencePro™  and  AppWrapper™  platforms,   Vserv.mobi has delivered mobile advertising experiences for leading Fortune 500 brands & digital media companies, across 200 countries. AudiencePro’s audience targeting capabilities and AppWrapper’s "One Click" SDK integration for App Developers continue to empower the mobile ecosystem. Vserv.mobi is an Award Winning Mobile Advertising Exchange focused on Emerging Markets, that maximizes value of mobile media for advertisers, developers, publishers and telecom operators. About Vserv.mobi