BUSINESS MODELS BASED
ON TRANSACTION TYPES
By- Faiz Hasan(IB-27)
Md. Amaan ullah(IB-28)
 Brokerage Model
 Community Model
 Subscription Model
 Aggregator Model
 Infomediary Model
 Advertising Model
Brokerage Model
 Brokers – market makers
 Brokers play a frequent role in B2B, B2C, or C2C markets
 Virtual marketplace...
Community Model
 based on user loyalty
 Unified body of individuals with common interests
 Users have high investment i...
Subscription Model
 Users pay for access to the site [ex: Wall St. Journal, Consumer
Reports].
 But 1/2 of Internet user...
Time Warner's PathFinder: http:://pathfinder.com
Online Magazines
Utility Model
 metered usage
 metered services are based on actual usage rates
 pay as you go approach
 success may de...
Aggregator Model
 A business model where a firm (that does not produce or
warehouses any item) collects (aggregates) info...
Infomediary Model
 Valuable information about consumers
 Analysis of information and it’s usage.
 Used by companies tha...
Advertising Model
 The broadcaster -- a web site, provides content
and services - in the form of banner ads.
 The banner...
e business models on the basisi of transaction types  by faiz hasan
e business models on the basisi of transaction types  by faiz hasan
e business models on the basisi of transaction types  by faiz hasan
e business models on the basisi of transaction types  by faiz hasan
e business models on the basisi of transaction types  by faiz hasan
e business models on the basisi of transaction types  by faiz hasan
e business models on the basisi of transaction types  by faiz hasan
e business models on the basisi of transaction types  by faiz hasan
e business models on the basisi of transaction types  by faiz hasan
e business models on the basisi of transaction types  by faiz hasan
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e business models on the basisi of transaction types by faiz hasan

  1. 1. BUSINESS MODELS BASED ON TRANSACTION TYPES By- Faiz Hasan(IB-27) Md. Amaan ullah(IB-28)
  2. 2.  Brokerage Model  Community Model  Subscription Model  Aggregator Model  Infomediary Model  Advertising Model
  3. 3. Brokerage Model  Brokers – market makers  Brokers play a frequent role in B2B, B2C, or C2C markets  Virtual marketplaces -global network of buyers & sellers  Brokerage in (B2B), (B2C),or (C2C). A broker makes its money by charging a fee for each transaction it enables.
  4. 4. Community Model  based on user loyalty  Unified body of individuals with common interests  Users have high investment in both time & emotion  may also run on a subscription fee for premium services  Tools: Newsletters, Discussion list, Bulletin Boards, Chat rooms….
  5. 5. Subscription Model  Users pay for access to the site [ex: Wall St. Journal, Consumer Reports].  But 1/2 of Internet users would not pay to view content on the web.  Some businesses have combined free content (to drive volume and ad revenue) with premium content or services for subscribers only.  Users are charged a periodic daily, monthly, or annual fee to subscribe to a service.  Subscription fees are incurred regardless of actual usage rates.
  6. 6. Time Warner's PathFinder: http:://pathfinder.com Online Magazines
  7. 7. Utility Model  metered usage  metered services are based on actual usage rates  pay as you go approach  success may depend on the ability to charge by the byte, including micropayments (that is, those too small to pay by credit card due to processing fees).  [ex: FatBrain]
  8. 8. Aggregator Model  A business model where a firm (that does not produce or warehouses any item) collects (aggregates) information on goods and/or services from several competing sources at its website  The firm's strength lies in its ability to create an 'environment' which draws visitors to its website, and in designing a system which allows easy matching of prices and specifications  [ex: flipkart.com]
  9. 9. Infomediary Model  Valuable information about consumers  Analysis of information and it’s usage.  Used by companies that specialize in data collection  Characterized by the capture and/or sharing of information  They act as information intermediaries, assisting buyers and sellers in a given market  [ex:policybazar.com]
  10. 10. Advertising Model  The broadcaster -- a web site, provides content and services - in the form of banner ads.  The banner ads major or sole source of revenue for the broadcaster.  The broadcaster may be a content creator or a distributor of content created elsewhere.  This model only works when the volume of viewer traffic is large or highly specialized.

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