Simple Guide to
Long Tail SEO
for dogs
BLOGS
From your best friends at:
Search Engine Optimization (SEO) is
important to content marketing.
© 2013 FandomMarketing.com
Get pumped! You’re about
to...
© 2013 FandomMarketing.com
SEO drives traffic from potential
customers looking for
content JUST LIKE YOURS.
Organic traffic is HEALTHY
traffic. It should make up most of your visits.
© 2013 FandomMarketing.com
Tip: In Google Analy...
Search engine
spiders crawl the
WEB to index the
best quality
content.
© 2013 Fandom Marketing
they’re CURRENT
& INFORMATION RICH.
© 2013 Fandom Marketing
Blogs are highly VISIBLE to
search engines because
SEO works best for blogs that use
long tail keywords.
© 2013 Fandom Marketing
Mobile app
or
mobile, app, strategy
vs.
“How...
What you should know about
long tail search…
generally LOW search volume
have high RELEVANCE = conversion
can be easier to...
Now, let’s SEO a blog.
© 2013 Fandom Marketing
Before you get started.
Install an SEO Plugin to your
WordPress blog, like
toast
yoast
© 2013 FandomMarketing.com
Tip: Vis...
STEP 1
Choose a blog post to optimize and read it.
Identify 3-6 word phrases people might be
searching online.
© 2013 Fand...
STEP 2
Brainstorm keywords.
Use modifiers around a TOPIC to produce a long tail keyword.
MODIFIER
How to
Guides
DIY
Tutori...
STEP 3
Research Google AdWords Keyword Planner.
Find one long tail keyword with the best RELEVANCY & TRAFFIC.
© 2013 Fando...
STEP 4
Write SEO meta tags.
Here we applied them here using the yoast WordPress plugin.
TIP: There are other ways to apply...
Stop! Avoid these common MISTAKES.
© 2013 Fandom Marketing
1
2
3
Do not use commas
between words in
the long tail keyword
...
STEP 5
Optimize body copy.
Be sure your target keyword is used in body copy at least TWO
TIMES, once in the first paragrap...
STEP 6
Use the keyword in an H2 heading.
Only if it makes sense in the copy and is not too repetitive.
© 2013 Fandom Marke...
STEP 7
Optimize the permalink.
Change the permalink (URL name) to the SEO title.
TIP: Your SEO title can be different from...
Blog SEO Checklist
Keyword
Research
Look for
relevance &
traffic.
Meta Tags
Use exact
phrase.
Body Copy
Repeat
keyword 2+
...
Hot dog! Now you’re an SEO genius.
© 2013 Fandom Marketing
Tweet your questions to:
@FandomMarketing
Get more tips on our BLOG:
brandswithfansblog.com
HIRE US:
fandommarketing.com
i...
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Simple Guide to Long Tail SEO for Blogs

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Learn how to SEO blog posts using long tail keywords with this simple guide. Find out how long tail search can drive customers to your content.

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  • 'Hello there!

    You got a nice presentation here. Anyway, I tend to agree with you that SEO works best for blogs that use long tail keywords. I hope that every blogger must be aware of this. I will be sharing this post of yours to my newbie friends for I know they will learn a lot from your presentation.'
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  • Good point Sushan. Long tail should be part of a bigger strategy as supporting keywords to general big traffic keywords, which are much more competitive. Blogging and fresh content work great for long tail. General keywords often do well on broad shopping categories, services pages, products and brand website info.
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  • All though long tail help in effective seo but there is one contradiction if we ficus on long tail then we wont be getting visits on particular keywords.
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Simple Guide to Long Tail SEO for Blogs

  1. 1. Simple Guide to Long Tail SEO for dogs BLOGS From your best friends at:
  2. 2. Search Engine Optimization (SEO) is important to content marketing. © 2013 FandomMarketing.com Get pumped! You’re about to learn about this for blogs.
  3. 3. © 2013 FandomMarketing.com SEO drives traffic from potential customers looking for content JUST LIKE YOURS.
  4. 4. Organic traffic is HEALTHY traffic. It should make up most of your visits. © 2013 FandomMarketing.com Tip: In Google Analytics look under traffic sources> all traffic> click pie chart “percentage” icon
  5. 5. Search engine spiders crawl the WEB to index the best quality content. © 2013 Fandom Marketing
  6. 6. they’re CURRENT & INFORMATION RICH. © 2013 Fandom Marketing Blogs are highly VISIBLE to search engines because
  7. 7. SEO works best for blogs that use long tail keywords. © 2013 Fandom Marketing Mobile app or mobile, app, strategy vs. “How to build a mobile app” or “Mobile app strategy”
  8. 8. What you should know about long tail search… generally LOW search volume have high RELEVANCE = conversion can be easier to COMPETE for have a long SHELF LIFE © 2013 Fandom Marketing
  9. 9. Now, let’s SEO a blog. © 2013 Fandom Marketing
  10. 10. Before you get started. Install an SEO Plugin to your WordPress blog, like toast yoast © 2013 FandomMarketing.com Tip: Visit yoast.com/wordpress/seo/ or search “yoast” in your WordPress dashboard> plugins
  11. 11. STEP 1 Choose a blog post to optimize and read it. Identify 3-6 word phrases people might be searching online. © 2013 Fandom Marketing
  12. 12. STEP 2 Brainstorm keywords. Use modifiers around a TOPIC to produce a long tail keyword. MODIFIER How to Guides DIY Tutorials Compare x to y Verbs Descriptors KEYWORD how to clean a fish tank salt water fish tank guide DIY saltwater fish tank fish tank cleaning tutorial fish tank vs fish bowl building a fish tank dirty fish tank water © 2013 Fandom Marketing “fish tank”
  13. 13. STEP 3 Research Google AdWords Keyword Planner. Find one long tail keyword with the best RELEVANCY & TRAFFIC. © 2013 Fandom Marketing TIP: Select the “keyword ideas” tab. If your customers are in the U.S. use the targeting filter.
  14. 14. STEP 4 Write SEO meta tags. Here we applied them here using the yoast WordPress plugin. TIP: There are other ways to apply SEO meta tags using various plugins or features specific to your website. If you don’t have a WordPress blog we recommend it. It makes it easy. © 2013 Fandom Marketing yoast = green = good
  15. 15. Stop! Avoid these common MISTAKES. © 2013 Fandom Marketing 1 2 3 Do not use commas between words in the long tail keyword Use exact phrase without rearranging words Don’t mess with “s” by making singular words plural Keyword: “how to clean a fish tank”
  16. 16. STEP 5 Optimize body copy. Be sure your target keyword is used in body copy at least TWO TIMES, once in the first paragraph and again in another. DISCLOSURE: We used content from www.cleaningfishtank.com for demonstration purposes because we were too lazy to write our own fish tank article from scratch. © 2013 Fandom Marketing
  17. 17. STEP 6 Use the keyword in an H2 heading. Only if it makes sense in the copy and is not too repetitive. © 2013 Fandom Marketing
  18. 18. STEP 7 Optimize the permalink. Change the permalink (URL name) to the SEO title. TIP: Your SEO title can be different from your blog title, which is the one displayed on your blog page to visitors. A blog title should read like a headline. An SEO title is read by spiders. © 2013 Fandom Marketing
  19. 19. Blog SEO Checklist Keyword Research Look for relevance & traffic. Meta Tags Use exact phrase. Body Copy Repeat keyword 2+ times. H2 Heading Keyword in body copy subheading. Permalink Use the SEO title for URL name. © 2013 Fandom Marketing
  20. 20. Hot dog! Now you’re an SEO genius. © 2013 Fandom Marketing
  21. 21. Tweet your questions to: @FandomMarketing Get more tips on our BLOG: brandswithfansblog.com HIRE US: fandommarketing.com info@fandommarketing.com
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