• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Digital strategy for pure michigan
 

Digital strategy for pure michigan

on

  • 176 views

 

Statistics

Views

Total Views
176
Views on SlideShare
176
Embed Views
0

Actions

Likes
0
Downloads
1
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Digital strategy for pure michigan Digital strategy for pure michigan Presentation Transcript

    • Digital Strategy for PureMichiganFan Ju
    • Introduction Goal: increase the viewership of some video commercials online. Target audiences: mainly Chinese, especially Chinese students in Michigan. Key performance indicator: total viewership of 5 Pure Michigan TV commercials on YouKu.
    • Social Network Platforms YouKu (like YouTube) Weibo (like Twitter) Renren (like Facebook) Uploaded the 5 commercials on YouKu with both Chinese and English subtitles and used them as the base for Weibo and Renren to post and share.
    • Own Social Influences Renren friends and Weibo followers Friend’s friend 1000 increase! Photo Shoot Campaign for MSU Chinese students 16 Chinese students (good looking & strong influence)
    • Chinese Influencers’ Power Millions of followers Generate impacts among others
    • A Third Party Company A middle man between people who want to promote something and those influencers. Post tasks Influencers share Commission fee is about 3 U.S. cents per flower
    • Successful Cases Small online stores sell about 1,000 more products after they used this method to promote their stores with about $8,000 more in profit per month. Budget: $1,000 per month
    • Conclusion Own social influences Photo Shoot Campaign Promoting our brand in China and let as many as Chinese people to see the commercials