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  • You can now import email addresses into your fan page. It used to be just for your personal page.
  • -There are 135,912 OC adults who visited Twitter 4/16/08 Project Business Plan

Transcript

  • 1. Social Media Basics Presented by The Orange County Register 4/28/2011
  • 2. Agenda
    • What is social media?
      • Facebook
      • Twitter
      • YouTube
      • LinkedIn
      • FourSquare
    • Is social media a fad?
    • Personal vs. Business
    • Social media tips
    • Closing thoughts
    • 2011 Product review
  • 3. How important is your sphere of influence?
    • How much of your leads come from word of mouth?
    • Referrals?
    • Repeat customers?
    • How important is it for you to stay in front of your audience?
  • 4. What is Social Media?
    • The online platforms that people use to share information, opinions, insights and experiences with friends, communities, and companies
    • Branded applications, blogs, review sites, wikis, virtual worlds, file sharing sites and social networks
  • 5. Is Social Media a Fad?
    • http://www.youtube.com/watch?v=lFZ0z5Fm-Ng&NR=1
  • 6. How many hours per week are spent on Social sites?
    • 4.4
    • 3.1
    • 4.6
    • 1.8
  • 7. How many hours per week are spent on Social sites? A. 4.4 - Email B. 3.1- Knowledge C. 4.6- Social D. 1.8- Shopping
  • 8. How many hours do people spend on Facebook in a month?
    • 6:48
    • 5:30
    • 8:45
    • 7:01
  • 9. People spend more time on Facebook in a given month than Google, YouTube, msn, Bing, Yahoo!, Windows Live Combined. Engagement
  • 10.
    • According to the Nielson Co:
      • Social networking takes up 22.7% of users’
      • computer time.
      • There are over 600 million users on Facebook
      • There are over 93 million users on Twitter
      • There are over 85 million users on LinkedIn
    Engagement
  • 11.
    • 25% of all web pages in U.S.
    • 151.13 Million Unique U.S. Visitors in October
    • 600 Million Users worldwide
  • 12.
    • Create a Facebook Business Page
    • Adding friends
    • Being liked
    • Linking
    • Posting
    • Tips, do’s and don’ts
  • 13. Create a facebook Business Page
    • Steps:
      • Choose Local Business
      • Choose A Page Name
      • Agree to Options
      • Enter and then fill out the info
    http://www.facebook.com/pages/create.php
  • 14.  
  • 15. Adding Friends
    • Invite Your Friends, Customers and Business Associates already on Facebook
    • Tip: You can create lists of your friends before hand
    • Import Your Contacts into Facebook
  • 16.  
  • 17. Posting
    • Getting Content
      • Your Website and Events
      • Community Info
      • Blogs you follow
      • News related to your page
    • Mix it up, ask questions
    • Make it interactive, run a contest, invite comments
    • Tip: Let the internet do the work
  • 18.  
  • 19. Being Liked
    • First Goal: Getting to 25
    • Your Unique Facebook address: http://www.facebook.com/OCRegister
    • Include this in your marketing
  • 20. Business Pages
    • -Business Pages – What’s the Difference?
    • -Search Engine Presence
    • -Types of Information
    • -Visibility:
      • - Instant Access to Information vs. waiting for approval
      • -“Like” Button vs. “Add a Friend” Buttons
  • 21. Facebook and Global Toys “R” Us
    • -Holiday promotion to encourage customers to become fans
    • -Used email and other marketing channels
    • -Launched campaign in December 2009
    • -By the end of December they acquired 90,000 new fans a day
    • -Dec sales up 5% over previous year
  • 22. Facebook and Local OC Campaigns -Reborn Cabinets ran for “Best Kitchen/Bath Remodeling Specialist” in Best of Orange County -We created a custom strategy for this campaign -Specific “call to action” posts -Calls attention to page and content
  • 23. – do you tweet?
    • Getting started
    • Following
    • Listening
    • What to Tweet
  • 24. How to use Twitter Professionally
    • -Engage your CEO/owner
    • -Keep in touch with bloggers in your industry
    • -Announce specials/deals
    • -Live updates on events/conferences
    • -Promote blog articles, webinars and interesting news
  • 25. Twitter and Dell Outlet
    • -Since 2007, Dell Outlet started posting exclusive coupons and word of new products on Twitter
    • -New revenue stream of $3 million
    • -Mini 9 laptop computer
  • 26. Twitter and Instant Response
    • Be timely with responses
    • Stay involved and engagement will follow
    • Gain followers who want to join in on the game
  • 27. Turning critics into converts
    • -What is this?
    • -Why have I been given this?
    • -What is that white stuff, Richard?
    • -What have I done to deserve this?
    • -Response
    • -Sir Richard Branson phoned him
    • -Apologized for his experience
    • -Reiterated award winning meals
    • -Invited him to create menu items
    Page
  • 28.
    • 2 nd Largest Search Engine
    • Getting Started
    • Posting Videos
    • Sharing
  • 29.
    • 85 Million Members in over 200 Countries
    • 32 Million in the U.S.
    • 36.5M People visit every month
  • 30.
    • Focus on Your Page vs. Business Page
      • Resume format
      • Work Experience
      • Education
    • Building Your Network
      • Your Business Connections
      • Connections to Customers
    • Recommendations
    • Posting
  • 31. 8 million users (over 100 million check-ins) Page
  • 32. Starbucks’ FourSquare Campaign
  • 33. Social Media Tips
    • -Have a strategy
    • -Promote your page to your current customers
    • -Listen first, then talk
    • -Use photos and videos
    • -Publish relevant information – not invasive or without purpose
    • -Offer something of value – give without wanting something in return
  • 34. Closing Thoughts
    • -Social media is happening
    • -The channel for communication is open
    • -It’s up to you how you utilize it
  • 35. 2011 Product Preview
    • Social Media
    • Mobile
    • Search Engine Marketing
    • Email Marketing
    • Video
    • Banner Display Ads
    • Community Papers and The Orange County Register
  • 36. OC Register solutions - Social Media
    • -Custom Strategy
    • -Management
      • -Listening
      • -Posting
      • -Monitoring
      • -Reporting
  • 37. OC Register Solutions - OCRegister.com
    • -Targeted Banner Ads on OCRegister.com & Yahoo
    • -Rich Media Banners
    • -Sponsorship Opportunities
    • -Videos
  • 38. OC Register solutions - Mobile
    • -Ads on OCR Mobile Websites & Apps
      • -m.ocregister.com
      • -iPad
      • -iPhone
      • -Android
      • -Blackberry
    • -Mobile Website Design
    • -Text Messaging Campaigns
    Over 14% of our traffic comes form a mobile device!
  • 39. OC Register Solutions - Search
    • Search Engine Marketing
    • -Search Engine Optimization
    • -Paid Advertising on Search Engines (PPC)
    • -Places Page Management on Google
  • 40. OC Register Solutions - Profile Pages/ Microsites
    • -Connected to OCRegister.com
    • -High Ranking on Search Engines
    • -Show-off your Facebook Pages
  • 41. Give us your feedback!
    • Complete the evaluation form
    • Indicate if you are interested in more information.
    • Schedule a 15 minute one-on-one.
    • Are there any questions?
  • 42. Thank You