Rakutens goal● Internationally expanding● Will be world company
Rakutens strategy● Rakuten will succeed in the business world Boost ones English communication ability.● Diversify out of the country In 2020, EC market is expected to expand into a 70-trillion-yen market.
Specific strategy● Govern overseas employee in English● Escapes from Galapagos to make goods for the world
Therefore …Every employee need to be able tocommunicate well in English
Merit 1● It is possible to share business strategy with overseas employee● Japanese is fuzzy. English is direct. Because, meeting will short and deploy earlier
Merit 2● Communicate with overseas employee easily● Recruit excellent human resources
Demerit 1● It is inefficient to communicate with Japanese employee in English● Talent drain
Discuss Rakutens strategy● Rakutens employee have a lot of trouble learn English. As a result, Talent maybe leave. But, there is a chance that recruit excellent human resources. And it is possible to share business strategy with overseas employee.
Why other companies are not comfortable doing what Rakuten is doing?● Communicate with Japanese employee in English● Every employee must learn and use English
My ideas● I think it makes business sense to make English its official language. Rakuten put a term limit of 2 years to every employee to learn English. But, it is difficult to express ones opinion clearly in English at a meeting. Rakutens goal will be world company. There are many employees who can communicate in English around the world. They are needed Rakuten. Because, Rakutens employees must do business with them.