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The family candy crush on prepaid: Will your bank be a player in the saga?
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The family candy crush on prepaid: Will your bank be a player in the saga?

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  • 1. The family candy crush on prepaid: Will your bank be a player in the saga? Bill Dwight Founder & Chief Dad @FamZoo #ABAMKTG 2013 ABA Marketing Conference
  • 2. Ever take a kid to a candy shop? ● "It's on me." ● "It's on you." ● In between?
  • 3. Set mini budget. Credit to child card.
  • 4. Child reviews balance. Deliberates. Makes purchase.
  • 5. Child reflects, learns...eventually
  • 6. The problem Kids are growing up with poor financial habits in a challenging economic world filled with insanely busy parents.
  • 7. The gap we fill ● Piggy Bank ● School Programs ● Games ● Hand Over Cash/Cards On Demand ● Child Savings Accounts ● Teen Prepaid Cards ● Subaccounts ● Traditional Checking, Savings, Credit Card GAP
  • 8. Our Solution: Virtual Family Banking + +
  • 9. How FamZoo works
  • 10. Q: Money & kids: When do you start? A: When old enough not to eat it. Money habits are set by age 7 University of Cambridge Study
  • 11. Prepaid: Perfect for kids.
  • 12. Prepaid: Perfect for teens, too.
  • 13. Prepaid: Perfect for college, too.
  • 14. The trend FamZoo pioneered "In life, there are often multiple shared accounts and managing these from a single portal is a real world need." --Nick Holland, Javelin Research, Finovate Fall 2013 Recap
  • 15. Put your own wrapper on the outside Showcase your brand.
  • 16. Put your own treats on the inside Target your offers and content.
  • 17. Bundle with other goodies Part of the Transcard Premier Select Suite http://www.premierpaymentcards.com/
  • 18. Will you be a part of that first candy store purchase? Get in the game.

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