Principles Of Presentation Design- Designing In Power Point

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This is part four of a 150+ slide presentation on Presentation Design that I use in the classroom and at seminars.

This is part four of a 150+ slide presentation on Presentation Design that I use in the classroom and at seminars.

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Transcript

  • 1. Principles of Presentation Design Tips on how to think like a designer Designing in PowerPoint John Consultant Fallon Presentation Skills
  • 2. Designing in PowerPoint
  • 3. Signal vs Noise Ratio (SNR)
  • 4. Ratio of relevant to irrelevant information on slide
  • 5. Goal is to have high SNR
  • 6. High SNR causes less deterioration of the message
  • 7. Deterioration… can be caused by inappropriate charts, ambiguous labels unnecessary emphasis of lines, shapes, symbols or logos that don’t support the message
  • 8. Deterioration could be… lines in tables and charts or footers and logos
  • 9. If a message could be designed with fewer elements, then there is no point in using more
  • 10. Clarity should be your guiding principle
  • 11. 3d charts appear less accurate and can be difficult to comprehend 5 4.5 4 3.5 3 Winter 2.5 Summer 2 Fall 1.5 1 Fall 0.5 Summer 0 Winter America Asia Africa Australia
  • 12. Put a logo on the first and last slide
  • 13. If you want people to hear and understand your visual message, the answer is not to add more clutter but to remove it all
  • 14. Bullet points are not usually effective in a live talk
  • 15. Use bullet points rarely or after considering other options for displaying information
  • 16. Picture Superiority Effect…
  • 17. Pictures are remembered more than words
  • 18. Use the Picture Superiority Effect to improve the recognition and recall of information
  • 19. Use pictures and words together to reinforce information for optimal effect
  • 20. The effect is strongest when pictures represent common, concr ete things
  • 21. Visual imagery is a powerful mnemonic device which helps learning and increases retention and is memorable
  • 22. Use Quotes… “To be or not to be, that is the question”
  • 23. Use quotes for support
  • 24. Make them short and legible
  • 25. Quotes add credibility
  • 26. Use an image and a quote “You must be the change you wish to see in the world” - Ghandi
  • 27. “We have nothing to fear, but fear itself” – Franklin Delano Roosevelt Pick an image related to the quote and the size of the slide
  • 28. Empty Space…
  • 29. Empty space implies elegance and clarity
  • 30. Empty space conveys a feeling of high quality, sophisti cation and importance
  • 31. Keeping Your Eye on the Clock By combining words and images, the eye will be drawn to the image first
  • 32. Images guide the viewers eye
  • 33. Balance in design is important
  • 34. The way to achieve balance is to use empty space
  • 35. The viewer should never have to “wonder” where to look
  • 36. A well designed slide has a clean starting point and guide the viewer through the design
  • 37. Empty space can be dynamic and active
  • 38. Conscious use of empty space can bring motion into your design
  • 39. Try using asymmetrical designs
  • 40. Asymmetrical designs activate empty space, make the design more interesting, are more informal and are
  • 41. Symmetrical designs are more static and create feelings of formality or stability
  • 42. Good presentations incorporate presentation visuals that mix symmetrical and asymmetrical
  • 43. Use large images that “bleed” off the slide
  • 44. Use grids and the rule of thirds
  • 45. Where lines cross are “Power Points”
  • 46. Place your subject on a power point
  • 47. Big 4: Contrast, repetition, alignment
  • 48. Contrast…
  • 49. Contrast gives design energy
  • 50. Contrast can be created… by manipulation of space
  • 51. Contrast can be created… through color choices
  • 52. Contrast can be created… through text selection
  • 53. Contrast can be created… by positioning of elements
  • 54. Every good design has a strong and clear focal point with clear contrast among elements
  • 55. Designs with strong contrast attract interest
  • 56. Weak contrast is boring and can be confusing
  • 57. Every single element of a design can be manipulated to create contrast
  • 58. Repetition…
  • 59. Repetition will bring a clear sense of unity, consistency and cohesiveness
  • 60. Repetition is using elements to make the design viewed as part of a whole
  • 61. Examples are background and type
  • 62. Do not overuse repetition… built in templates and templates that have background elements that will become boring
  • 63. Alignment…
  • 64. Never allow your design to look like something was placed randomly
  • 65. Alignment is about obtaining unity among elements on a single slide
  • 66. Try to align elements on a slide
  • 67. Unaligned slides look less sophisticated and unprofessional
  • 68. Proximity…
  • 69. Proximity is about moving elements closer or farther apart to achieve a more organized look
  • 70. Related items should be grouped together
  • 71. Audience will assume items not near each other are not closely related
  • 72. Audiences will tend to group similar items near to each other into a single unit
  • 73. Don’t make the audience “think” about the wrong stuff like slide organization or design priority
  • 74. Design matters
  • 75. Design isn’t or about ornamentation decoration
  • 76. Design is about making communication as easy and clear for the viewer is possible