The jingle was to maintain the formal balance and was setting a serious tone as it was introducing serious stories but at the same time was not too dramatic as there was entertainment stories so we had lively music beats. (jingles are very common convention used in many media products) Secondly the use of advertisements is a regular convention as the advertisements also sometimes act as sponsors. Lastly the weather forecast acts as an informing factor which is also another form used by almost all media products. These are the ways we maintained the use of forms and conventions.
We chose to make things more upbeat rather then keeping the regular and common tones and sounds as our a radio aims to be appealing to the younger generation and if its too formal then they would loose interest or if we made it to gimmicky it wouldn't be very pleasing therefore we developed regular jingles and sound codes to make our radio station stand out.
We challenged the norm via our new stories for examples instead of finding out stories regarding knife crime whereby the youth are the suspects we actually found a vast number of stories that went untold whereby the younger generation fell victim and the suspects were full grown men and the like. Also we chose not to discuss the amount of ASBOs rather chose to highlight achievements they are attaining via things such a young mayor and also allowed politics to be a story for young people without making it monotone and this challenges normal conventions whereby politics would only appeal to older generations and also politics is not used in radios aimed at the younger generation.
In practice the media offer us perspectives views about the world and people society we used our radio show to represent the youth,usually this subgroup are shown in very negative ways associated with gang culture crime and we attempt to make them seen in a more positive light and allow them to be seen as adequate on going adults as we recognised there is a gap between them and many aspects in the world such as a democratic deficit as young adulsts are very rarely involved with politics and also crime is normally making teens and the like the criminals. Furthermore we represent them as pupils regulated in society adn give them a free trial where they express there opinions and give them the luxuries to enjoy.
the newscast is breaking the current and typical stereotypes held against the younger generation and the democratic deficit. Also it gave us a chance to instead of engaging in the disconnection we aim to highlight the achievement and competition with this election and give it great importance and the young mayor is a stepping stone for many pupils to go further in to the world of politics. Therefore representing our social group as adequate well organized integrated members into the field of politics as it takes extensive knowledge and research.
This interview represents our social group in a formal and gives them political stautus and so they are not ignored, we give them an insight into the political world and issues that affect them.
The youth are alwasys suspects or criminals in knife crime however we found stories focusing on the young victims (Acknowlede them in sensitive light however in result of many media products have a very negative portrayal of our soicial group in relataiton to gang/violence crimes.
X-factor to enable young adults to be seen as aspiring people achieving there dreams also food critique help show them to use time in a mature way not just wasting time.
From this i will discuss what other radio station are similar in interest also they may find ICE fm is appealing to broadcast on there station.
Both our stations see the importance of young people and they deserve to have there opinions aired as they are the next generation.
BBC Radio 1 is a British not only is a national radio station but also internationally. It targets ages 15–29, and was launched at 7:00am on 30 September 1967.
Also we feel there are not enough stations aiming at the youth so we felt a need to create an essence of independence intriducing new categories of reducing the democratic deficit by making them a part of the democratic process through thins such as young mayor without the drab of dull politics. This new topic may appeal to BBC 1 and ICE fm also is an entertainment factor with uptodate music and aims at the same target audice and BBC 1
This will show who we chose to target and for what reasons
Originally targeting all students found students listen to radio least became more specific targeteing on ly towerhamletts We found that topics were up to date music, student welfare, to be a social netwroking. Other stats showed that on average more men then wome listen to the radio so we target more women with things such as food crtcs and other shows aimed at thme.
We used our results to determine the time and when we would broadcast our radio. Weekday evenings and 6pm
So our radio station is moderate in its language and so on and engages the audience well and keeps them uptodate and entertained so a variety of things is also appealing and we use little things as different sound codes and good beats for continuity.
Digital is a more advanced use of technology using discrete discontinuous values However analogue uses more continuous values. Currently digital appears to be replacing analogue use, as society becomes more modern and complex
Equivalent to sky for radios DAB supplies the best service as transmitters, creating multiple paths controlling receiver sensitivity. As mobiles frequently receive problems with noise and multipath fading (poor reception). DAB is recently replacing the analogue service
disadvantages Expenses due to things such as transmissions costs A few compatibility problems Benefits It has more stations Quality improved with things such as Improved end-user features Less pirate interference Variable bandwidth
Technological Convergence is when different technologies have the ability to perform similar tasks. Other examples are games consoles The Wii, x-box and PS3 are not only for games but also act as social networking tool due to the web browsers. Also another famous one is mobile phones They can carry out tasks of other technologies, radio, internet, voice recorders, cameras e.c.t.
A child in a third world country wont be surfing the internet when he is finding it difficult to find clean water
Parallel medium it is basically a media that you use it while carrying out your daily activites. Before phones were only used as wireless phones now updated to the extent you can watch TV and Check your email, record and capture most of your “moments” they are a the source of social networking
Ice Fm :)
Foundation Portfolio By Farzana Begum 12A1 (4758 ) Please click sound icon in order to hear them YOUR LIFE, YOUR CHOICE, YOUR RADIO STATION
Forms and Conventions In what ways does your media product USE, DEVELOP or CHALLENGE forms and conventions of real media products?
USE forms and conventions <ul><li>Similar to other existing conventions we: </li></ul><ul><li>Used a jingle to introduce the news cast </li></ul><ul><li>Also used advertisements like other media products </li></ul><ul><li>There is a weather forecast which many other media products use such as BBC 1 </li></ul>
Develop forms and conventions As well as using existing conventions we have further developed many some of which are: Headline: when introducing the headlines we included bass and upbeat music beats in order to appeal to our younger audience Also the weather forecast has a very mundane and common jingle so we modernised it by adding extra beats also sound effects to bring it alive.
Challenge forms and conventions Our media product challenges media conventions through the new stories targeting the youth Most media when addressing youth seem to have a negative approach (knife crime, ASBO) We chose to completely challenge the normal stereotype by highlighting achievements and make them be seen on a more uplifting stage (Young Mayor, X-factor youth winners) Also included politics which normally only appeals to older generation but we uplifted it making it appeal to the youth.
Representation How does your media product represent particular social group?
<ul><li>Politics </li></ul><ul><li>( Young Mayor Update) </li></ul><ul><li>Common view: </li></ul><ul><li>- Youth are disconnected with politics, </li></ul><ul><li>- Are powerless, only enabled to . </li></ul><ul><li>This news story shows how young generation are: </li></ul><ul><li>involved in politics and aiming to make changes, </li></ul><ul><li>also allows them to be recognised as intelligent and well aware individuals. </li></ul>
POLITICS CONTINUED (interview with Boris Jonson) <ul><li>Not aware of the political state : </li></ul><ul><li>- we give them insight to the on-going (economic state) </li></ul><ul><li>- recognising them as responsible people affected by problems of society. </li></ul><ul><li>- Also gives them a chance to be shown as fallen victims of the current unemployment issue </li></ul><ul><li>- Currently 50% of teenagers leaving at GCSE Level and entering training and the like so will be affected </li></ul>
Crime and state of youth - mile end stabbing youth victim <ul><li>Young boy stabbed by middle aged men </li></ul><ul><ul><li>To show it on the other side that youth are not the main suspects but also fall as victims but this is rarely shown. </li></ul></ul><ul><ul><li>This represents them in a sensitive manner and a more sympathetic view should be placed on them as this social group are always seen in a derogatory manner. </li></ul></ul>
X-FACTOR and food critique <ul><li>social - it shows young people in another positive way as this shows young peoples fulfilment of aspiration </li></ul><ul><li>Hopes and actually achieving there dreams making a reality </li></ul><ul><li>Relax – the need to relax and importance of distress not just typical time wasters but have a responsible way of having fun furthermore there interest of other cultures specific to our interest in French food </li></ul>
Institution what kind of media institution may distribute your media product and why?
I’m thinking BBC RADIO 1 !! A very popular station
Who are BBC 1 <ul><li>It is a British national radio station operated by the BBC aiming at ages 15-29 </li></ul><ul><li>Specializing in music and chart hits throughout the day </li></ul><ul><li>BBC radio 1 provides a wide genre of music after 7:00pm including electronic dance, hip hop, rock or interviews. </li></ul><ul><li>They have various different stations one of which is created for the younger population. </li></ul>
Why choose our newscast of ICE fm ? <ul><li>We broadcast to the younger population similar to bbc 1 radio </li></ul><ul><li>Also included in our broadcast is a music section generating the latest hits. </li></ul><ul><li>Also we are a national radio station. </li></ul><ul><li>But also we feel our station may appeal further as it has a target to empower the youth via politics. </li></ul>
AUDIENCE Who would be the audience for your media product?
We were going to target only east London students but found that would be community news - not local news. On average they listen to radio the least. This intrigued us so we mainly targeted “tower hamlets” anyway. Our Audience Survey Results !!
From the result we noticed students often listen to the radio weekday evenings. Therefore we chose to air our radios weekdays at 6pm so students can kick back and relax to some cool ice FM!
Audience appeal How do you attract/ address your audience?
<ul><li>LANGUAGE </li></ul><ul><li>Formal but not too formal (?) </li></ul><ul><li>Formal so there recognised as literate individuals </li></ul><ul><li>yet interesting and comic so its not mundane or to newsy. </li></ul><ul><li>Presenters </li></ul><ul><li>Cool, trendy and same age as audience so the audience feel more at ease rather then being informed of things its as though there able to relate </li></ul><ul><li>Stories </li></ul><ul><li>- Interesting: crime, affected by: unemployment, amusement: x-factor and music e.t.c </li></ul>
Technology What have you learnt about technologies from the process of constructing this product?
DIGITAL V ANALOG <ul><li>21 st century uses more digital technology </li></ul><ul><li>storing and recording data digitally is easier. </li></ul><ul><li>Analogue is not drastically but, still being replaced by digital technology. </li></ul>
DAB Radio <ul><li>Digital audio broadcasting </li></ul><ul><li>Is the improved service for radios </li></ul><ul><li>Analogue Radios tend to have interference within stations like FM. </li></ul><ul><li>But DAB allows us to be at a focal point with perfect sound and offers more stations in the same broadcast spectrum. </li></ul><ul><li>DAB IS TAKING OVER!! </li></ul>
What so good about DAB? <ul><li>DAB STILL HAS ITS FLAWS ... </li></ul><ul><li>More expensive </li></ul><ul><li>Hasn't completely perfected problems of poor reception, </li></ul><ul><li>But DAB Radio is advantageous </li></ul><ul><li>Broader selection, quality has improved drastically </li></ul><ul><li>no need to re-tune constantly and wider data available on broadcasts. </li></ul>
Convergence <ul><li>Convergence is increasingly popular in the 21 st century </li></ul><ul><li>Radios are now convergent with TV in forms of SKY. </li></ul><ul><li>Is this good? </li></ul><ul><li>YES!! </li></ul><ul><li>Cost efficient 1 machine to do two things. </li></ul><ul><li>NO!!! </li></ul><ul><li>Increase the digital divide...older generations can only </li></ul><ul><li>use “old radios” but now there practically extinct! </li></ul>
Digital Divide <ul><li>Is there a gap between people and technology? </li></ul><ul><li>YES ! Technology although getting better continues to be inaccessible to some. </li></ul><ul><li>The digital divide is classified based on age, gender and ethnic groups as well as locations. </li></ul><ul><li>Also global digital divide is about differences in technology access with countries. </li></ul>
Parallel Medium <ul><li>Radio uses the kind of technology that allows us to consume the medium but continue with our daily routine </li></ul><ul><li>E.g. radio so compact you can carry it in your pocket, so sing to your tune and go for your morning run. </li></ul><ul><li>Many more modern technologies have become parallel mediums </li></ul>C’mon I phones are practically like carrying a computer in your back pocket letting you carry out all the usual activities simultaneously
The Future <ul><li>What’s next for technology? </li></ul><ul><li>Well developments are constantly being made </li></ul><ul><li>More technologies are abruptly making breakthroughs . </li></ul><ul><li>Next thing: we will be having portable ATMS </li></ul>
Preliminary task looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
Only 40 seconds!! <ul><li>It was quite difficult to get timing right, and recording the voices were difficult as well as choosing a topic. </li></ul><ul><li>But when we finally got everything together it worked out great short and sweet. </li></ul><ul><li>Helped progress for actual tasks as we were well practised. </li></ul>
LEARNING TO USE EQUIPMENT. <ul><li>We felt mixing things up would be a good idea </li></ul><ul><li>Mixing the music </li></ul><ul><li>Altering voices to make characters </li></ul><ul><li>Sound codes introduced and used occasionally – </li></ul><ul><li>They were used to frequent so we cut a few to ensure too much wasn’t going on. </li></ul>
What did I learn? <ul><li>Learnt from the progression that radio is something not commonly used by our social group </li></ul><ul><li>How making the music finding the right stories and piecing things together is very crucial </li></ul><ul><li>Setting the tone is most important too formal = dull </li></ul><ul><li>too informal = unprofessional. </li></ul>
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