5. Traditional Advertising Is Broken “Our newspaper's biggest revenue source today is foreclosure notices.” Clifford Buchan, Editor of the Minnesota Forest Lake Times
6. New World Marketing for Real Estate Agents Traditional Advertising Newspaper Ads Newspaper Classifieds Yellow Pages Ads T.V. Ads Radio Ads Magazines Trade Magazines Trade shows Cold Calling Interruption Marketing Mass Mailing Billboards/Signage Trade Associations No Proof of Effectiveness Networking Ineffective Focus: Ad Placement Resources: Lots of Money Central Player: Salesman Uniqueness: One Ad Fits All Approach: Mass Numbers Venue: One Physical Ad Modern Marketing Internet Ads (and articles, videos) Gumtree (and others) Organic SEO Youtube Ads (many video sites) Podcasts Blogs/Wikis Niche Websites Adwords, Facebook Ads, Forums Consumer Inquiries Permission Marketing Email (Permission, Opt-ins) Search Engines Social Networks (Web) Extremely Precise Metrics Online Collaboration, Affiliates Focus: Sharing Knowledge Resource: A Marketing Expert Central Player: You + Expert Uniqueness: Niches Approach: Target Marketing Venue: PC, Laptops, iPads, Cells
16. Online Statistics 1.3 Billion Internet Users 5 Billion Mobile Users Google has 48% of web traffic Youtube (video) has 50% of Google traffic 73% of Sellers will list with an agent offering video BUT only 12% use video Facebook has 40% of web traffic 82% of Local search wants to do business 50% of Local search is mobile
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18. More than 80% of searchers don’t go beyond the 1st page of search.
