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Pinterest & Instagram for BusinessLisa Larranaga, Social Media Manager@cisionBrandon Andersen, Global Product Development ...
Follow #cisionWebinar Hashtag                Us!2
    If you areHow to   Participate Today                 experiencing                 audio issues,                please...
    If you areHow to   Participate Today                 experiencing                 audio issues,                please...
On the Agenda Determine whether your business is a match for photo  sharing How to use Pinterest & Instagram to drive tr...
What is Pinterest? Visually share, curate and discover by posting (‘pinning’) images or  videos Interact with the conten...
What is Instagram? Share photos from your  mobile phone (or 3rd party  app) Various filters Add hashtags and locations ...
Pinterest has 7% of the membership of Twitter, but produces almost just as much                referral trafficNorth Ameri...
Pinterest and Instagram are the      fastest growing     social networks in 2012 (Experian)Instagram has over 80    millio...
Is Your Business        a Match?
Some things to consider… Do you rely on driving a high-volume of website traffic to  increase sales? Do you have high-qu...
Use Pinterest to… Promote a lifestyle Showcase its personality Directly link to content Run contests             11
Use Instagram to… Share compelling content Expand its audience Engage with its community Share exclusive photos       ...
Chobani         Features                Focus on concept                Enables learning          13
Etsy         Focus             New ideas       14
Audi 4.5 engagements per  follower, meaning 1,423  likes and 34 comments  per photo Post daily with  high-quality conten...
Sharpie Engages users with artwork  hand-drawn with Sharpie  markers Shares humor pieces  and user-submitted  photos and...
How to use photo sharing                 sites to             drive traffic
How to drive traffic… “Pin” your website Link your pins Hashtags Add locations             18
How to drive traffic… KEYWORDS!!!!! Link to your social networks Link to your website Create great, original images B...
Measure the impact Google Analytics – measures Pinterest traffic http://mashable.com/2012/03/13/pinterest-track-traffic/...
Keep users interested
Keep users interested Join both sites Consistency Share your office culture On Pinterest, offer a simple  image and sp...
Photo-sharingand your campaign
Build your following… Create resourceful pinboards based on a few core  keywords that you use in your SEO strategy Link ...
The trick to succeeding… It’s not about showing off your products or services Find out how your products or services fit...
B2B companies… Showcase your company’s culture Create an Executive Management Board Infographics & data charts Strong ...
QUESTIONS?Lisa Larranaga, Social Media Manager@cisionBrandon Andersen, Global Product Development Manager@brandonchicago
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Pinterest and instagram for business

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Cision Webinar - Pinterest and Instagram for Business

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Transcript of "Pinterest and instagram for business"

  1. 1. Pinterest & Instagram for BusinessLisa Larranaga, Social Media Manager@cisionBrandon Andersen, Global Product Development Manager@brandonchicago
  2. 2. Follow #cisionWebinar Hashtag Us!2
  3. 3.  If you areHow to Participate Today experiencing audio issues, please contact: GoToWebinar: 1-800-263-6317  Submit text questions Q&A addressed at the end of today’s session 3  Everyone will
  4. 4.  If you areHow to Participate Today experiencing audio issues, please contact: GoToWebinar: 1-800-263-6317  Submit text questions Q&A addressed at the end of today’s session 3  Everyone will
  5. 5. On the Agenda Determine whether your business is a match for photo sharing How to use Pinterest & Instagram to drive traffic to your site Keeping users interested Incorporating photo sharing into your overall campaign strategy 4
  6. 6. What is Pinterest? Visually share, curate and discover by posting (‘pinning’) images or videos Interact with the content Social network meant to “connect everyone in the world through the ‘things’ they find interesting.” 5
  7. 7. What is Instagram? Share photos from your mobile phone (or 3rd party app) Various filters Add hashtags and locations to photos Imagines “a world more connected through photos.” 6
  8. 8. Pinterest has 7% of the membership of Twitter, but produces almost just as much referral trafficNorth American usage of Pinterest hit nearly 7
  9. 9. Pinterest and Instagram are the fastest growing social networks in 2012 (Experian)Instagram has over 80 million users 8
  10. 10. Is Your Business a Match?
  11. 11. Some things to consider… Do you rely on driving a high-volume of website traffic to increase sales? Do you have high-quality pictures, video or related visual content? Do you have an ongoing method for creating high-quality visual content? Do you have the mental and emotional energy to maintain another social network? Pick your best communication platforms 10
  12. 12. Use Pinterest to… Promote a lifestyle Showcase its personality Directly link to content Run contests 11
  13. 13. Use Instagram to… Share compelling content Expand its audience Engage with its community Share exclusive photos 12
  14. 14. Chobani  Features  Focus on concept  Enables learning 13
  15. 15. Etsy  Focus  New ideas 14
  16. 16. Audi 4.5 engagements per follower, meaning 1,423 likes and 34 comments per photo Post daily with high-quality content 15
  17. 17. Sharpie Engages users with artwork hand-drawn with Sharpie markers Shares humor pieces and user-submitted photos and art 16
  18. 18. How to use photo sharing sites to drive traffic
  19. 19. How to drive traffic… “Pin” your website Link your pins Hashtags Add locations 18
  20. 20. How to drive traffic… KEYWORDS!!!!! Link to your social networks Link to your website Create great, original images Be a part of the community 19
  21. 21. Measure the impact Google Analytics – measures Pinterest traffic http://mashable.com/2012/03/13/pinterest-track-traffic/ Pinerly (Pinterest) http://www.pinerly.com/landing Nitrogram (Instagram) http://nitrogr.am/ Source: Mashable 20
  22. 22. Keep users interested
  23. 23. Keep users interested Join both sites Consistency Share your office culture On Pinterest, offer a simple image and spice it up with text Create a humor board For Instagram, the more creative the better 22
  24. 24. Photo-sharingand your campaign
  25. 25. Build your following… Create resourceful pinboards based on a few core keywords that you use in your SEO strategy Link Instagram to your other social channels! Engage with other’s pins 24
  26. 26. The trick to succeeding… It’s not about showing off your products or services Find out how your products or services fit into the lifestyles of your target audience Gain brand recognition, drive traffic to your website and convert new visits into leads 25
  27. 27. B2B companies… Showcase your company’s culture Create an Executive Management Board Infographics & data charts Strong visuals from blog articles Photos of your customers Document trade conferences and events Create a user-generated pinboard 26
  28. 28. QUESTIONS?Lisa Larranaga, Social Media Manager@cisionBrandon Andersen, Global Product Development Manager@brandonchicago
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