Vines and Minds: The Psychology of Wine (Ignite Cardiff 2, April 8th)

by Lloyd Morgan on Apr 09, 2009

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A discussion of some interesting psychological studies concerning wine. ...

A discussion of some interesting psychological studies concerning wine.

There's the 'second cheapest wine syndrome', the famous CalTech experiment, and, of course, the one the Stanford Wine Club don't want you to hear about.

Huge thanks to Dr Miles Thomas of WinePsych* for introducing me to this subject through his article, On Vines and Minds**, published in The Psychologist.

All images are CC licenced by their respective creators and I thank them for their generosity to the commons.

(Presented at Ignite Cardiff 2, 8th April 2009)

* http://www.winepsych.com/
** http://www.thepsychologist.org.uk/archive/archive_home.cfm/volumeID_21-editionID_160-ArticleID_1341-getfile_getPDF/thepsychologist/0508thom.pdf

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Vines and Minds: The Psychology of Wine (Ignite Cardiff 2, April 8th) — Webinar Transcript

Vines & Minds fakelvis LoneGunman.co.uk ﬂickr.com/photos/2create/693534392/

Second Cheapest Wine Syndrome

Clueless ๏ Cheap ๏ Don’t want to appear either ๏

£ £ ← PROFIT £ £ £ …

“A zero or even slightly negative correlation between the enjoyment of a wine and its cost.” ﬂickr.com/photos/frankbb/3050645728/

ﬂickr.com/photos/riotjane/2851783750/

Price Enjoyment

Dopamine

$15 $90 $5

$12 Washington Sparkling White Wine vs $150 Dom Pérignon Champagne

In a double-blind experiment, the results were exactly reversed.

“Vanillin” “Floral” “Citrus” “Sweet” “Crisp”

ﬂickr.com/photos/eilard/149722764 “Smoky” “Rich” “Oaky” “Berry” “Hearty”

Perceived price Sight ...Sound?

So? ﬂickr.com/photos/wtlphotos/462292685/

Fin fakelvis LoneGunman.co.uk ﬂickr.com/photos/whisperwolf/3335072656/

Lloyd Morgan , Analyst at Financial Co. Updated audio. Much better quality. Enjoy! 3 years ago

Are you sure you want to Yes No

Lloyd Morgan , Analyst at Financial Co. Thanks for comment and feedback (, Andy?). You're right, I shouldn't apologise about it and yes, I was speaking from the back of my throat... although it's because I was lying in bed with way too many pillows when I recorded it this morning :)

I will undoubtedly re-record the audio later. Thanks again! 3 years ago

guest5c79a12 Hey Lloyd, great presentation. Some interesting psychological theory which you made relevant by linking it back to every day life. The slides complimented the talk very well, minimal use of bulleted lists and lots of images are a good combination; I particularly liked the images used to represent French and German music!
You shouldn't apologise about your voice! It was clear and well paced. It did sound like you might have been sitting down and leaning forward, causing you to speak from the back of the throat rather than your diaphragm. I suppose the easy solution there is to stand up and project your voice to the back of an imaginary audience.
Really enjoyed it and congratulations for doing a speech outside of the Toastmasters. 3 years ago

Lloyd Morgan , Analyst at Financial Co. In fact, scrap that: apologies for the poor audio and my crap voice !

Thanks to all who organised and spoke at Ignite Cardiff. 3 years ago

Lloyd Morgan , Analyst at Financial Co. Apologies for the clicking noises every 30 seconds or so... that's me tapping away on my computer. 3 years ago

Vines and Minds: The Psychology of Wine (Ignite Cardiff 2, April 8th)

by Lloyd Morgan on Apr 09, 2009

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Vines and Minds: The Psychology of Wine (Ignite Cardiff 2, April 8th) — Webinar Transcript