We’ve spent the last year working at TACSI as the radicalredesign team co-designing with families in South Australia
Carolyn has a background in social work and had worked withfamilies all across South Australia, and in Africa. She is a singer,a pilates instructor and has a dog named Billie.
Sarah’s a Dr in social policy with a background in sociology.She’s worked for governments in the US, UK & NZ to engagepeople in policymaking. She likes airports and Mexican food.
Chris is a designer. He’s spent 8 yrs designing new kinds ofpublic services in the UK & before that designed biscuits, crispsrazors & cameras. Chris likes making music & sausages.
Working with these families, we built a new kind offamily support program called Family by Family.
It’s all about families helping families. It’s going to scale inSouth Australia. See tacsi.org.au/designpapers
Now Carolyn is going to grow the Family by Family empire.
Chris & Sarah are going to develop a new radicalredesign team to take on challenges like ageing
That’s why we need you!
We’re building a long term team in Adelaide & we’re lookingfor people to come for 12 months, learn a new approach andgo on to share it with others. We secondments.
Mandatory 5 stage process diagramThe radical redesign approach builds on Chris and Sarah’swork as InWithFor in the UK. See inwithfor.org
swagOur approach steals the best bits from design, socialscience, policy, community development, and business.
That’s why we’re looking to recruit designers, socialscientists, policy people, community people, & businesspeople to help make the approach better.
Because the approach is new and we’re bringing differentkinds of people together, there’ll be time to work & to learn.
We’ll work with older people on a live project
We’ll learn together through weekly reflection time, regularretreats, & classes taught by you and your new teammates.
You’ll be part of a team developing a first of its kindcurriculum for social innovation.
This is a special opportunity. You can count the number oforganisations working in this way on less than two hands.
You can count the number of places where you can learn towork in this new way on less than one hand.
Here are some of our favourite photos from the Familyproject.
LOOK PHASEWe found families to work with, and got toknow them by spending time in their homes
First we designed offers and materials to getfamilies interested
Chris putting flyers into letterboxes
Meeting families at a stall in a local shoppingmall
Our mobile family recruitment stall
We ran a free family festival to meet people livingin the local area
Carolyn dressed up as an orange costume toattract kids. As you can see, it worked
We had got to know over 15 families over takewaydinners. Honey chicken was the most popular dish.
Hungry Jacks was the runner up
We used games and activities to get a betterunderstanding of family life and family stress
We spent up to two days hanging out with somefamilies doing ethnography
To get a different perspective on family life, Chrisspent time with families living in a country town
Sarah engaging a young person as a‘family journalist’
anthropologistBack at the studio we tried to make sense of whatwe’d learnt from spending time with families
We created a sounding board of people from childprotection services, academia, NGO’s & government
We shared our analysis with the sounding board
Analysis done, we wrote 11 drafts of our first publicpaper - Going for the good life
You candownload ithere...tacsi.org.au/designpapers
CREATE PHASEBased on what we learnt in the LOOK phase we developedideas for lots of different ways to enable families to thrive
It all started with a brainstorm
An inspirational visit to the bookstore with ourdesign intern Raasti
An inspirational field trip to analyse the familyexperince of the zoo. With bonus roo petting.
Some early ideas for ‘The Family Exchange’ aprecursor to the Family by Family concept
Carolyn testing our early ideas with a family
Our early ideas were too opportunity focussed forsome families
We developed a second version of our ideas
...and tested them with families. They workedslightly better.
We developed a third iteration of our concept - tofind & train families to help other families
The first “Family by Family” materials & messages
The Family by Family concept worked much betterwith families. Finally we were getting somewhere.
Practitioners liked the Family by Family conceptbecause it drew on family experience
Our sounding board liked Family by Family asit activated new resources to support families
PROTOTYPE PHASEWe ran a small version of Family byFamily in order to improve on our ideas
To recruit families we tested five different versionsof materials until we got to some that worked
We trained 10 ‘sharing families’ at two weekendtraining camps
Chris introducing some of the key ideas to familiesat the first training camp
Carolyn helped families prepare to help otherfamilies by role playing interactions
‘Active listening’ workshop for adults & kids
The families helped us get more families involvedby running pop-up events
We connected families through link-ups
We supported families through a weekly dinner,and designed learning games for them to play.
Carolyn played the role of the coach. It was her jobto support families in a link-up
We designed materials to help coaches helpfamilies. They had to be very easy to use.
We developed 15 verions of our measurement toolsuntil we got to something that worked well
By the end of prototyping we’d tested & improved....Offers like...becoming a sharing familyRoles like...the coachExperiences like...the training campTools like...measurement & coaching aidesCommunications like... flyers, brochures, websites
BUILD PHASE s he T ry toFrom what we learnt through prototyping we built aninvestment case, and a project story
business analystWe worked with analysts to model the investmentFamily by Family would need to go to scale
We developed proposals for potential funders
We made a documentary film of the project toshare the story
The families gave feedback on the first cut of thefilm and now we’re preparing for a public launch
LOOKTHE ENDIf you want to see more, watch the video fromthe LOOK & CREATE stages of Family by Family