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  1. 1. Propaganda techniques in the media Whose voice guides your choice? Clipart-Microsoft Office XP 2002
  2. 2. How do you decide who is the best candidate… Clipart-Microsoft Office XP 2002
  3. 3. or which is the best toothpaste ? Clipart-Microsoft Office XP 2002
  4. 4. Looking for facts to back up your choice is an excellent idea, but find out who is presenting those facts. Clipart-Microsoft Office XP 2002
  5. 5. Are they facts at all, or is the advertiser using propaganda techniques to persuade you? Clipart-Microsoft Office XP 2002
  6. 6. What are Propaganda techniques? <ul><li>Propaganda is designed to persuade. </li></ul><ul><li>Its purpose is to influence your opinions, emotions, attitudes, or behavior. </li></ul><ul><li>It seeks to “guide your choice.” </li></ul>
  7. 7. Who uses Propaganda? <ul><ul><ul><ul><ul><li>Military </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Media </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Advertisers </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Politicians </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>You and I </li></ul></ul></ul></ul></ul>
  8. 8. What are some of the techniques used to persuade us? <ul><li>Bandwagon </li></ul><ul><li>Name-calling </li></ul><ul><li>Testimonial </li></ul><ul><li>Glittering Generality </li></ul><ul><li>Plain-folks appeal </li></ul><ul><li>Transfer </li></ul><ul><li>Emotional words </li></ul><ul><li>Faulty Reasoning </li></ul><ul><li>Fear </li></ul>
  9. 9. Bandwagon <ul><li>Everybody is doing this. </li></ul><ul><li>If you want to fit in, you need to “jump on the bandwagon” and do it too. </li></ul><ul><li>The implication is that you must JOIN in to FIT in . </li></ul>Clipart-Microsoft Office XP 2002
  10. 10. For example: If the whole world uses this VISA card, you must need one too. Bank of the World Visa Card- You can use it from Tennessee to Timbuktu- anywhere you travel in whole wide world !! Sign up today at Clipart-Microsoft Office XP 2002
  11. 11. Name-calling <ul><li>A negative word or feeling is attached to an idea, product, or person. </li></ul><ul><li>If that word or feeling goes along with that person or idea, the implication is that we shouldn’t be interested in it. </li></ul>
  12. 12. For example: Do we want a mayor who will leave us in debt? Spending grew 100% under Mayor Moneybags! Clipart-Microsoft Office XP 2002
  13. 13. Testimonial <ul><li>A famous person endorses an idea, a product, a candidate. </li></ul><ul><li>If someone famous uses this product, believes this idea, or supports this candidate, so should we. </li></ul>
  14. 14. For example: If we drink milk we will all be as famous as Milly the model. Milly the Model asks, “Got Milk?” Clipart-Microsoft Office XP 2002
  15. 15. Glittering Generality <ul><li>A commonly admired virtue is used to inspire positive feelings for a person, idea, or product. </li></ul><ul><li>Words like truth, democracy, beauty, timeless are examples of those general terms. </li></ul>
  16. 16. For example: If you want to be brighter, you’ll support Bill Brite. Look on the bright side! Vote for Bill Brite ! Clipart-Microsoft Office XP 2002
  17. 17. Plain-folks appeal <ul><ul><li>This idea, product, or person is associated with normal, everyday people and activities. </li></ul></ul>
  18. 18. For Example: We want a Jim Smith, a mayor who supports the regular American worker. Vote for Smith Clipart-Microsoft Office XP 2002
  19. 19. Transfer <ul><li>Symbols, quotes, or images of famous people are used to convey a message. </li></ul><ul><li>The message may not necessarily be associated with them. </li></ul>
  20. 20. For example: Joe uses symbols of America to tie his restaurant to American values for Independence Day. Celebrate the American Way this 4 th of July- Eat at Joe’s Joe’s Barbeque Clipart-Microsoft Office XP 2002
  21. 21. Emotional words <ul><li>Words that leave us with positive feelings are used to describe a product, person, or idea. </li></ul><ul><li>We associate those words and, therefore, those positive feelings with the product. </li></ul>
  22. 22. For example: What feelings are inspired by the words “true love”? If you wear this cologne will someone fall in love with you? True Love Clipart-Microsoft Office XP 2002
  23. 23. Faulty Reasoning <ul><li>Factual supporting details are used though they do not support the conclusion. It works like this: </li></ul><ul><li>Christians believe in God. </li></ul><ul><li>Muslims believe in God. </li></ul><ul><li>Christians are Muslims. </li></ul>
  24. 24. For example: Does this mean that teachers need medication to keep their cool during the school day ? More teachers recommend Calm-me to help them make it through the day Clipart-Microsoft Office XP 2002
  25. 25. Fear <ul><li>Our fears are displayed. </li></ul><ul><li>Ideas, candidates, or products are shown to put our fears to rest. </li></ul>
  26. 26. For example: If you use Safety Ware it will people from stealing your identity-or will it? Guard against Identity theft Use Safety Ware Clipart-Microsoft Office XP 2002
  27. 27. How do we make sure that we are making informed choices, instead of allowing others to sway us in our decision-making? Clipart-Microsoft Office XP 2002
  28. 28. We make our own choices when … <ul><li>we read and listen to reliable sources, </li></ul><ul><li>we watch for combinations of truths and lies, </li></ul><ul><li>we check for hidden messages, </li></ul><ul><li>we watch for use of propaganda techniques, </li></ul>
  29. 29. and, most importantly, WHEN WE LISTEN TO OUR OWN VOICES ! educationservice