Dml12 fashiolista-gamification-fans-fanminds
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Presentation (in Dutch) by Fashiolista and Fanminds about their joint gamification case. Learn how smart and subtle gamification led to dramatic increases in activity, loyalty and sharing of fans and ...

Presentation (in Dutch) by Fashiolista and Fanminds about their joint gamification case. Learn how smart and subtle gamification led to dramatic increases in activity, loyalty and sharing of fans and community members.

Presentatie door Fashiolista en Fanminds over hun gamification case. Leer hoe slimme en subtiele gamification tot grote stijging van activiteit, loyaliteit en deelgedrag heeft geleid.

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    Dml12 fashiolista-gamification-fans-fanminds Dml12 fashiolista-gamification-fans-fanminds Presentation Transcript

    • The Bunny EffectCase van Fashiolista en Fanminds rutger@fanminds.com
    • Wat is Fashiolista?
    • Wereldwijde groei
    • 60.000 nieuwe leden per maand
    • Maar….
    • Hoe krijgenwe haar
    • Net zo hip als haar
    • Hoe maken we van al dienieuwe leden actieve enenthousiaste Fashiolista’s?
    • Hoe zorgen wevoor ‘The Bunny Effect’?
    • Met gamification!
    • Gamification is… Speldenken en speltechnieken toevoegen aan non-games omactiviteit, loyaliteit of fun te verhogen
    •  Gamification is NIET…
    •  En gamification is meer dan…
    • Doelstellingenen doelgroep Gedrag Spel- mechanismen Invulling gamification
    • DoelstellingenHogere conversiewebsitebezoek naar lidmaatschapHogere activiteit ledenHogere viraliteit gericht op hetaanbrengen van nieuwe leden
    • Doelgroep
    • Doelgroep Killers AchieversSocializers Explorers
    • DoelgroepSocializers Explorers
    • Gedrag Follow FindLoveShar e Invite
    • Appointment Epic dynamics Discovery Badges meaning Status Instant Activity feed Beha Collections momevioralLoss aversion feedbac k ntum Achievements Easter eggs Avatars Blissful Progression productivity Community Cascadin Combo’s Rewards Viralit y collaboration informatiog n Infinite Bonuses Countdown Quests Lottery gameplay Notificatio Challenges Levels Points n Instances User Urgent Customization Leaderboards profiles Random acts optimism
    • SpelmechanismenProgres s sion Collections Cha llenge Discovery Random ac ts Rewards Epic meaning
    • Invulling
    • The heart of progress
    • Epic meaning
    • List of the week
    • Resultaten10% meer loves en 33% meer followsVerdubbeling van het aantal lists44% stijging in views per post200% stijging in feedback opFacebook posts unting… And co
    • rutger@fanminds.com