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Social publish - More than just a press release

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Cision Webinar: Social Publish - More than just a press release

Cision Webinar: Social Publish - More than just a press release

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  • 1. Social Publish: More Than Just a Press ReleaseJason Kintzler @jasonkintzlerFounder, PitchEngineLaurie Mahoney @channermahoneyManager, Product Marketing, Cision
  • 2. How to Participate Today  During today’s web seminar, attendees will be in listen-only mode.  If you are experiencing audio issues, please contact: GoToWebinar: 1-800-263-6317  Submit text questions Q&A addressed at the end of today’s session  Everyone will receive an email within 48 hours with a link to view a recorded version of today’s session22
  • 3. Webinar Hashtag #cision33 Follow Us!
  • 4.  Industry Update: PR/Marketing Silos coming down Who is PitchEngine? What is Social Publish? Case Studies Demo of Social Publish Q&A44
  • 5. so who is ? PitchEngine was dreamed up by Jason Kintzler in 2008 a former journalist turned PR guy Unlike traditional wire services, PitchEngine enabled users to openly create and share their own content, while including images, videos and attachments. Social publishing tool that enables business and organizations to engage with the media, their customers and influencers Alternative to a traditional press release or can supplement a traditional press release55
  • 6. Whats difference between a storyand a press release? Press release has to be “news” and is written in a traditional format (who, what, when, where, how). • Can’t be political, controversial, featured articles • Written for the media A “story” is written for your target audience – consumers, constituents, employees. • Write the way your audience would want to read their news • “Brand Journalism” A press release can be a “story” • Clients may choose to rewrite their press releases in a different format or simply post them as they would a press release77
  • 7. Shift in the industry From Press Releases to Branded Content From pushing out news to telling your story direct to your audience Sharing content vs. optimizing content for search engines Marketing people become their own journalists • Not waiting for others to tell your story • Become your own storyteller88
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  • 10. What is the Social Publish offering? The integration of PitchEngine & Package includes: Influencers into CisionPoint  Unlimited “stories” on PitchEngine.com for 1 brand/company  Unlimited photos/videos/documents  Unlimited stories on CisionWire (SEO only) for 1 brand/company  Digital Influencer Database  1 Facebook Newsroom  1 Customized Newsroom1919
  • 11. Social Publish in Action
  • 12. Share Your Story from CisionPoint2121
  • 13. Create a Newsroom2222
  • 14. Build Your Story2323
  • 15. New fields available Twitter Pitch Quick Facts Website Links2424
  • 16. Thanks for joining us!Questions?Jason Kintzler @jasonkintzlerFounder, PitchEngineLaurie Mahoney @channermahoneyManager, Product Marketing, Cision