Presentation  Delivery Principles of  Tips on how to think like a Presenter  Developing Your Elevator Speech John Fallon P...
“ It doesn’t matter what you are selling; maybe it’s an idea for a new business, an existing product or service , or a pro...
An “Elevator Pitch” is an overview of an idea, product, project, person or other Solution to a problem and is designed to ...
An “Elevator Pitch” is designed to quickly catch the attention of the audience, persuade them to pay attention to what you...
An “Elevator Pitch” answers the questions: What is it, Who needs it, Why do they need it future, and Who are you to see th...
An “Elevator Pitch” is  Concise  using as few words as possible
An “Elevator Pitch” is  Clear  so that it can be understood by anyone
An “Elevator Pitch” is  Compelling  by explaining the problem and the solution
An “Elevator Pitch” is  Credible  and explains why you are qualified
An “Elevator Pitch” is  Conceptual  and doesn’t go into too much detail
An “Elevator Pitch” is  Concrete  by being specific and tangible
An “Elevator Pitch” is  Consistent  by having each variation deliver the same basic message
An “Elevator Pitch” is  Customized  by addressing the specific concerns and concerns of the audience
An “Elevator Pitch” is  Conversational  by starting a conversation with an audience
An “Elevator Pitch” is designed to be a primer / intro to what you are selling
An effective “Elevator Pitch” is designed to give the audience just enough information to want to know more
Elevator Speech… Why 30 Seconds <ul><li>Time Constraint </li></ul><ul><li>Attention Span </li></ul><ul><li>Television and ...
Elevator Speech… Your Objective <ul><li>Know what you want to say </li></ul><ul><li>Have a single, clear cut objective </l...
Elevator Speech… Who’s Listening? <ul><li>Find the right person </li></ul><ul><li>Know who you’re talking to </li></ul><ul...
Elevator Speech… The Right Approach <ul><li>How to get there </li></ul><ul><li>How to find the right approach </li></ul><u...
Elevator Speech… The Hook <ul><li>Find your hook </li></ul><ul><li>Use humor as a hook </li></ul><ul><li>Use a visual hook...
Elevator Speech… Your Subject <ul><li>How to develop your subject: Know your objective, listener and approach </li></ul><u...
Elevator Speech… Your Subject <ul><li>Check your answers against these questions… </li></ul><ul><li>do they reinforce/expl...
Elevator Speech… Ask for it <ul><li>Close the message: base the close on your audience </li></ul><ul><li>Demand for action...
Elevator Speech… Paint a picture <ul><li>Imagery- colorful images </li></ul><ul><li>Clarity </li></ul><ul><li>Personalizin...
Elevator Speech… The Spotlight is on You <ul><li>First Impressions </li></ul><ul><li>Style and Image: </li></ul><ul><ul><l...
Elevator Speech… One or a Thousand <ul><li>Never memorize </li></ul><ul><li>Never Read </li></ul><ul><li>Outline your talk...
Elevator Speech… Any Place, Any Time <ul><li>On the phone </li></ul><ul><li>Answering machines </li></ul><ul><li>Meetings ...
Bottom line… ALWAYS BE PREPARED
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Principles of Presentation Delivery- Developing Your Elevator Speech

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Principles of Presentation Delivery- Developing Your Elevator Speech

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Principles of Presentation Delivery- Developing Your Elevator Speech

  1. 1. Presentation Delivery Principles of Tips on how to think like a Presenter Developing Your Elevator Speech John Fallon Presentation Skills Consultant
  2. 2. “ It doesn’t matter what you are selling; maybe it’s an idea for a new business, an existing product or service , or a project. It also doesn’t matter who you are selling it to; maybe they are an investor, a potential customer, or a potential client. In order to have a chance of closing the deal, you first need the audience to listen to what you have to say.” - Chris O’Leary
  3. 3. An “Elevator Pitch” is an overview of an idea, product, project, person or other Solution to a problem and is designed to get a conversation started.
  4. 4. An “Elevator Pitch” is designed to quickly catch the attention of the audience, persuade them to pay attention to what you have to say, and convince them that they want to hear more.
  5. 5. An “Elevator Pitch” answers the questions: What is it, Who needs it, Why do they need it future, and Who are you to see the problem and develop the solution?
  6. 6. An “Elevator Pitch” is Concise using as few words as possible
  7. 7. An “Elevator Pitch” is Clear so that it can be understood by anyone
  8. 8. An “Elevator Pitch” is Compelling by explaining the problem and the solution
  9. 9. An “Elevator Pitch” is Credible and explains why you are qualified
  10. 10. An “Elevator Pitch” is Conceptual and doesn’t go into too much detail
  11. 11. An “Elevator Pitch” is Concrete by being specific and tangible
  12. 12. An “Elevator Pitch” is Consistent by having each variation deliver the same basic message
  13. 13. An “Elevator Pitch” is Customized by addressing the specific concerns and concerns of the audience
  14. 14. An “Elevator Pitch” is Conversational by starting a conversation with an audience
  15. 15. An “Elevator Pitch” is designed to be a primer / intro to what you are selling
  16. 16. An effective “Elevator Pitch” is designed to give the audience just enough information to want to know more
  17. 17. Elevator Speech… Why 30 Seconds <ul><li>Time Constraint </li></ul><ul><li>Attention Span </li></ul><ul><li>Television and Radio </li></ul><ul><li>The Sound Bite </li></ul>
  18. 18. Elevator Speech… Your Objective <ul><li>Know what you want to say </li></ul><ul><li>Have a single, clear cut objective </li></ul><ul><li>Find Your Objective </li></ul><ul><li>Discover the “Hidden” objective </li></ul>
  19. 19. Elevator Speech… Who’s Listening? <ul><li>Find the right person </li></ul><ul><li>Know who you’re talking to </li></ul><ul><li>Know your listeners and what they want </li></ul>
  20. 20. Elevator Speech… The Right Approach <ul><li>How to get there </li></ul><ul><li>How to find the right approach </li></ul><ul><li>Objective and approach are essential to each other </li></ul><ul><li>Know what you want, who can give it to you and how to get it </li></ul>
  21. 21. Elevator Speech… The Hook <ul><li>Find your hook </li></ul><ul><li>Use humor as a hook </li></ul><ul><li>Use a visual hook </li></ul><ul><li>Start a “Hook” book </li></ul><ul><li>Gets the audiences attention </li></ul>
  22. 22. Elevator Speech… Your Subject <ul><li>How to develop your subject: Know your objective, listener and approach </li></ul><ul><li>Ask yourself the following questions: </li></ul><ul><li>What am I talking about? </li></ul><ul><li>who is involved? </li></ul><ul><li>where is it? </li></ul><ul><li>when is it? </li></ul><ul><li>why is it? </li></ul><ul><li>how do I do it? </li></ul>
  23. 23. Elevator Speech… Your Subject <ul><li>Check your answers against these questions… </li></ul><ul><li>do they reinforce/explain the objective? </li></ul><ul><li>do they relate to the audience? </li></ul><ul><li>do they correspond to my approach? </li></ul>
  24. 24. Elevator Speech… Ask for it <ul><li>Close the message: base the close on your audience </li></ul><ul><li>Demand for action close: calls for a specific action within a time frame </li></ul><ul><li>Demand for reaction close: a soft sell that uses the power of suggestion </li></ul>
  25. 25. Elevator Speech… Paint a picture <ul><li>Imagery- colorful images </li></ul><ul><li>Clarity </li></ul><ul><li>Personalizing </li></ul><ul><li>Emotional appeal- touching the heart </li></ul>
  26. 26. Elevator Speech… The Spotlight is on You <ul><li>First Impressions </li></ul><ul><li>Style and Image: </li></ul><ul><ul><li>facial expressions, eye contact, posture, gestures, body movements, tone of voice, physical appearance and clothing </li></ul></ul><ul><li>Smile </li></ul>
  27. 27. Elevator Speech… One or a Thousand <ul><li>Never memorize </li></ul><ul><li>Never Read </li></ul><ul><li>Outline your talk </li></ul><ul><li>Rehearse </li></ul><ul><li>Vary the message for variety </li></ul>
  28. 28. Elevator Speech… Any Place, Any Time <ul><li>On the phone </li></ul><ul><li>Answering machines </li></ul><ul><li>Meetings </li></ul><ul><li>Restaurants </li></ul><ul><li>Toasts </li></ul>
  29. 29. Bottom line… ALWAYS BE PREPARED
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