Pinterest and instagram for business
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Pinterest and instagram for business

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Cision Webinar - Pinterest and Instagram for Business

Cision Webinar - Pinterest and Instagram for Business

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  • 1. Pinterest & Instagram for BusinessLisa Larranaga, Social Media Manager@cisionBrandon Andersen, Global Product Development Manager@brandonchicago
  • 2. Follow #cisionWebinar Hashtag Us!2
  • 3.  If you areHow to Participate Today experiencing audio issues, please contact: GoToWebinar: 1-800-263-6317  Submit text questions Q&A addressed at the end of today’s session 3  Everyone will
  • 4.  If you areHow to Participate Today experiencing audio issues, please contact: GoToWebinar: 1-800-263-6317  Submit text questions Q&A addressed at the end of today’s session 3  Everyone will
  • 5. On the Agenda Determine whether your business is a match for photo sharing How to use Pinterest & Instagram to drive traffic to your site Keeping users interested Incorporating photo sharing into your overall campaign strategy 4
  • 6. What is Pinterest? Visually share, curate and discover by posting (‘pinning’) images or videos Interact with the content Social network meant to “connect everyone in the world through the ‘things’ they find interesting.” 5
  • 7. What is Instagram? Share photos from your mobile phone (or 3rd party app) Various filters Add hashtags and locations to photos Imagines “a world more connected through photos.” 6
  • 8. Pinterest has 7% of the membership of Twitter, but produces almost just as much referral trafficNorth American usage of Pinterest hit nearly 7
  • 9. Pinterest and Instagram are the fastest growing social networks in 2012 (Experian)Instagram has over 80 million users 8
  • 10. Is Your Business a Match?
  • 11. Some things to consider… Do you rely on driving a high-volume of website traffic to increase sales? Do you have high-quality pictures, video or related visual content? Do you have an ongoing method for creating high-quality visual content? Do you have the mental and emotional energy to maintain another social network? Pick your best communication platforms 10
  • 12. Use Pinterest to… Promote a lifestyle Showcase its personality Directly link to content Run contests 11
  • 13. Use Instagram to… Share compelling content Expand its audience Engage with its community Share exclusive photos 12
  • 14. Chobani  Features  Focus on concept  Enables learning 13
  • 15. Etsy  Focus  New ideas 14
  • 16. Audi 4.5 engagements per follower, meaning 1,423 likes and 34 comments per photo Post daily with high-quality content 15
  • 17. Sharpie Engages users with artwork hand-drawn with Sharpie markers Shares humor pieces and user-submitted photos and art 16
  • 18. How to use photo sharing sites to drive traffic
  • 19. How to drive traffic… “Pin” your website Link your pins Hashtags Add locations 18
  • 20. How to drive traffic… KEYWORDS!!!!! Link to your social networks Link to your website Create great, original images Be a part of the community 19
  • 21. Measure the impact Google Analytics – measures Pinterest traffic http://mashable.com/2012/03/13/pinterest-track-traffic/ Pinerly (Pinterest) http://www.pinerly.com/landing Nitrogram (Instagram) http://nitrogr.am/ Source: Mashable 20
  • 22. Keep users interested
  • 23. Keep users interested Join both sites Consistency Share your office culture On Pinterest, offer a simple image and spice it up with text Create a humor board For Instagram, the more creative the better 22
  • 24. Photo-sharingand your campaign
  • 25. Build your following… Create resourceful pinboards based on a few core keywords that you use in your SEO strategy Link Instagram to your other social channels! Engage with other’s pins 24
  • 26. The trick to succeeding… It’s not about showing off your products or services Find out how your products or services fit into the lifestyles of your target audience Gain brand recognition, drive traffic to your website and convert new visits into leads 25
  • 27. B2B companies… Showcase your company’s culture Create an Executive Management Board Infographics & data charts Strong visuals from blog articles Photos of your customers Document trade conferences and events Create a user-generated pinboard 26
  • 28. QUESTIONS?Lisa Larranaga, Social Media Manager@cisionBrandon Andersen, Global Product Development Manager@brandonchicago