Tonie Konig<br />Main Street Marketing<br />tonie@mainstreetmarketing.co.za<br />http://facebook.com/mainstreetmarketingsa...
Why market?Why RE/MAX?<br />
LEADS<br />
Early Adopters The NEXT Millionaires<br />
Traditional Advertising Is Broken<br />“Our newspaper's biggest revenue source today<br />is foreclosure notices.” Cliffor...
New World Marketing for Real Estate Agents<br />Traditional Advertising<br />Newspaper Ads<br />Newspaper Classifieds<br /...
Share of Daily Web Traffic<br />
Share of Daily Google Traffic<br />
The BIG Picture<br />5 BILLION MOBILE USERS<br />1.3 Billion Internet Users<br />
Digital Marketing Campaign<br />Google Places<br />Google Search<br />Youtube<br />Facebook<br />Mobile<br />Complete Digi...
New Marketing Model<br />
Local Search is Laser Targeted it is Effectively Moving Your Farm Online<br />
Social Media is ABOUT???<br />
Standing Out!<br />
Online Statistics<br />1.3 Billion Internet Users<br />5 Billion Mobile Users<br />Google has 48% of web traffic<br />Yout...
<ul><li>More than 80% of your clients are looking for you online and on their mobiles.
More than 80% of searchers don’t go beyond the 1st page of search.
Dominate the 1st page of Google with a Digital Marketing Campaign.</li></li></ul><li>Web Search Somerset West<br />
If your business is not found online0% of Web Traffic<br />
OR<br />
Upcoming SlideShare
Loading in...5
×

Digital Marketing Campaign

893

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
893
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Digital Marketing Campaign"

  1. 1. Tonie Konig<br />Main Street Marketing<br />tonie@mainstreetmarketing.co.za<br />http://facebook.com/mainstreetmarketingsa<br />
  2. 2. Why market?Why RE/MAX?<br />
  3. 3. LEADS<br />
  4. 4. Early Adopters The NEXT Millionaires<br />
  5. 5. Traditional Advertising Is Broken<br />“Our newspaper's biggest revenue source today<br />is foreclosure notices.” Clifford Buchan, Editor<br />of the Minnesota Forest Lake Times<br />
  6. 6. New World Marketing for Real Estate Agents<br />Traditional Advertising<br />Newspaper Ads<br />Newspaper Classifieds<br />Yellow Pages Ads<br />T.V. Ads<br />Radio Ads<br />Magazines<br />Trade Magazines<br />Trade shows<br />Cold Calling<br />Interruption Marketing<br />Mass Mailing<br />Billboards/Signage<br />Trade Associations<br />No Proof of Effectiveness<br />Networking Ineffective<br />Focus: Ad Placement<br />Resources: Lots of Money<br />Central Player: Salesman<br />Uniqueness: One Ad Fits All<br />Approach: Mass Numbers<br />Venue: One Physical Ad<br />Modern Marketing<br />Internet Ads (and articles, videos)<br />Gumtree (and others)<br />Organic SEO<br />Youtube Ads (many video sites)<br />Podcasts<br />Blogs/Wikis<br />Niche Websites<br />Adwords, Facebook Ads, Forums<br />Consumer Inquiries<br />Permission Marketing<br />Email (Permission, Opt-ins)<br />Search Engines<br />Social Networks (Web)<br />Extremely Precise Metrics<br />Online Collaboration, Affiliates<br />Focus: Sharing Knowledge<br />Resource: A Marketing Expert<br />Central Player: You + Expert<br />Uniqueness: Niches<br />Approach: Target Marketing<br />Venue: PC, Laptops, iPads, Cells<br />
  7. 7. Share of Daily Web Traffic<br />
  8. 8. Share of Daily Google Traffic<br />
  9. 9. The BIG Picture<br />5 BILLION MOBILE USERS<br />1.3 Billion Internet Users<br />
  10. 10.
  11. 11. Digital Marketing Campaign<br />Google Places<br />Google Search<br />Youtube<br />Facebook<br />Mobile<br />Complete Digital Campaign<br />
  12. 12. New Marketing Model<br />
  13. 13. Local Search is Laser Targeted it is Effectively Moving Your Farm Online<br />
  14. 14. Social Media is ABOUT???<br />
  15. 15. Standing Out!<br />
  16. 16. Online Statistics<br />1.3 Billion Internet Users<br />5 Billion Mobile Users<br />Google has 48% of web traffic<br />Youtube (video) has 50% of Google traffic<br />73% of Sellers will list with an agent offering video BUT only 12% use video<br />Facebook has 40% of web traffic<br />82% of Local search wants to do business<br />50% of Local search is mobile<br />
  17. 17. <ul><li>More than 80% of your clients are looking for you online and on their mobiles.
  18. 18. More than 80% of searchers don’t go beyond the 1st page of search.
  19. 19. Dominate the 1st page of Google with a Digital Marketing Campaign.</li></li></ul><li>Web Search Somerset West<br />
  20. 20. If your business is not found online0% of Web Traffic<br />
  21. 21. OR<br />
  22. 22. Facebook QR Code<br />http://facebook.com/helderberg<br />

×