Principles Of Presentation Design-  Developing Your Message
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Principles Of Presentation Design- Developing Your Message



This is one presentation in a series that I use in the classroom and at seminars.

This is one presentation in a series that I use in the classroom and at seminars.



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Principles Of Presentation Design-  Developing Your Message Principles Of Presentation Design- Developing Your Message Presentation Transcript

  • Principles of Presentation Design Tips on how to think like a designer Developing Your Message John Consultant Fallon Presentation Skills
  • For Aristotle, a great presentation was based on Ethos, Pathos and Logos (Soul, Passion and Reasoning)
  • A persuasive argument must be a 41 “Whole-Brain Experience”
  • got purpose?
  • Without a clearly defined purpose, your presentation will deteriorate into a sharing of ideas and data
  • Define your purpose… is it to inform, educate, persuade or entertain
  • Determine your audience response
  • Stimulate a change in behavior… a call to action
  • Your purpose can not be broad or vague
  • A purpose keeps us focused and specific
  • A purpose acts as a filter
  • As a filter, purpose will help determine what information is useful or useless
  • A purpose builds commitment to the material… Commitment is infectious
  • Information…
  • Select your information on relevance
  • Make facts relevant to the purpose
  • 25% will be forgotten in 24 hours 50% will be forgotten in 48 hours 80% will be forgotten in 4 days
  • Point Support Purpose At most, make 3 to 4 points
  • Accompany statistics with examples
  • Four message structures…
  • Categorical: organize / present information in categories
  • Problem / Solution: state the problem, then provide the solution
  • Compare / Contrast: states problem, then provides merits of various solutions
  • Sequential: establishes a belief then builds on it
  • Six Stages of a Persuasive presentation Aristotle’s structure…
  • Introduction: overview of the presentation
  • Narrative: current state
  • Partition: organize topics discussed
  • Confirmation: deliver arguments
  • Refutation: refute arguments
  • Conclusion: summary / call to action
  • Presentation Delivery Process…
  • Housekeeping: inform the audience of the essentials… facilities, length of presentation, etc.
  • Opening Hook: capture your audience’s attention
  • The Promise: define what the audience will gain by listening to you
  • Points: introduce and identify each that will be discussed
  • Content / Support: argument for points
  • Take Away: revisit each point; spoon feed the audience what you want them to hear and remember
  • Promise revisited: show that you delivered on your promise
  • Call to Action: tell your audience how you want them to act and respond
  • Make your presentation a “Whole-Brain” experience
  • Presentation should be: 40% visual, 40% aural and 20% kinesthetic Aural Visual Kinesthetic
  • Visual aids are really visual support: use technology, flipcharts, whiteboards and charts
  • While delivering your presentation, remembe r:
  • Six common reasons for failure… Dorothy Leeds- Powerspeak
  • An unclear purpose
  • Lack of clear organization / leadership
  • Too much One Two Three information •A •C •E •B •D •F Category 4 Category 3 Series 1 Series 2 Category 2 Series 3 Category 1 0 5 10 15
  • Not enough support for ideas and concepts
  • Monotonous voice / Sloppy speech
  • Not meeting the real needs of the audience
  • Rehearse
  • Correct information + organization + proper visual support + proper public speaking techniques + rehearsal = Successful Presentations