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Future Of Domain Parking Show Focus On Czech

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    Future Of Domain Parking Show Focus On Czech Future Of Domain Parking Show Focus On Czech Presentation Transcript

    • The Future of Domain Parking With a Focus on the Czech Market Ed Russell, President, NameDrive LLC NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com Simon Pupo, NameDrive LLC
    • Presentation Overview
      • A brief History of NameDrive
      • NameDrive and the Czech Market
      • Domain Parking Past and Present
      • The Future of Domain Parking and Monetization
      NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com
    • NameDrive History
      • Founded in August 2005
      • Named by Google as the fastest-growing reseller of Google advertising ever
      • Winner of Best Parking Service, as voted for by Domainers on DomainNameWire.com in February 2006 and awarded Best Parking Service at Domain Round Table in Seattle 2007
      • First parking provider to offer many innovations in domain parking, including full IDN support in 2006
      • Launched sales platform in May 07. Park&Sell offered first-ever chance to buy domains based on earnings
      • NDX market to be launched Qtr 2, 2009
      NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com
    • NameDrive in the Czech Republic
      • After a slow start, we have seen much stronger growth in the Czech market
      • New Czech member sign ups have almost tripled in the last few months
      • Full IDN Support
      NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com
    • Growth in Czech Users NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com
    • Domain Parking in the Past
      • Several parking companies launch after seeing the huge potential. Most notably DomainSponsor, Sedo, Fabulous, all around 2002
      • Parking remained relatively unknown and unused until late 2004
      • 2005 saw huge growth in the domain industry and domain parking. ND launched along with several other parking companies
      • New era of domain parking begins
      NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com
    • Fish in the Domain Parking Ocean NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com
    • Domain Parking today
      • Large number of companies
      • A mixture of Google and Yahoo
      • Most companies still overwhelmingly US-centric
      • Europe recognised as a growing market
      • Domain parking still revolves around the original technology, despite claims to the contrary
      • Parking still struggles to shake off its bad image outside the industry
      NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com
    • The Future of Domain Parking NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com
    • The Future of Domain Parking
      • Important to differentiate between Domain Parking and Domain Monetization, of which Parking is one option
      • Domain Parking itself will see few major changes
      • Domain Monetization will become more accessible and therefore more widely-used
      • A huge number of monetization options available in the future
      NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com
    • Domain Parking Providers
      • No more new top tier parking providers
      • Consolidation among smaller companies
      • Country / region specific parking providers
      • More companies moving into Europe
      • Will offer more monetization options than straight parking
      • Another advertising feed to challenge Google?
      • More cooperation with registrars / domain service providers
      NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com
    • Domain Parking Methods
      • No major changes in how domains are parked
      • More customization for individual domains allowing more content, better looking pages
      • Google don’t want parked pages in the listings
      • No affiliates, few additional advertising sources, no built-out sites
      • The current parking solution is a perfect fit for mass monetization of domains
      NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com
    • Development of Parked Pages NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com
    • Development of Parked Pages NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com
    • Development of Parked Pages NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com
    • Why no major change?
      • Domain parking is best-suited to monetizing large numbers of differently-themed domains
      • It is free, requires no technical knowledge to set up, very low maintenance and thousands of domains can be monetized within minutes
      • Other monetization methods require constant replenishment, just like “real world” shops
      • There is as of yet no sustainable “middle ground” between parking and developing mini sites or full websites
      NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com
    • Strength of Domain Parking
      • Despite its image, is a highly successful way of monetizing domain traffic
      • Research shows excellent conversion for advertisers
      • Simplicity and effectiveness of PPC advertising
      • General growth of online advertising will lead to higher PPC
      • Increased awareness will lead to more domain registration and more use of inactive domains
      NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com
    • Domain Monetization
      • Huge selection of techniques: CPA (Affiliates), PPL (Pay Per Lead), Pay Per Call, Domain Leasing, Mini Sites, Full Websites & CPM
      • More mass solutions offering these techniques for large portfolios, but maintenance required
      • More owners of smaller portfolios using these methods instead of classic domain parking
      • Overwhelming number of options results in no “perfect” solution for domains
      NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com
    • The Czech Future
      • Czech market set for a massive increase in internet use, leading to large traffic increases
      • Awareness of domain monetization opportunities will help develop domain monetization and the secondary market
      • Monetization methods currently being pioneered in the US will filter through to Europe via UK and Germany
      NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com
    • Internet Penetration Potential Source: InternetWorldStats.com NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com Source: InternetWorldStats.com
    • Internet Penetration Potential Source: InternetWorldStats.com NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com
    • Increase in Monthly Earnings NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com
    • Conclusions
      • Domain parking and domain monetization to increase worldwide as global online advertising spend increases
      • Though the Domain Parking model will not change significantly, domain owners will be provided with an increasing number of options to monetize their domains
      • Domain owners will increasingly become aware of the value of domain monetization
      • The Czech market is showing strong signs of growth and will continue this trend, using new monetization models pioneered elsewhere
      NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com
    • Thank you NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com