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Global Pursuit Profile 1212

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Global Pursuit company introduction, includes company profile, mission statement and the brands and the services we offer and beyond.

Global Pursuit company introduction, includes company profile, mission statement and the brands and the services we offer and beyond.
Global Pursuit, we think local and pursue global!

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Global Pursuit  Profile 1212 Global Pursuit Profile 1212 Presentation Transcript

  • 全球倍術股份有限公司 簡介 June, 2012
  • Global Pursuit• Global consumer products licensing and brand equity agency which “thinks local and pursues global” 全球倍術是一個專業的品牌管理與授權代理公司.• Featuring a well-connected network of offices in San Francisco, Hong Kong, Taiwan, Tokyo, Beijing, Shanghai, Seoul and Irvine, CA. European office in Amsterdam opening 2013. 全球化佈局串連各區當地專業資源,我們的駐點包括: 舊金山、香港、 台北、東京、北京、上海、首爾與加州爾灣. 歐洲辦公室將於2013年正式設立.• Global Pursuit is a joint venture between Gamania Digital Entertainment Co., LTD and Brand Reality, LLC. 全球倍術公司係由遊戲橘子企業總部與美國 Brand Reality, LLC 共同投資成立。
  • Mission Statement 在地思考,擴展全球!“thinks local. pursues global.” 在地專業. 全球佈局• Our mission at Global Pursuit is to be the industry leader in building and promoting brands and other intellectual properties globally and to fully maximize their revenue streams through licensing of brands and intellectual properties. 透過全球佈局的串連,極大化品牌行銷效益,為客戶創造高收益與 價値。• This will be accomplished by executing strategies that combine a keen understanding of the cultural differences in local markets with the expertise and efficiency of a global company. 專業的在地團隊,提供因地制宜的市場策略與服務。
  • Core Services 在地思考,擴展全球!• Selling and Managing Brand Licenses 品牌授權業務推廣與管理• Assessment of Brand and IP Assets 品牌資產評估• Licensing, Promotional & Retail Sales Strategies 授權、促銷與零售策略• Negotiation & Administration of Agreements 合約協商談判與管理• Market Research 市場分析• Managing Retail Partnerships 零售關係管理
  • Core Services 在地思考,擴展全球!• Global Pursuit has executed programs in all facets of marketing, licensing and brand management. 從行銷、授權到品牌管 理...等, 全球倍術全方位推動計劃,• Weve worked as licensees, licensors, marketers and salespersons, so we know innately what you need and what makes for a successful campaign. 我們扮演多重角色,包括:授權商、授權主、行銷人員與業務代表..等, 於是我們更貼近理解每一個客戶的需求,握有成功之鑰。• Were passionate about our brands and take pride in our results. 我們是充滿熱忱與專業的團隊。
  • Worldwide Offices Amsterdam ParisSan Francisco Beijing Seoul Tokyo Irvine Shanghai Hong Kong Taiwan (HQ)
  • The Team 謝春未 Sanvy Jann Cynthia CEO Stanley Money EVP President 吳利芸 蕭邦琪 Fancy Connie Regional Manager Director Marketing & Marketing & merchandising merchandising 歐陽如修 王貞子 JC Amanda Internet & Representative, marketing Great China 楊恩頎 章菁芬 Anky Helene Marketing Adminstration Planner
  • The Beatles 品牌介紹 BrandsKISS Mig Said Hero:108
  • 多元品牌 精彩豐富 Gamania原創動畫<水火:108> 東方元素征服西方視界 經典天團: Beatles批頭四 搖滾不死: KISS Gamania原創動畫<米各說> 原創 音樂 清新動畫小品 動漫遊戲 品牌 搖滾X卡哇伊: KISSXHello Kitty 國際動畫:Luna 流行天后:瑪丹娜 Gamania自製遊戲 設計師 品牌清新小品:米各說 美國新銳視覺設計師: 好萊塢名人最愛的空間設計大師: Jason Tharp Lizzie McGraw
  • 多元品牌 涵蓋不同市場需求
  • 音樂品牌: 從最經典到最流行縱橫樂壇50年,流行樂壇歷史上公認,在商業上最成功與最偉大的樂團。• 品牌: The Beatles 批頭四• 主要目標族群: 男性25~40歲;音樂愛好者• 特點: 同時擁有真人與動畫授權手冊,圖素豐富,發揮空間大。
  • 音樂品牌: 從最經典到最流行70年代華麗搖滾的始祖,至今仍活躍與音樂舞台,並積極投入授權品牌市場。• 品牌: KISS• 主要目標族群: 男性25~40歲;搖滾愛好者• 特點: 授權概念成熟,跨品牌聯名合作,迅速擴展消費族群。
  • 音樂品牌: 從最經典到最流行 流行天后• 品牌: Madonna瑪丹娜• 主要目標族群: 18~45歲;音樂愛好者; 女性略多於男性。• 特點: 樂壇獨領風騷,專輯、演唱會..等行銷宣傳炒作一波波,周邊商品搭乘話題/Event 銷售創佳績。
  • 原創動漫遊戲: <水火:108>遊戲橘子原創動畫,與英國Cartoon Network及法國Moon Scoop共同製作,已於全球超過164區域播出,屢創收視佳績,日前推出第2季新內容。• 品牌: <水火:108>• 主要目標族群: 4-12歲男孩&青少年• 特點: 動畫影集52集x 11分鐘;於全球Cartoon Network卡通頻道熱播中!!
  • 原創動漫遊戲: <米各說> 米各說…每個人心中都有一座元 氣森林;裡面有讓人會心一笑的 角色及小故事。溫暖的調性及逗 趣的內容,只有音樂與畫面,除 去了對白與字幕,以最純粹的心 看世界,帶給人最單純的感動。 • 品牌: <米各說> • 主要目標族群: (1)18-30歲 輕熟女 (2)0-6歲 學齡前幼兒 • 特點:第一季共30集動畫短片,每集 約1-2分鐘。透過與八大金鐘偶像劇 <我可能不會愛你>的文創內容合 作,成為華語地區輕熟女的最愛!!
  • 原創動漫遊戲: <LUNA>加拿大知名動畫公司Rainmaker最新動畫短片,精緻細膩的畫風與娓娓道來的故事,帶領著觀眾進入迷人的黑夜與愛情,國際獲獎連連。• 品牌: <LUNA>動畫短片5分鐘;• 主要目標族群: 25-45歲熟女• 國際得獎:2011 SIGGRAPH Computer Animation Festival ;2011Best Animated Short honors and will be screened at the CISF ; New York City International Film Festival; the Chicago Children’s Festival; the Kansas International Film Festival; FLICKERS Rhode Island Film Festival and the Silicon Valley Film Festival as well as an Honorable Mention at the Metropolitan Film Festival of NYC.
  • 原創動漫遊戲: Gamania自製遊戲 Gamania旗下多款自製遊戲,人氣爆錶!! • 2013年即將推出兩大巨作: (1) 可愛又強大的<Dream Drops快轉童話> 跟著白雪壞公主與 御姐紅心皇后一起進入的童話世界大冒險!! (2)<Core Blaze>以次世代Unreal Engine 3開發,擁有壯闊華 麗的擬真場景、刺激並極具挑戰性的深度關卡。
  • 設計師品牌: Lizzie McGraw美國知名室內空間設計師—Lizzie McGraw 以她特有的”Urban Farmhouse”風格而聞名,並經常受邀擔任空間設計類的電視節目嘉賓,廣受喜愛。Lizzie近年來的設計經常以”環境友善”為出發,”Reclaim the past to enjoy thefuture回收過去享受未來”也成了她的口頭禪。Lizzie在1997年於加州開立了”Tumbleweed & Dandelion”家飾館,獨樹一格的品味與極具巧思的設計,讓Lizzie的設計成了許多好萊塢名人的最愛,其中鳳凰女茱莉亞勞勃茲即為Lizzie的重要客戶之一!!
  • 設計師品牌: Ohiya美國新銳視覺設計師Jason Tharp自創品牌Ohiya, 以可愛又搞怪的風格擄獲了青少年的心,而其品牌精神—”the Art of Making Friends交朋友是門藝術”更引起現代都會人的共鳴。Tharp喜歡新挑戰,對於新圖素的開發與各式合作可能性都樂於嘗試。Ohiya旗下目前5個主打品牌為: 可愛又可怖殭屍一族 卡哇伊動物家族 搖滾萬歲 Zombuddiez Zoomi POP! Smooch 傳說中的神秘生物 Mythaken Katinja忍者貓 現身!!
  • 合作策略• 靈活應用多元品牌,針對不同目標族群與市場,量身訂 作授權合作。• 多元授權可能,並資源共享,創造雙方合作雙贏。  商品授權  活動授權  促銷授權  通路授權 and more……
  • What people are saying…“We’ve been thrilled with the excellent work from Global Pursuit since day one. In avery short time, they have become one of our top agents, negotiating and securing top-tier licensees for key brands, including KISS, The Beatles and KISS/Hello Kitty. Theyunderstand the value of our brands and are able to convey that to themarket, particularly in China, Hong Kong and Taiwan – territories we very much wantedto move into. Their expertise and results have been phenomenal.” --Michael Krassner, EVPLive Nation Merchandise"In a short time period, Global Pursuit was able to get top video placement with VIMEOfor our animated short LUNA. This resulted in one of the worlds largest electronicscompanies being interested in a commercial license for our short. Global Pursuits"leave no stone unturned" approach leads to results for its clients.” --Catherine Winder, FormerPresident, Rainmaker Entertainment and Former Producer, The Clone Wars, Lucasfilm Animation
  • What people are saying…“The team of Cynthia Money and Jann Stanley at Global Pursuit is a force to bereckoned with. I’ve worked with each of them in the past and have experienced first-hand the incredible results they can achieve. Their combined expertise, trackrecord, and passion for their work, are unparalleled in their industry. ”--Carol Roeder“Working with Cynthia Money is an absolute pleasure. She has a keen ability torecognize great partnership opportunities and her devotion to making these deals workfor everyone is remarkable. I hope to work with her on additional projects in the nearfuture.”--Joyce S. Jun, Counsel handling film and television production anddistribution, licensing, merchandising, video games counseling and representing international and domestic clients.Katten Muchin Rosenman LLP
  • 全球倍術主要連絡人 Key Contact 美國 / 全球 亞洲 Cynthia Money 吳利芸 Fancy Wu 716 Montgomery Street, Suite 3 23511 台灣新北市中和區 San Francisco, CA 94111 中正路736號18樓 415.989.5888 +866.2.8226.9166 *1008 cynthiamoney@pursuit.bz fancywu@gamania.com
  • Thinks Local, Pursues Global 在地專業, 全球佈局