Principles Of Presentation Delivery Understanding You And Your Audience


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This presentation is part of a series on teaching Presentation Skills in both a classroom and seminar scenario.

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Principles Of Presentation Delivery Understanding You And Your Audience

  1. 1. Principles of Presentationthink like a presenter Delivery Tips on how to Understanding You and Your Audience John Consultant Fallon Presentation Skills
  2. 2. Communication: the imparting of thoughts, feelings or ideas
  3. 3. At least two people needed for communication… “A” and “B”
  4. 4. For effective communication, “B” needs to receive “A’s” message without misunderstanding
  5. 5. Obstacles to communication are lenses
  6. 6. Lenses can be life experiences, background, interests or ideas
  7. 7. Lenses affect how people see and receive knowledge and information
  8. 8. Lenses distort reality
  9. 9. For successful communication to occur, recognize others lenses and realities
  10. 10. Tailor your presentation to avoid distortion and miscommunication
  11. 11. The “Whole-Brain”: divided into four quadrants The Herrmann Model- Ned Herrmann
  12. 12. Two hemispheres… Dr. Roger Sperry- 1950’s
  13. 13. Left is analytical / systematic
  14. 14. Right is artistic / emotional
  15. 15. Three Brains… Dr. Paul MacLean- 1985 Neocortex Limbic Reptilian
  16. 16. Reptilian: survival instincts
  17. 17. Limbic System: Emotion separates mammals from reptiles
  18. 18. Neocortex: Intellect
  19. 19. Explorers Analyzers Organizers Sensors The “Herrmann” Model
  20. 20. Blue Quadrant… left brain logic plus neocortex People tend to be analyzers intellect
  21. 21. Green Quadrant… left brain logic plus emotions / People tend to be organizers feelings from mammalian brain
  22. 22. Red Quadrant… right brain imagination with emotions / People tend to be sensors feelings from mammalian brain
  23. 23. Yellow Quadrant… People tend to be Explorers right brain imagination plus neocortex intellect
  24. 24. Expectations… Brief, clear, pr A conceptual ecise framework, freed information om to explore, connecti on to the big picture Empathy, consid Step-by-step eration of process needs, involvem agendas, acti ent of on others, personal plans, proof relationships and evidence
  25. 25. Likes… Critical Initiative and analysis, good imagination, new debate, time ness, fun, minimal consciousness detail The personal Low risk touch, group communication discussion, cons before the ensus, and session, proof harmony of homework
  26. 26. “By removing a clash of styles, I removed much of the distortion that could have blurred our communication” Nick Souter
  27. 27. The “Herrmann” model provides a simple process to help us see “eye to eye”
  28. 28. The “Herrmann” Model helps understand your audiences communication style
  29. 29. The “Herrmann” Model helps understand your own communication style
  30. 30. Align the two so that you reduce the refraction of one another's lenses
  31. 31. Concerns… Facts Future Efficiency Competition Environment Finances Future Trends Technology Asks “WHAT?” Asks “WHY?” New Concepts Past Trends National – World Performance Vision – Purpose Measurements Long Term Strategy Goals Objectives Training – Development Methods – Teams – Relationships Regulations Community relations Planning – Customer relations Perfection Asks “HOW?” Asks “WHO?” Communications Risk reduction Culture – Values Resources Recognition Control Timing Form Feelings
  32. 32. Your Act…
  33. 33. We all have a particular way of presenting ourselves to others
  34. 34. Our presentation style changes to match the situation
  35. 35. Differing acts does not require differing ourselves
  36. 36. Integrity stays the same
  37. 37. Understand your act…
  38. 38. Once you recognize it, you’ll be able to use and control it
  39. 39. Your act can protect you from nervousness
  40. 40. Develop a understanding of how your act affects others
  41. 41. “What you have to say will be distorted and refracted if the audience feels your “act” is wrong for the occasion” Nick Souter
  42. 42. Align your act with your audiences needs and expectations
  43. 43. The best way to determine your act is to ask others… How do you come across to them?
  44. 44. Think in terms of adjectives, roles and personalities
  45. 45. When you define your “act, learn to project it
  46. 46. Learn to vary the intensity of the qualities that makes your “act” work
  47. 47. Culture…
  48. 48. Every group has a culture… both formal and hidden
  49. 49. Formal culture is… company values, ambitions, attitudes and
  50. 50. Formal culture comes directly from the company
  51. 51. Hidden culture is a set of values and behaviors that may be different from the company
  52. 52. Context… a force that will affect a presentation due to daily changes
  53. 53. Before making a persuasive presentation, kno w the context of the occasion don’t be surprised
  54. 54. Pre-contemplation
  55. 55. Contemplation
  56. 56. Preparation
  57. 57. Action
  58. 58. Maintenance
  59. 59. If you make your pitch at the wrong time, you will be rejected
  60. 60. You can only move people one stage at a time
  61. 61. Before you plan your presentation, know which stage of change your audience has reached
  62. 62. Claim, value and proof…
  63. 63. 1 2 3 Meet the Six core business needs 4 5 6
  64. 64. Save their money
  65. 65. Save their time
  66. 66. Make them money
  67. 67. Make them look good
  68. 68. Make them feel good
  69. 69. Make them feel safe and secure
  70. 70. Determine the audience value, not yours
  71. 71. Only make claims that will be of value to your audience
  72. 72. Understand what worries them
  73. 73. If you understand their needs and worries, structure your presentation to meet their needs
  74. 74. Put yourself in the audiences position and answer the question: “What’s in it for me”?
  75. 75. Use a “drill down” questioning technique to establish “WIIFM”
  76. 76. Proof to support claims…
  77. 77. Case studies
  78. 78. Testimonials
  79. 79. Expert quotes I have not failed. I've just found 10,000 ways that won't work - Thomas Edison
  80. 80. Facts and Statistics
  81. 81. Visual images
  82. 82. Hypothetical examples
  83. 83. Ask yourself, what sort of people am I presenting to?
  84. 84. The more we are aware of the personality of our audience, the easier it will be to exert control