0
Vines
     &
    Minds
fakelvis

LoneGunman.co.uk
             flickr.com/photos/2create/693534392/
Second
Cheapest
Wine
Syndrome
Clueless
๏



    Cheap
๏



    Don’t want to appear either
๏
£



£   ← PROFIT

£
£
£
…
“A zero or
even slightly
negative
correlation
between the
enjoyment
of a wine
and its cost.”


                 flickr.com/...
flickr.com/photos/riotjane/2851783750/
Price




        Enjoyment
Dopamine
$15

      $90




$5
$12 Washington
    Sparkling
   White Wine

       vs

$150 Dom Pérignon
   Champagne
In a double-blind
experiment, the results
were exactly reversed.
“Vanillin”

          “Floral”


               “Citrus”
“Sweet”


     “Crisp”
flickr.com/photos/eilard/149722764




                                             “Smoky”

                              ...
Perceived price

Sight

...Sound?
So?



 flickr.com/photos/wtlphotos/462292685/
Fin


                                                    fakelvis
                                           LoneGunman.c...
Vines and Minds: The Psychology of Wine (Ignite Cardiff 2, April 8th)
Vines and Minds: The Psychology of Wine (Ignite Cardiff 2, April 8th)
Vines and Minds: The Psychology of Wine (Ignite Cardiff 2, April 8th)
Vines and Minds: The Psychology of Wine (Ignite Cardiff 2, April 8th)
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Vines and Minds: The Psychology of Wine (Ignite Cardiff 2, April 8th)

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A discussion of some interesting psychological studies concerning wine.

There's the 'second cheapest wine syndrome', the famous CalTech experiment, and, of course, the one the Stanford Wine Club don't want you to hear about.

Huge thanks to Dr Miles Thomas of WinePsych* for introducing me to this subject through his article, On Vines and Minds**, published in The Psychologist.

All images are CC licenced by their respective creators and I thank them for their generosity to the commons.

(Presented at Ignite Cardiff 2, 8th April 2009)

* http://www.winepsych.com/
** http://www.thepsychologist.org.uk/archive/archive_home.cfm/volumeID_21-editionID_160-ArticleID_1341-getfile_getPDF/thepsychologist/0508thom.pdf

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  • Updated audio. Much better quality. Enjoy!
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  • Thanks for comment and feedback (, Andy?). You're right, I shouldn't apologise about it and yes, I was speaking from the back of my throat... although it's because I was lying in bed with way too many pillows when I recorded it this morning :)

    I will undoubtedly re-record the audio later. Thanks again!
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  • In fact, scrap that: apologies for the poor audio and my crap voice !

    Thanks to all who organised and spoke at Ignite Cardiff.
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  • Apologies for the clicking noises every 30 seconds or so... that's me tapping away on my computer.
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  • Transcript of "Vines and Minds: The Psychology of Wine (Ignite Cardiff 2, April 8th)"

    1. 1. Vines & Minds fakelvis LoneGunman.co.uk flickr.com/photos/2create/693534392/
    2. 2. Second Cheapest Wine Syndrome
    3. 3. Clueless ๏ Cheap ๏ Don’t want to appear either ๏
    4. 4. £ £ ← PROFIT £ £ £ …
    5. 5. “A zero or even slightly negative correlation between the enjoyment of a wine and its cost.” flickr.com/photos/frankbb/3050645728/
    6. 6. flickr.com/photos/riotjane/2851783750/
    7. 7. Price Enjoyment
    8. 8. Dopamine
    9. 9. $15 $90 $5
    10. 10. $12 Washington Sparkling White Wine vs $150 Dom Pérignon Champagne
    11. 11. In a double-blind experiment, the results were exactly reversed.
    12. 12. “Vanillin” “Floral” “Citrus” “Sweet” “Crisp”
    13. 13. flickr.com/photos/eilard/149722764 “Smoky” “Rich” “Oaky” “Berry” “Hearty”
    14. 14. Perceived price Sight ...Sound?
    15. 15. So? flickr.com/photos/wtlphotos/462292685/
    16. 16. Fin fakelvis LoneGunman.co.uk flickr.com/photos/whisperwolf/3335072656/
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