• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Content Crusaders: Building a League of Content Creators @fajrmuhammad
 

Content Crusaders: Building a League of Content Creators @fajrmuhammad

on

  • 332 views

You have your content strategy and your client's buy-in. Now how do you assemble a team of kick ass content creators to take the strategy and save the world with amazing content? This deck was ...

You have your content strategy and your client's buy-in. Now how do you assemble a team of kick ass content creators to take the strategy and save the world with amazing content? This deck was presented at the iAcquire Content Meetup: Human After All on 7/24/2013

Statistics

Views

Total Views
332
Views on SlideShare
332
Embed Views
0

Actions

Likes
2
Downloads
7
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Content Crusaders: Building a League of Content Creators @fajrmuhammad Content Crusaders: Building a League of Content Creators @fajrmuhammad Presentation Transcript

    • FAJR MUHAMMAD / @FAJRMUHAMMAD
    • WHEN I WAS YOUNGER I WANTED TWO THINGS: TO BE A WRITER & TO HAVE SUPER POWERS
    • BECOMING A CONTENT MARKETER, I GUESS I FULFILLED BOTH DREAMS; CREATING AMAZING CONTENT AND UTILIZING MY SUPER POWERS TO DO SO. Content Forces Unite!
    • WHEN WE TALK ABOUT CONTENT MARKETING, WE’RE TALKING ABOUT HUMANIZING DATA TO MAKE REAL WORLD CONNECTIONS THROUGH CONTENT.
    • WE’RE CHARGED WITH THE SUPERHUMAN TASK OF CREATING CONTENT THAT NOT ONLY ENTERTAINS/INFORMS CUSTOMERS BUT ALSO MAKES THEM DO STUFF!!! LIKE SIGN UP & BUY THINGS.
    • AND LET’S FACE IT… UNDERNEATH ALL OF OUR SUPERHUMAN-NESS
    • WE’RE HUMAN! & THAT’S OUR SUPERPOWER…
    • BUT BEFORE WE CAN CREATE SUPER CONTENT…. WE HAVE TO ASSEMBLE A KICK ASS TEAM TO CREATE IT!
    • NO
    • YES!
    • EVOLVE EMPOWER THE CONTENT CRUSADER’S CREED Establish CONTENT CRUSADER’S CREED
    • Before You Go To Comic Con
    • Someone who loves content, loves creating it, loves consuming it, loves managing it. EVERY GREAT TEAM HAS A LEADER! PRO TIP: IF THIS PERSON DOESN’T EXIST, BECOME THEM! THIS IS THE FASTEST WAY TO FIND A LEADER! APPOINT A LEADER: CHIEF CONTENT OFFICER
    • Agencies Internal Teams Ambassadors Freelancers Content Creator Matrix
    • • WHO ARE THE CONTENT CREATORS WITHIN YOUR ORGANIZATION? • ROPE IN THE DESIGNERS, UX, IA & OTHER PERTINENT TEAMS • IDENTIFY THE STAKEHOLDERS FANTASTIC FOUR: YOUR INTERNAL CREATORS
    • • AGENCIES LIKE IACQUIRE, BRAFTON, COPYPRESS CREATE CUSTOM CONTENT & ARE EXPERTS AT CONTENT STRATEGY • THEY HAVE THE TOOLS TO CREATE CONTENT AT SCALE & PROMOTE IT • YOU WANT THESE GUYS ON YOUR TEAM! X-MEN: YOUR AGENCY PARTNERS
    • • Freelancers are everywhere and pack extra muscle at efficient costs • Use services like: – Skyword – Elance – Behance THE HULK: FREELANCERS
    • What sites are sending you traffic & who is linking to you? Make them an offer they can’t refuse Who is avenging your brand online? Seek them out. Stalk your twitter mentions & analytics THE AVENGERS: BRAND AMBASSADORS
    • CONTENT CREATORS QUESTIONNAIRE Qualify content creators by establishing a Content Creator Questionnaire. View one here http://rfish.us/15yW62i
    • Every Superhero Has The Right Tools
    • SHARE THE CONTENT STRATEGY Holy Smokes Batman! What’s our Content Strategy??? Chill Robin, we got KPIs!
    • Before any content is created outline the process: • Who is reviewing ? • What are the turnaround times? • How should content be submitted? • What are the editorial guidelines? Who maintains them? Identify the Chain of Command Bottlenecks like approvals are kryptonite to a Content Crusaders soul!
    • Host an ideation session. Tools like Bottlenose let you parse the social web for relevant topics and what’s popular in the social space! IDEATE
    • ORGANIZE Create collaborative editorial calendars with Trello.com. Assign content, add notes, upload documents and photos
    • COLLABORATE Use a collaborative content management system like Kapost. Map content ideas to personas, templates and authors --- kapost.com
    • TAKE IT TO THE NEXT LEVEL
    • SHARE WINS Share wins with a Google analytics infographic from Visual.ly
    • Incentivize & Make Them The Stars! There’s no “I” in team, but each crusader deserves the spotlight. Highlight creators with G+ author profile in the SERPs, feature them on internal blogs, reward them handsomely!
    • To The Content Cave!
    • DOWNLOAD THIS DECK: FIGHT THE GOOD CONTENT FIGHT!