The family candy crush on prepaid: Will your bank be a player in the saga?

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The family candy crush on prepaid: Will your bank be a player in the saga?

  1. 1. The family candy crush on prepaid: Will your bank be a player in the saga? Bill Dwight Founder & Chief Dad @FamZoo #ABAMKTG 2013 ABA Marketing Conference
  2. 2. Ever take a kid to a candy shop? ● "It's on me." ● "It's on you." ● In between?
  3. 3. Set mini budget. Credit to child card.
  4. 4. Child reviews balance. Deliberates. Makes purchase.
  5. 5. Child reflects, learns...eventually
  6. 6. The problem Kids are growing up with poor financial habits in a challenging economic world filled with insanely busy parents.
  7. 7. The gap we fill ● Piggy Bank ● School Programs ● Games ● Hand Over Cash/Cards On Demand ● Child Savings Accounts ● Teen Prepaid Cards ● Subaccounts ● Traditional Checking, Savings, Credit Card GAP
  8. 8. Our Solution: Virtual Family Banking + +
  9. 9. How FamZoo works
  10. 10. Q: Money & kids: When do you start? A: When old enough not to eat it. Money habits are set by age 7 University of Cambridge Study
  11. 11. Prepaid: Perfect for kids.
  12. 12. Prepaid: Perfect for teens, too.
  13. 13. Prepaid: Perfect for college, too.
  14. 14. The trend FamZoo pioneered "In life, there are often multiple shared accounts and managing these from a single portal is a real world need." --Nick Holland, Javelin Research, Finovate Fall 2013 Recap
  15. 15. Put your own wrapper on the outside Showcase your brand.
  16. 16. Put your own treats on the inside Target your offers and content.
  17. 17. Bundle with other goodies Part of the Transcard Premier Select Suite http://www.premierpaymentcards.com/
  18. 18. Will you be a part of that first candy store purchase? Get in the game.

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