Clpp2008educ Ppt


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Clpp2008educ Ppt

  1. 1. <ul><li>Insert Presenter name/title </li></ul><ul><li>Insert date/location </li></ul>Implementing a Cigarette Litter Prevention Program
  2. 2. <ul><li>What is cigarette litter? </li></ul><ul><ul><li>Partially-smoked cigarettes, cigarette butts, matches, lighters, and packaging that have been dropped to the ground </li></ul></ul><ul><li>Cigarette butts are the most littered item—representing 35% of items collected* </li></ul><ul><li>Individuals typically don’t consider tossing cigarette butts littering </li></ul>Cigarette Litter Facts *Source: 2006 Ocean Conservancy International Coastal Cleanup
  3. 3. <ul><li>Residents and businesses </li></ul><ul><ul><li>Requires additional maintenance </li></ul></ul><ul><ul><li>Owners bear expense of cleanup </li></ul></ul><ul><ul><li>around businesses </li></ul></ul><ul><li>Community quality-of-life </li></ul><ul><ul><li>Decline in tourism, foot traffic, </li></ul></ul><ul><ul><li>business and housing development </li></ul></ul><ul><ul><li>Focus on “small” issues creates safer, livable communities </li></ul></ul>The Costs of Cigarette Litter
  4. 4. <ul><li>It’s unsightly </li></ul><ul><ul><li>Accumulates in gutters, along fencing, outside doorways, and bus shelters </li></ul></ul><ul><ul><li>Creates a sense of disorder </li></ul></ul><ul><li>Cigarette butts don’t disappear </li></ul><ul><ul><li>About 95% of cigarette filters are composed of cellulose acetate, a plastic which can persist in the environment* </li></ul></ul><ul><li>Harmful to waterways and wildlife </li></ul><ul><ul><li>About 18% of litter ends up in local streams, rivers, and waterways* </li></ul></ul><ul><ul><li>Poses hazard to animals and marine life when they mistake filters for food </li></ul></ul>Cigarette Litter and the Environment *Source: Clean Virginia Waterways
  5. 5. <ul><li>Many smokers don’t consider their behavior littering: </li></ul><ul><ul><li>Some believe dropping cigarette butts on the ground and extinguishing them by stepping on them is acting responsibly </li></ul></ul><ul><ul><li>Some drop butts into gutter or storm drains thinking this is a safe way to extinguish a cigarette </li></ul></ul><ul><ul><li>And, some blame littering on lack of ash receptacles </li></ul></ul>Cigarette Littering Misconceptions
  6. 6. <ul><li>Since it’s small, “it doesn’t matter” </li></ul><ul><ul><li>Only 10% of cigarette butts are deposited in litter receptacles* </li></ul></ul><ul><ul><li>35% of smokers toss five or more cigarette butts per pack on the ground** </li></ul></ul><ul><li>Most cigarette littering occurs at “transition points” </li></ul><ul><ul><li>Areas where a smoker must extinguish a cigarette before proceeding: </li></ul></ul><ul><ul><ul><li>Outside retail stores, hotels, office buildings </li></ul></ul></ul><ul><ul><ul><li>Bus shelters </li></ul></ul></ul><ul><ul><ul><li>Train platforms </li></ul></ul></ul>Cigarette Littering Misconceptions *Source: Beverage Industry Environment Council. Community Change Pty Ltd. Understanding Littering Behavior in Australia, June 1997 **Source: iQ Research & Consulting , Keep America Beautiful Pocket Ashtray Study , January 2008
  7. 7. <ul><li>Implement Keep America Beautiful’s </li></ul><ul><li>Cigarette Litter Prevention Program </li></ul><ul><li>Goal: </li></ul><ul><ul><li>To noticeably reduce cigarette butt litter </li></ul></ul><ul><li>Strategies: </li></ul><ul><ul><li>Enforce anti-litter laws </li></ul></ul><ul><ul><li>Build public awareness </li></ul></ul><ul><ul><li>Install ash receptacles at transitions points </li></ul></ul><ul><ul><li>Encourage the use of pocket ashtrays </li></ul></ul>How Can a Community Respond?
  8. 8. Program Components Pocket Ashtrays Public Service Ads Ash Receptacles Review Litter Laws
  9. 9. <ul><li>2006 roll-out to 50 communities resulted in an average 46% reduction in cigarette butt litter </li></ul><ul><li>In 2007, 75 communities saw a 55% reduction of cigarette litter on average; some reported as much as 65% </li></ul><ul><ul><li>2007 programs implemented in downtown areas, beaches, parks/recreation areas, and rest areas along highways/roadsides </li></ul></ul>Program Results
  10. 10. <ul><li>Gather a team </li></ul><ul><li>Assess needs and establish a budget </li></ul><ul><li>Kick-off Cigarette Litter Prevention Program </li></ul><ul><li>Evaluate impact </li></ul><ul><li>Sustain and expand </li></ul>How the Program Works
  11. 11. <ul><li>That’s you! </li></ul><ul><ul><li>Who’s missing from the team? </li></ul></ul><ul><ul><li>Learn about cigarette litter </li></ul></ul><ul><ul><li>Select area for program launch </li></ul></ul><ul><ul><ul><li>Where is cigarette litter a problem? </li></ul></ul></ul><ul><ul><ul><li>Prioritize local areas to target </li></ul></ul></ul><ul><ul><ul><ul><li>downtown </li></ul></ul></ul></ul><ul><ul><ul><ul><li>park </li></ul></ul></ul></ul><ul><ul><ul><ul><li>public area along waterway or beach </li></ul></ul></ul></ul><ul><ul><ul><ul><li>recreation or tourist attraction </li></ul></ul></ul></ul><ul><ul><ul><li>Start where team members can work together </li></ul></ul></ul>Gather a team
  12. 12. <ul><li>Investigate local litter laws </li></ul><ul><li>Conduct cigarette butt litter scans </li></ul><ul><ul><li>Scan is a count of cigarette butt litter along1-2 blocks within the program area </li></ul></ul><ul><ul><li>Scans identify key transition points </li></ul></ul><ul><ul><li>Assesses program impact </li></ul></ul><ul><li>Budget and gather resources </li></ul><ul><ul><li>Ash receptacles – purchase, installation and maintenance </li></ul></ul><ul><ul><li>Pocket ashtrays </li></ul></ul><ul><ul><li>Public education and media coverage </li></ul></ul>Assess Needs and Establish a Budget
  13. 13. <ul><li>Roll out media </li></ul><ul><li>Place ash receptacles </li></ul>Program Kick-Off <ul><li>Handout pocket ashtrays </li></ul>
  14. 14. <ul><li>Conduct a follow-up scan </li></ul><ul><ul><li>Re-scan any time between five weeks and three months after start of program </li></ul></ul><ul><li>Gauge public awareness </li></ul><ul><ul><li>Track media coverage </li></ul></ul><ul><ul><li>Consider surveying residents to measure public awareness </li></ul></ul>Evaluate Impact
  15. 15. <ul><li>Maintain existing program </li></ul><ul><ul><li>Gather long-term support to keep it going </li></ul></ul><ul><li>Grow the program </li></ul><ul><ul><li>Expand to other priority areas </li></ul></ul><ul><ul><li>Enlarge reach of existing program </li></ul></ul>Sustain and Expand
  16. 16. <ul><li>First Month </li></ul><ul><li>Understand local </li></ul><ul><li>cigarette butt litter problem </li></ul><ul><li>Gather and educate </li></ul><ul><li>team of stakeholders </li></ul><ul><li>Identify program area </li></ul>Campaign Timeline
  17. 17. <ul><li>Months Two and Three </li></ul><ul><li>Review local litter laws </li></ul><ul><li>Conduct first cigarette butt litter scan </li></ul><ul><li>Set program budget; identify funding sources and in-kind support </li></ul><ul><li>Identify key transition points </li></ul><ul><li>Order ash receptacles and pocket ashtrays </li></ul><ul><li>Create public messaging and media </li></ul>Campaign Timeline
  18. 18. <ul><li>Next Three Months </li></ul><ul><li>Launch program </li></ul><ul><ul><li>Educate the public – begin media campaign </li></ul></ul><ul><ul><li>Install ash receptacles </li></ul></ul><ul><ul><li>Distribute FREE pocket ashtrays </li></ul></ul><ul><li>Measure results </li></ul><ul><ul><li>Conduct follow-up scan </li></ul></ul><ul><ul><li>Gauge public response </li></ul></ul><ul><li>Beyond Six Months </li></ul><ul><li>Maintain existing program </li></ul><ul><li>Expand to other priority areas or grow existing program </li></ul>Campaign Timeline
  19. 19. <ul><li>Cigarette litter scan </li></ul><ul><li>Ash receptacle and </li></ul><ul><li>pocket ashtray information </li></ul><ul><li>Public education/media: </li></ul><ul><ul><li>Print ads </li></ul></ul><ul><ul><li>Photos </li></ul></ul><ul><ul><li>Brochures </li></ul></ul><ul><ul><li>Model news release </li></ul></ul><ul><li>Sample budget </li></ul><ul><li>More at </li></ul>Program Resources
  20. 20. Since 1953, engaging individuals to take greater responsibility for improving their community environments.